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Radio Voices: How One Grant Changed a Public Radio Station. Case Study: KCRW
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2019), 14 pp.
"National Public Radio (NPR) affiliate KCRW received a three-year grant from the Conrad N. Hilton Foundation in 2015 to spark public discourse about issues affecting disadvantaged and vulnerable populations in Los Angeles. It included initiatives to sponsor live events and to improve reporting acros
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Web Metrics for Nonprofit News Organizations
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2018), 19 pp.
"As a nonprofit news entity, getting analytics you need to prove your impact to your organization and its funders can be a challenging undertaking given that the rules for other news outlets don’t apply to you. But there are workarounds. This guide covered some of those strategies: Understanding b
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Media's Gender Gap: Investigating Relationships Between Women's News Production and Consumption
USC Annenberg Norman Lear Center, Media Impact Project (2017), 13 pp.
"Women are underrepresented in newsrooms and are less likely to read political and international news. Preliminary data shows that news organizations with a higher share of women writing the news and in leadership positions also have a higher share of women in their audience. A number of academic st
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YouTube Basics for Journalists
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2014), 19 pp.
"The YouTube platform is an excellent tool for journalists. This guide explained the audience opportunities available to journalists using the YouTube platform. It also delineated the first steps to building a successful YouTube channel. We covered the following material: YouTube basics; the compone
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Charitable Giving in the Media: Research Highlights
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2021), 15 pp.
Poverty Narratives in Popular Culture: Final Report
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2021), 30 pp.
Mobile Metrics for Journalists
Los Angeles: USC Annenberg Norman Lear Center, Media Impact Project (2015), 11 pp.
Measuring Media Impact: An Overview of the Field
USC Annenberg Norman Lear Center, Media Impact Project (2014), 34 pp.
"[...] technological changes in the media sector have opened up a range of new analytical opportunities for understanding the impact that media can have across a range of relevant criteria. Thus, the field of media impact assessment is in a period of rapid innovation and change, in which new approac
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