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Writing Health Communication: An Evidence-Based Guide
Key Guides
London; Thousand Oaks, Calif.: Sage (2012), xv, 175 pp.
"[This] is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include: message framing; use of fear appeals; tailoring messages; usin
...
The Magic of Bollywood: At Home and Abroad
New Delhi; Thousand Oaks: Sage (2012), xviii, 334 pp.
"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy
...
Drama for Development: Cultural Translation and Social Change
Deep Insights
Thousand Oaks, Calif.: Sage (2011), xxiii, 324 pp.
"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
...
Intercultural Communication: Building a Global Community
Thousand Oaks, Calif: Sage (2011), xxii, 201 pp.
"The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on i
...
The Sage Handbook of Visual Research Methods
London et al.: Sage (2011), xxi, 754 pp.
"This 42 chapter volume represents the state of the art in visual research. It provides an introduction to the field for a variety of visual researchers: scholars and graduate students in art, sociology, anthropology, communication, education, cultural studies, women's studies, ethnic studies, globa
...
Hands-On Social Marketing: A Step-By-Step Guide to Designing Change for Good
Key Guides
London et al.: Sage, 2nd ed. (2011), xiv, 309 pp.
"The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social m
...
Working on Health Communication
Key Guides
Los Angeles et al.: Sage (2011), 186 pp.
"Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right th
...
Key Concepts in Media and Communications
Los Angeles: Sage (2011), xiii, 256 pp.
Encyclopedia of Social Movement Media
Deep Insights
Thousand Oaks; London; New Delhi; Singapore: Sage (2011), xxvii, 602 pp.
"This one-volume encyclopedia features around 250 essays on the varied experiences of social movement media over the planet in the 20th and 21st centuries [...] The guiding principles have been to ensure that experiences from the global South are given voice; that women are properly represented amon
...
The Sage Handbook of Social Network Analysis
London et al.: Sage (2011), xvi, 622 pp.
"This sparkling Handbook offers an unrivalled resource for those engaged in the cutting edge field of social network analysis. Systematically, it introduces readers to the key concepts, substantive topics, central methods and prime debates. Among the specific areas covered are: network theory; inter
...
The Knowledge Translation Toolkit. Bridging the Know-Do Gap: A Resource for Researchers
New Delhi; Thousand Oaks et al.: Sage; International Development Research Centre (IDRC) (2011), xxviii, 253 pp.
"The knowledge Translation Toolkit provides a thorough overview of what knowledge translation (KT) is and how to use it most effectively to bridge the ‘know-do’ gap between research, policy, practice, and people. It presents the theories, tools, and strategies required to encourage and enable ev
...
Understanding Ethnic Media: Producers, Consumers, and Societies
Los Angeles et al.: Sage (2011), xx, 314 pp.
"This is the first book to provide a comprehensive review and analysis of how media produced by ethnic communities, and for ethnic communities, affect identity and perceived lines of division between “us” and “others,” as well as how the production and consumption of ethnic media affect the
...
Negotiating Communication Rights: Case Studies from India
New Delhi; Thousand Oaks: Sage (2011), xxi, 252 pp.
"This book, through five case studies in India, explores communication rights movements here. It encompasses pivotal areas of movements, such as, Right to Information, Free and Open Source Software, Women and Media, and Community Radio and Citizen Journalism. The complexity of specific agendas in In
...
The Green Pen: Environmental Journalism in India and South Asia
New Delhi et al.: Sage (2010), xv, 303 pp.
"This is the first book on environmental journalism in South Asia. It provides an important benchmark for journalism in the region as well as an excellent source of material for the future evolution of environmental journalism. This is a collection of essays by prominent Indian and South Asian envir
...
McDonaldisation, Masala McGospel and Om Economics: Televangelism in Contemporary India
New Delhi: Sage (2010), xxvii, 232 pp.
"This book looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people. The author seeks to understand the outworking of the American phenomenon of televangelism in India, in a new historical, cultur
...
Agency-Based Program Evaluation: Lessons from Practice
Thousand Oaks: Sage (2010), 323 pp.
"Agency-based Program Evaluation: Lessons from Practice, by Stephen A. Kapp and Gary R. Anderson, serves as a core textbook in the advanced undergraduate and graduate social work program evaluation courses. It combines the methodology of program evaluation with the reality of working with agencies a
...
The Sage Handbook of Prejudice, Stereotyping and Discrimination
London et al.: Sage (2010), xxv, 646 pp.
Indian Media in a Globalised World
New Delhi et al.: Sage (2010), xix, 275 pp.
"This book explores the transformation of Indian media in the context of two major developments: globalization, which has introduced what are termed as ‘foreign’ elements to Indian culture, and the opening of the floodgates for foreign media to enter the country. It discusses both theoretical co
...
Political Economy of Communications in India: The Good, the Bad and the Ugly
New Delhi et al.: Sage (2010), xix, 267 pp.
"This book is a critical study of the political economy of communications in India. It explores the ways in which contexts, policies, and processes at national and international levels shape media structures and studies how a political economy-inspired approach can be used to understand both media d
...
Newspaper Journalism
Los Angeles et al.: Sage (2010), vi, 223 pp.
"Drawing on their extensive experience in academia and also across local, national, mainstream, and alternative newspapers, Peter Cole and Tony Harcup write clearly and engagingly from both industry and scholarly perspectives, and contend that, far from dying, newspapers are doing what they have alw
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