"The survey establishes that from 2010 to 2014, copyright industries in Ecuador experienced rapid growth and increased their share of GDP from 3.65 per cent to 4.47 per cent, or 3,116 million US dollars in monetary terms. In 2014, the creative sector generated 3.47 per cent of national employment (240,497 jobs), a decline from the 4.03 per cent generated in 2010. During this period, Ecuador remained a net importer of creative goods and services. While the Ecuadorian economy expanded during this period by 23.5 per cent, the valueadded in constant prices generated by the creative sector rose by 51 per cent, suggesting a sustained positive trend and considerable growth. The largest contribution was generated by the core copyright industries, which accounted for 57 per cent of the total value-added by the sector and themselves grew by 76.3 per cent, cementing their status as the most dynamic component of the creative sector. Among the core copyright industries, the main drivers were software and databases (33.8 per cent with a growth rate of 196 per cent), followed by advertising services (32.1 per cent with a growth rate of 102.5 per cent). The traditionally strong publishing industry (press and literature) saw its share decrease from 30.3 per cent to 16.8 per cent, but remained the largest employer in the creative sector with 28 per cent of total employment, followed by advertising (17 per cent), software (12 per cent) and radio and television (11 per cent). Collecting societies experienced remarkable growth – 215.3 per cent – in the collection and distribution of copyright royalties." (Executive summary, page 7)