"Audience segmentation is generally associated with strategic communication (such as advertising and public relations), where content is manipulated to suit reader preferences. News has generally been considered truth-telling unvarnished by such concerns. This article compares how news of the same humanitarian crisis [in Darfur, Sudan] was designed by 10 news organizations in seven countries for different market segments. Comparisons showed statistically significant differences in representation, influenced in part by what the audience-market was. Like advertising, news seemed to share an attribute with the strategic design of advertising and public relations. Increasingly carried online, news will be vulnerable to click-based customization of content like advertising is, taking us beyond currently observed geopolitical influences on segmentation to advertiser and market-based differences." (Abstract)