"Essentials for Excellence is not comprehensive but it does equip you with sufficient know-how to be able to plan and manage useful RM&E for your AI/PI strategic communication. For those seeking further information, web-links and key references are included. The guide is aimed at users who want stra
...
ightforward answers to often quite complex questions (including sampling, research design and pre-testing) who need handy tips, and who are looking for practical rather than academic advice. To be of any use, the guide is highly dependent upon your ability and willingness to adapt the suggestions offered to suit your circumstances and needs. This is also a useful basic reference for researching, monitoring and evaluating other Strategic Communication initiatives whether you are conducting an initial assessment for a child protection communication programme or a final evaluation of a hygiene promotion project." (Foreword)
more
"This manual provides a methodology for trainers and media support organizations interested in providing courses on the coverage of avian influenza. It also provides a sample three-day training course agenda, complete with suggested lectures, discussion topics, exercises, suggested reading, field tr
...
ip planning, and field safety guidelines for journalists covering avian influenza. The manual uses basic sources on avian influenza, including information from World Health Organization (WHO) and the Food and Agriculture Organization (FAO), scientific journals and academic research. It also provides links to resources for trainers designing their own courses. The manual offers practical suggestions for trainers to help journalists tailor avian influenza knowledge gained from the training sessions to the specific needs of their audience." (Page 6)
more
"This publication is intended to serve as a guide to journalists in different media segments on preventive, risk, and crisis communication. Although the focus is on a potential future influenza pandemic in Latin America arising from avian flu, the pages that follow set forth concepts and tools to as
...
sist journalists in other crisis situations, including natural disasters, armed conflicts, environmental catastrophes, and phytosanitary disease outbreaks." (Introduction)
more
"The report has two parts. The first, devoted to outbreak experience, describes the special case of outbreaks and the many difficult challenges they present for communicators. It also summarizes presentations during the consultation that looked at recent outbreaks in terms of what they have to say a
...
bout effective communication and the consequences of certain errors. The second part translates these experiences into best practices for communication during an outbreak. Contents are organized around five essential practices for effective outbreak communication identified during the consultation: build trust, announce early, be transparent, respect public concerns, and plan in advance." (Page 3)
more
"From outbreaks of the flesh eating viruses Ebola and Strep A, to death camps in Bosnia and massacres in Rwanda, the media seem to careen from one trauma to another, in a breathless tour of poverty, disease and death. First we're horrified, but each time they turn up the pitch, show us one image mor
...
e hideous than the next, it gets harder and harder to feel. Meet compassion fatigue--a modern syndrome, Susan Moeller argues, that results from formulaic media coverage, sensationalized language and overly Americanized metaphors. In her impassioned new book, Compassion Fatigue, Moeller warns that the American media threatens our ability to understand the world around us. Why do the media cover the world in the way that they do? Are they simply following the marketplace demand for tabloid-style international news? Or are they creating an audience that as seen too much--or too little--to care? Through a series of case studies of the Four Horsemen of the Apocalypse--disease, famine, death and war--Moeller investigates how newspapers, newsmagazines and television have covered international crises over the last two decades, identifying the ruts into which the media have fallen and revealing why. Throughout, we hear from industry insiders who tell of the chilling effect of the mega- media mergers, the tyranny of the bottom-line hunt for profits, and the decline of the American attention span as they struggle to both tell and sell a story. But Moeller is insistent that the media need not, and should not, be run like any other business. The media have a special responsibility to the public, and when they abdicate this responsibility and the public lapses into a compassion fatigue stupor, we become a public at great danger to ourselves." (Publisher description)
more