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"Research on motivations for news consumption has primarily focused on uses and gratifications (U&G) from both conventional and new media. However, there is a gap regarding age perspectives in this field. This study aims to address this gap by examining whether differences and similarities exist in ... more
"This study explores the usefulness of Community Information Centres (CICs) amidst growing ubiquity of mobile phones. It examines how CICs can play a complementary role to personal mobile phones, specifically in facilitating access to information that translates into social and economic progress. Th ... more
"In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge about the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratification ... more
"The impact of mass media on individuals and society is to a great extent based on human emotions. Emotions, in turn, are essential in understanding how media messages are processed as well as media's impact on individual and social behavior and public social life. Adopting an interdisciplinary appr ... more
"Understanding Media Users discusses approaches to audiences which maintain that viewers actively interpret content, a perspective to be distinguished not only from structuralist media theory but from passive audience “effects studies.” Effects studies consist of research conceptually articulate ... more
"The internet in the Arab World: Egypt and beyond is the first book to offer a comprehensive and up-to-date guide to the status of the internet and its uses and effects in Egypt and the Arab world. Tackling the issue in a systematic, scientific manner, this book also examines Islamic online communic ... more
"El consumo de televisión se ha convertido en una actividad cotidiana para millones de personas. Pero, ¿qué sabemos acerca del telespectador? ¿Cómo se le ha investigado? ¿Qué adjetivos se le han asignado? ¿Qué finalidades ha tenido su estudio? Éstas son las preguntas que intenta responder ... more