"In Europe, Germany and France are ahead in digitally embracing trade books, notably !ction, yet are clearly behind the US and UK. But countries as diverse as Austria, Italy, Poland, Slovenia, Spain, and Sweden have recently seen the implementation of an ebook distribution infrastructure, and at least the largest publishing groups are broadly releasing their new titles as ebooks, aside from print. With retail prices on average significantly higher, as in the English language, and VAT discriminating against ebooks in favor of print, the initial momentum of growth still confronts an environment that is di"cult for early adopters. Yet as Amazon, Apple, Sony, and Kobo have started to roll out localized versions of their online selling platforms and devices, with Google expected to follow soon, significant momentum is building up, and future projections see a double digit market share for ebooks for 2015 in most European markets. In China and Brazil, distinct local factors set those developments clearly apart. In China, mobile is the preferred platform, while “online literature,” often as a serialized stream of content, provides a channel for the dissemination of bookish content well apart from the traditional format of the “book.” In Brazil, educational content may become the main driver for digital." (Executive summary)