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How Has Media Programming Supported Polio Eradication?
London: BBC Media Action (2018), 11 pp.
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil
...
A Guide for the Media on Communicating in Public Health Emergencies
London: BBC Media Action (2018), 30 pp.
"This manual provides tips for media practitioners on how to help audiences during health emergencies. It can be read in conjunction with BBC Media Action’s Lifeline Production Manual (available online) which provides more general guidance on how to communicate with people affected by humanitarian
...
What Role Can Drama Play in Conflict? A Radio Drama for Syria: Qualitative Research Findings
London: BBC Media Action (2018), 5 pp.
"Against the backdrop of the war in Syria BBC Media Action produced and broadcast 150 episodes of the radio drama Hay el Matar (Airport District) between 2015 and 2017. Funded by the European Commission as part of a broader project aiming to help build an open and inclusive society in Syria, the dra
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A Bigger Splash – Partnering for Impact: Lessons from BBC Media Action’s Work to Improve Maternal and Child Health
London: BBC Media Action (2017), 30 pp.
"Drawing on BBC Media Action’s work on maternal and child health with governmental and non-governmental partners in Bangladesh, India and Ethiopia, this paper discusses: the value of these partnerships for successful health communication; the part played by media and communication in wider health
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Improving Maternal and Child Health Through Media in South Sudan: Final Evaluation
London: BBC Media Action (2017), 51 pp.
"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in
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Strengthening Accountability Through Media in Afghanistan: Final Evaluation
London: BBC Media Action (2017), 59 pp.
"In 2012 the opportunity for ordinary Afghans to communicate with political authorities or hold them to account was extremely limited. To help address this BBC Media Action worked with state broadcaster Radio Television Afghanistan (RTA) and the BBC Afghan Service to co-produce the TV and radio nati
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Turn Up the Volume: Empowering Women Through Media. Lessons from BBC Media Action’s Governance Programming
London: BBC Media Action (2017), 26 pp.
"This practice briefing sets out what BBC Media Action has learned about how media can provide a platform for both men and women to hold their leaders to account, while empowering them to participate in their own communities. Unpicking the challenges faced and the solutions found, it will bring toge
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Strengthening Accountability Through Media in Kenya: Final Evaluation
London: BBC Media Action (2017), 59 pp.
"Funded by DFID, under the Global Grant project, BBC Media Action produced three seasons of the weekly TV and radio programme Sema Kenya (Kenya Speaks). Sema Kenya featured a moderated discussion between a live panel of officials and an audience of ‘ordinary’ Kenyans and was designed to enable i
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Strengthening Accountability Through Media in Nigeria: Final Evaluation
London: BBC Media Action (2017), 47 pp.
"In a highly competitive media landscape, BBC Media Action’s governance programmes reached 52.8 million people in 2014 (and an estimated 64.6 million cumulatively), representing more than half the adult population of the country. One reason for this success was the brokering of radio partnerships
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Doing Debate Differently: Media and Accountability
London: BBC Media Action (2017), 34 pp.
"This paper discusses a number of ways in which media plays a part in increasing accountability. It draws on quantitative and qualitative data from BBC Media Action’s work in nine countries. It finds that: media can influence accountability by empowering people, creating opportunities for construc
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Coming of Age: Communication’s Role in Powering Global Health
London: BBC Media Action (2016), 31 pp.
"Through a careful review of the evidence, this briefing offers a spirited case for why donors, practitioners and developing country governments need to pay more attention to the role of communication in tackling global health. The briefing finds that: Communication has been central to public health
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"Can the mass media cause changes in an audience’s knowledge, attitudes and intention to practise behaviours? At BBC Media Action, we have just successfully conducted a randomised control trial (RCT) to investigate this chain of causality in a prime time health TV drama in Bangladesh." (Introducti
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Lifeline Production Manual: A Guide on How to Make Programming for People Affected by Humanitarian Emergencies
London: BBC Media Action (2016), 26 pp.
"The purpose of Lifeline programming is to make content for people affected by humanitarian crises in order to help save lives and reduce suffering [...] Lifeline programming requires a different approach from conventional newsgathering and reporting. It involves sharing practical, actionable inform
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What Your Audience Needs to Know in an Emergency: Life-Saving Information. Topic-By-Topic Guide to Core Humanitarian Issues
London: BBC Media Action (2016), various pag.
"These guides are for media professionals working to help audiences affected by humanitarian crises. They give a brief overview of common humanitarian issues in emergencies. They will help you: understand what kinds of problems your audiences are likely to be facing in emergencies; work alongside re
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Communication in Sierra Leone: An Analysis of Media and Mobile Audiences
London: BBC Media Action (2016), 52 pp.
"The survey indicates that radio remains the most widely accessed broadcast platform in Sierra Leone. In all, eight out of 10 (81%) Sierra Leoneans have access to radio, and 47% listen to it daily. Radio listenership is fractured, however, with no single station able to reach a national audience. Ar
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Governance and Rights: Our Approach and Strategy
London: BBC Media Action (2016), 12 pp.
"This paper outlines BBC Media Action’s approach to Governance and Rights and our strategy for achieving impact in this area. This paper builds on the significant advances in our Governance and Rights practice, research and policy initiatives since the last approaches and strategy paper in 2013. T
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Voices of Refugees: Information and Communication Needs of Refugees in Greece and Germany
London: BBC Media Action (2016), 52 pp.
"This study provides a snapshot of refugees’ experiences regarding communication and information at different points on their journey. It examines the communication behaviours and priority information needs of refugees in three areas: on their journey, in “transit” camps in Greece, and in Germ
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Media and Political Participation: Fostering Inclusive Governance
London: BBC Media Action (2016), 55 pp.
"Increased political participation is seen as central to building accountability between citizens and leaders. Through debate and other factual programmes BBC Media Action uses media and communication to foster participation by providing information, stimulating discussion and enabling people to int
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Strengthening Accountability Through Media in Sierra Leone: Final Evaluation
London: BBC Media Action (2016), 55 pp.
"The magazine programme Fo Rod and the debate show Tok Bot Salone built a loyal and engaged audience. The number of people who listened to either one or both programmes increased from 0.8 million in 2013 to 1.1 million in 2015, representing 29% of all adults. The proportion of regular listeners was
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Lifeline: Working with Broadcasters in Humanitarian Crises. Tips for Aid Workers on Working with Media to Save Lives
London: BBC Media Action (2016), 23 pp.
"The guide is not about how to use media for public relations or fund-raising purposes; it focuses on working with media to share useful and actionable information with communities affected by crisis. Humanitarians call this kind of communication different things: “community engagement”, “comm
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