"Unprecedented social, environmental, political and economic challenges — such as pandemics and epidemics, environmental degradation and community violence — require taking stock of how to promote behaviours that benefit individuals and society at large. In this Review, we synthesize multidiscip
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linary meta-analyses of the individual and social-structural determinants of behaviour (for example, beliefs and norms, respectively) and the efficacy of behavioural change interventions that target them. We find that, across domains, interventions designed to change individual determinants can be ordered by increasing impact as those targeting knowledge, general skills, general attitudes, beliefs, emotions, behavioural skills, behavioural attitudes and habits. Interventions designed to change social-structural determinants can be ordered by increasing impact as legal and administrative sanctions; programmes that increase institutional trustworthiness; interventions to change injunctive norms; monitors and reminders; descriptive norm interventions; material incentives; social support provision; and policies that increase access to a particular behaviour. We find similar patterns for health and environmental behavioural change specifically. Thus, policymakers should focus on interventions that enable individuals to circumvent obstacles to enacting desirable behaviours rather than targeting salient but ineffective determinants of behaviour such as knowledge and beliefs." (Abstract)
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"Adolescent girls and young women (AGYW), aged 15.24 years, are disproportionately affected by HIV and other sexual and reproductive health (SRH) risks due to varying social, cultural, and economic factors that affect their choices and shape their knowledge, understanding, and practices with regard
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to their health. Social Behavioral Change Communication (SBCC) interventions targeted at strengthening the capabilities of individuals and their networks have supported the demand and uptake of prevention services and participation in biomedical research. However, despite growing global recognition of the domain, high-quality evidence on the effectiveness of SBCC remains scattered. This evidence and gap map (EGM) report characterizes the evidence base on SBCC interventions for strengthening HIV Prevention and Research among AGYW in low- and middle-income countries (LMICs), identifying evidence gaps and outlining the scope of future research and program design." (Abstract)
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"Social and behavior change (SBC) is a key component of effective multi-sectoral nutrition activities. High-quality evaluations of SBC components are essential to identifying what went well, what could have been done differently, and how to improve future program design. The tools included here acco
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mpany Evaluating Social and Behavior Change Components of Nutrition Activities: A Design Guide for USAID Staff and Measuring Social and Behavior Change in Nutrition Programs: A Guide for Evaluators. They provide additional support on topics such as how to develop an evaluation statement of work (SOW) and how to determine the most appropriate respondent(s) for a given activity. The table below provides an overview of each tool." (Introduction, page 1)
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"The purpose of the current paper is to provide an overview and describe methods in this emerging field, present use cases, describe a future agenda, and raise central questions to be addressed in future digital health research for behavior change. Digital media for behavior change employs three mai
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n methods: (1) digital media interventions, (2) formative research using digital media, and (3) digital media used to conduct evaluations. We examine use cases across several content areas including healthy weight management, tobacco control, and vaccination uptake, to describe and illustrate the methods and potential impact of this emerging field of study. In the discussion, we note that digital media interventions need to explore the full range of functionality of digital devices and their near-constant role in personal self-management and day-to-day living to maximize opportunities for behavior change. Future experimental research should rigorously examine the effects of variable levels of engagement with, and frequency and intensity of exposure to, multiple forms of digital media for behavior change." (Abstract)
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"This book lays out the history of entertainment-education and discusses the boundaries of what counts as entertainment-education and narrative persuasion, includes both authors who work within academia and authors who are practitioners, and chapters focusing on developed and developing countries; d
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raws upon communication principles and theory but prioritizes actionable lessons for how entertainment-education actually works." (Publisher description)
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"Entertainment education (“edutainment”) is a communication strategy that works through mass entertainment media with the aim of promoting a better context for behavior change than the delivery of information alone. We experimentally evaluate season 3 of the edutainment TV series MTV Shuga, prod
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uced by MTV Staying Alive Foundation and filmed in Nigeria. Shuga 3 consists of eight episodes of 22 minutes each. While the main focus of the series is HIV, a subplot involves a married couple with a violent husband. In this paper we focus on this theme and assess the impact of Shuga on attitudes toward domestic violence. We find broadly positive effects. Moreover, the effect seems to be concentrated among people who recall the show and the narrative around the characters well, consistent with the idea of edutainment. We contribute to the nonexperimental literature on the impact of commercial TV on gender outcomes (e.g., Chong and La Ferrara 2009; Jensen and Oster 2009; La Ferrara, Chong, and Duryea 2012; Kearney and Levine 2015) and to recent experimental work that uses edutainment for public policy (e.g., Banerjee, Barnhardt, and Duflo 2015; Ravallion et al. 2015; Berg and Zia 2017). We differ from the latter in focusing on changing norms toward gender based violence."
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"Deference and dissent strike a delicate balance in any polity. Insufficient deference to authority may incapacitate government, whereas too much may allow leaders to orchestrate mass violence. Although cross-national and cross-temporal variation in deference to authority and willingness to express
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dissent has long been studied in political science, rarely have scholars studied programs designed to change these aspects of political culture. This study, situated in post-genocide Rwanda, reports a qualitative and quantitative assessment of one such attempt, a radio program aimed at discouraging blind obedience and reliance on direction from authorities and promoting independent thought and collective action in problem solving. Over the course of one year, this radio program or a comparable program dealing with HIV was randomly presented to pairs of communities, including communities of genocide survivors, Twa people, and imprisoned génocidaires. Changes in individual attitudes, perceived community norms, and deliberative behaviors were assessed using closed-ended interviews, focus group discussions, role-play exercises, and unobtrusive measures of collective decision making. Although the radio program had little effect on many kinds of beliefs and attitudes, it had a substantial impact on listeners’ willingness to express dissent and the ways they resolved communal problems." (Abstract)
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