"Broadcast media has a particular fascination with stories that involve risk and health crisis events-disease outbreaks, terrorist acts, and natural disasters-contexts where risk and health communication play a critical role. An evolving media landscape introduces both challenges and opportunities f
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or using communication to manage extreme events and hazardous contexts. Risk and Health Communication in an Evolving Media Environment addresses issues of risk and health communication with a collection of chapters that reflect state-of-the-art discussion by top scholars in the field. The authors in this volume develop unique and insightful perspectives by employing the best available research on topics such as brand awareness in healthcare communication, occupational safety, climate change communication, local broadcasts of weather emergencies, terrorism, and the Ebola outbreak, among many other areas. It features analysis of new and traditional media that connects disasters, crises, risks, and public policy issues into a coherent fabric." (Publisher description)
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"Ebonyi State of Nigeria is among the states where the incidence of Lassa fever has become endemic; and has consequently led to the death of many people including health practitioners in the state. To mobilize the people against the disease, government and stakeholders in the health sector resorted
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to health literacy campaigns through Ebonyi Broadcasting Corporation (EBBC). The most popular and dramatic of these campaigns is the one that advocates for total stoppage in the consumption of all species of rats. It is titled: bu gunu be unu na ahu? Meaning what are you roasting. As rat consumption is age long habits of the majority of the Ebonyi people, particularly, those in the rural areas, it becomes incumbent that the effectiveness of the campaign notwithstanding its popularity should be empirically evaluated. Survey research method was adopted for the investigation. Consequently, 380 copies of structured questionnaire were administered on respondents systematically drawn from three rural communities, one each from three senatorial zones of the state. Using mean computation for the test of hypotheses, the study among others found that though the campaign created awareness of the disease among the people, majority of them do not agree that all rats are potential vectors of Lassa fever virus, and that, the people's knowledge and belief about the disease is significantly independent of their exposure to the EBBC campaign. Consequently, the study among others recommended that the framing of such radical health campaign message should be reflective of the people's culture, and that the campaign should highlight the reason(s) why all rats are considered to be potential vectors of Lassa fever virus." (Abstract)
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"Applied Theatre: Performing Health and Wellbeing is the first volume in the field to address the role that theatre, drama and performance have in relation to promoting, developing and sustaining health and wellbeing in diverse communities. Challenging concepts and understanding of health, wellbeing
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and illness, it offers insight into different approaches to major health issues through applied performance. With a strong emphasis on the artistry involved in performance-based health responses, situated within a history of the field of practice, the volume is divided into two sections: Part One examines some of the key questions around research and practice in applied performance in health and wellbeing, specifically addressing the different regional challenges that dominate the provision of health care and influence wellbeing: how the aging population of the global north creates pressure on lifetime healthcare provision, while the global south is dominated by a higher birth rate and a larger population under 15 years old. Part Two comprises case studies and interviews from international practitioners that reflect the diversity of practices across the world and in particular differences between work in the northern and southern hemispheres. These case studies include a sanitation project in a Hmong refugee camp in Thailand in the 1980s, and the sanitation and rural development projects initiated by the traveling theatre troupes of a number of University theatre departments in Africa – Makerere in Kampala, Uganda; Botswana; Lesotho and Dar es Salaam, Tanzania – which began in the 1960s. It considers the emergence of Theatre for Development's use as a health approach, considering the work of Laedza Batanani and the influences of Augusto Boal's Theatre of the Oppressed." (Publisher description)
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"This practice briefing sets out what BBC Media Action learned in delivering and supporting health communication in response to the Ebola crisis in West Africa in 2014–15. It has a particular focus on Sierra Leone as this was the hub of the organisation’s response. The paper aims to contribute t
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o a body of knowledge about how to best harness and deploy media and communication in public health emergencies. It also underscores the need for the global community to plan and invest in communication long before any crises take hold, to ensure that communication plays a central role in reducing the impact of future crisis events. The paper sets out the specific communication challenge posed by Ebola and why it was so difficult to get to grips with this in the early months of the outbreak. It then documents when the health communication response became more useful and explores what that tells us about effective media and communication. Finally, it offers recommendations to ensure that media and communication are used to their full potential during other disease outbreaks or humanitarian crises." (BBC Media Action website)
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"The Polio Communication Global Guide is a how-to manual for planning and building effective mass media and interpersonal communication strategies with the ultimate goal of eradicating polio. This document outlines UNICEF’s global approach to polio communication informed by data and on-the-ground
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experience with a focus on reaching the hardest-to-reach populations in the final polio reservoirs of the world. It provides a comprehensive strategic framework and identifies the key steps of planning and executing an effective and adaptive polio communication response from mass media all the way down to interpersonal communication [...] Previous polio communication strategies often utilised risk communication and targeted individual caregivers with facts about polio and polio vaccination. The new polio strategy is specifically designed to address the dynamic perceptions and social norms that deter caregivers in the remaining 1% of the world from vaccinating their children. Our shift to social norm communication is grounded in recent polling research on populations affected by polio in endemic and outbreak contexts, and their responses to polio eradication efforts. Primarily, this research shows the prevalence of unsupportive social norms in high-risk areas." (Introduction)
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"For journalists, coverage of the Ebola epidemic offers vital lessons that could help the media industry deliver a more public-interest oriented service geared towards combating the spread the disease. It is these lessons that have helped shape the following guidelines. The guidelines have been glea
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ned and compiled from the numerous articles, discussion forums, guidelines for health personnel, interventions by governments and nongovernmental organisations, advisories for media associations in the affected countries, and anecdotes by journalists in the front lines of the epidemic. In November 2014, the African Media Initiative convened a Consultative Forum of Media Strategies in Nairobi, Kenya. The ensuing discussions helped illuminate other critical concerns and gaps associated with coverage of infectious diseases. These guidelines attempt as well to address those gaps. They are by no means intended as the last word on how best to cover outbreaks of infectious diseases but should be seen as the starting point of an effort to create greater awareness in the realm of journalism to help improve its service to the public." (Page 5)
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"[...] los textos de las ocho ponencias ofrecen una introducción a la epidemiología con abundantes explicaciones y referencias de utilidad para los informadores en su trabajo cotidiano. El Cuaderno recoge ta mbién la crónica del debate que tuvo lugar entre periodistas y epidemiólogos, una bibli
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ografía básica y una lista de 44 mensajes clave sobre epidemiología para periodistas y comunicadores. Esta lista de “píldoras informativas” condensa los principales mensajes de los ponentes y contiene algunas pautas que pueden ayudar a mejorar las habilidades de los periodistas y comunicadores cuando se enfrentan a un estudio epidemiológico." (Presentación, página vii-viii)
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"The purpose of this review is to contribute to the evidence base on health communication evaluation research in order to aid public health professionals and researchers in the development of future evaluation strategies. The review is divided into two sections. In the first section the focus is on
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reviewing evaluations of campaigns undertaken in European Union (EU) and European Economic Area (EEA) countries, however, examples from the wider European region are also included. The second section, addressing challenges posed by campaign evaluation, draws on broader international literature pertaining to the identification of health communication campaign evaluation tools, frameworks and models. It would appear that there has been very few high quality European evaluation studies carried out in the last decade in relation to communicable disease prevention campaigns. Nevertheless, it is evident in reviewing the literature that there are valuable existing frameworks and guidelines that can help guide and inform evaluation research development. The review examined the international English-language literature published between 2000 and 2011 . The reviewers retrieved 160 references of which 35 were examples of evaluations of health communication campaigns carried out in EU/EEA Member States." (Executive summary)
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"This publication is an important contribution to literature on disaster and humanitarian crisis communication. It analyses in detail the response to two major but very different emergencies in Haiti: the 2010 earthquake and, later that year, the outbreak of cholera. While humanitarian agencies stil
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l see 'communication' as primarily the process of delivering or extracting information, for the affected population, the process of communication seems to matter as much as the information itself. The best communication strategies, whether highly localised or nationwide, were those that meshed a number of different communication channels, says this report. However, more coordination is needed, and monitoring and evaluation practice in communication projects was quite weak." (CAMECO Update 1-2012)
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"If radio and film were the emblematic media of the Maoist era, television has rapidly established itself as the medium of the "marketized" China and in the diaspora. In less than two decades, television has become the dominant medium across the Chinese cultural world. TV China is the first antholog
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y in English on this phenomenon. Covering the People's Republic, Hong Kong, Taiwan, and the Chinese diaspora, these 12 original essays introduce and analyze the Chinese television industry, its programming, the policies shaping it, and its audiences." (Publisher description)
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"This book examines the role played by the media in China's ongoing cultural transformation. It demonstrates that the media is integral to China's changing culture in the age of globalization, whilst also being part and parcel of the State and its project of re-imagining national identity." (Publish
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er description)
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"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra
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ightforward answers to often quite complex questions (including sampling, research design and pre-testing) who need handy tips, and who are looking for practical rather than academic advice. To be of any use, the guide is highly dependent upon your ability and willingness to adapt the suggestions offered to suit your circumstances and needs. This is also a useful basic reference for researching, monitoring and evaluating other Strategic Communication initiatives whether you are conducting an initial assessment for a child protection communication programme or a final evaluation of a hygiene promotion project." (Foreword)
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