Document details

The Mobile Gender Gap Report 2023

London: GSMA;Ipsos (2023), 70 pp.

Contains many illustrations, many graphs

"1. More women in low- and middle-income countries are using mobile internet than ever before, but their rate of adoption has slowed for the second year in a row. While 61% of women across these countries now use mobile internet, only 60 million women started using mobile internet in 2022 compared to 75 million in 2021. Men’s rate of adoption also slowed in 2022, highlighting that progress on digital inclusion for all has stalled across low- and middle-income countries. 2. The gender gap in mobile internet remains relatively unchanged – women in low- and middle-income countries are 19% less likely than men to use it, which translates into around 310 million fewer women than men. This year there have been no significant changes in the mobile internet gender gap in any region, including South Asia where there have been notable changes in the past few years. 3. To close the mobile internet gender gap by 2030 across low- and middle-income countries, an estimated 810 million women need to adopt it. This is equivalent to 100 million women a year, on average. However, if the gender gap remains unchanged, forecasts suggest that only 360 million more women will adopt mobile internet by 2030. 4. There are 900 million women in low- and middle-income countries who are still not using mobile internet, almost two-thirds of whom live in South Asia and Sub-Saharan Africa. Women in these regions remain the least likely to use mobile internet compared to men, with gender gaps of 41% and 36%, respectively. 5. Women were more likely than men to report they had reduced their use of mobile internet in 2022, especially those who live in rural areas and are less educated. Across all survey countries, women also tend to use their mobile phones for a narrower range of activities and use mobile internet less regularly than men. 6. The gender gap in smartphone ownership has stalled for the second year in a row, and women in low- and middle-income countries are 17% less likely than men to own a smartphone. This translates into around 250 million fewer women than men. While more men and women own a smartphone than ever before, the rate of adoption for both has slowed down slightly. 55% of women now own a smartphone compared to 67% of men. However, once women own a smartphone, their awareness and use of mobile internet is almost on par with men." (Key findings)
Key findings, 6
Infographic, 8
Definitions, 11
The mobile gender gap in 2023, 12
The journey to mobile internet use, 18
The gender gap in mobile ownership, 22
The gender gap in mobile internet use, 32
Understanding barriers to mobile internet adoption, 38
Understanding women’s mobile use, 46
Recommendations, 50
Appendix 1: Barriers to mobile ownership and mobile internet adoption, 54
Appendix 2: Mobile use cases, 64
Appendix 3: Methodology, 66