"This article examines how war journalism has shaped knowledge production on media coverage of the Israeli-Palestinian conflict, and how its discontent underscores the need for a shift to peace correspondence in the conflict. The article essentially relies on existing empirical literature on media coverage of the conflict, dating from early 1960s. Evidences from other conflict environments where index hypotheses produced better model than the zero-sum hypotheses for explaining media’s role in conflicts were spotlighted in supporting the thesis of this article that a shift to peace correspondence in the Israeli-Palestinian conflict is possible with continued efforts on awareness creation among professional journalists. Tracking the shift will however require that the awareness efforts be accompanied by time-series research on the indicators of war and peace journalism using Galtung’s classification and other acceptable criteria." (Abstract)