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Using mass media to increase audiences’ ability to keep safe from explosive ordnance in Afghanistan

London: BBC Media Action (2023), 2 pp.

"BBC Media Action has been using mass media to help audiences recognise risks and keep safe from explosive ordnance (EO), which is widespread across Afghanistan following years of conflict. We conducted a panel study in 10 most affected provinces to evaluate the impact of our programme. We found tha ... more

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Media, Social Pressure, and Combating Misinformation: Experimental Evidence on Mass Media and Contraception Use in Burkina Faso

Rachel Glennerster, Joanna Murray, Victor Pouliquen

J-PAL Abdul Latif Jameel Poverty Action Lab (2023), 45 pp.

"Using a two-level randomized experiment covering 5 million people in Burkina Faso, we examine the impact on family planning knowledge and behavior of both general exposure to mass media (800 women receive radios in status quo areas) and an intensive evidence-based family planning campaign (8 of 16 ... more

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Indigenous Language for Social Change Communication in the Global South
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Abiodun Salawu, Tshepang Bright Molale, Enrique Uribe-Jongbloed, Mohammad Sahid Ullah (eds.)

Lanham et al.: Lexington Books (2023), vii, 284 pp.

"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang ... more

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Efficacy of Radio Entertainment Education in Promoting Health Behavior: A Meta-Analysis

Pratiti Diddi, Sushma Kumble, Fuyuan Shen

Journal of Radio & Audio Media, volume 30, issue 1 (2023), pp. 387-407

"Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of healt ... more

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A 10+10+30 Radio Campaign is Associated with Increased Infant Vaccination and Decreased Morbidity in Jimma Zone, Ethiopia: A Prospective, Quasi-Experimental Trial

Bernard Appiah, Lakew Abebe Gebretsadik, Abebe Mamo, Brittany Kmush, Yisalemush Asefa,

Plos Global Public Health, volume 2, issue 11: e0001002 (2022), 19 pp.

"To date, no study has evaluated the effect of a radio-only campaign on infant vaccination coverage, timeliness, and related morbidity in a low-income country. We implemented the "10+10+30" radio campaign involving broadcasting a weekly 10-minute radio drama series on vaccination, followed by a 10-m ... more

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Radio y salud mental en América Latina
Inspiring Practice

Tito Ballesteros López, Sara Makowski

Buenos Aires: Teseopress (2021), 225 pp.

"Las 13 experiencias de radios de salud mental que se exponen aquí, han sido un medio terapéutico que a la fecha no ha logrado ser reconocida de manera relevante por las formas hegemónicas establecidas encaminadas al tratamiento de padecimientos mentales, pero la buena noticia es que este texto h ... more

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Transforming Gender Norms Through Communication: Minga Perú's Communicative Actions in the Amazon

Ami Sengupta, Arvind Singhal

In: Handbook of Communication and Development

Srinivas R. Melkote; Arvind Singhal (eds.)

Cheltenham; Northampton, MA: Edward Elgar Publishing (2021), pp. 302-321

"We illustrate the principles and processes of gender transformative communication by presenting a case study of a long-running social change initiative spearheaded by Minga Perú, a community-based organization in the Peruvian Amazon. Applying a gender and power lens, we illustrate how communicatio ... more

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Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

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End of Project Evaluation of the BBC Media Action 'Radio Waves' and 'Tikambe' Projects in Zambia

Kimiko Hibri Pedersen, Birgitte Jallov, George Sichone, Mary Mutupa

Stockholm: Swedish International Development Cooperation Agency (Sida) (2019), vii, 55, 60 pp.

"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue ... more

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A Realist Evaluation of a Community-Centered Radio Initiative for Health and Development in Mindanao, Philippines

Ross W. James, Eila Romo-Murphy, Mae-Mosette Oczon-Quirant

Asia Pacific Journal of Public Health, volume 31, issue 6 (2019), pp. 559-571

"A small, local-level communication initiative aimed to bring about social change and development in communities affected by sustained conflict in Mindanao, Philippines. A realist evaluation involved a secondary analysis of existing data sets that revealed previously undetected mechanisms and 13 out ... more

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Effect of a Mass Radio Campaign on Family Behaviours and Child Survival in Burkina Faso: A Repeated Cross-Sectional, Cluster-Randomised Trial

Sophie Sarrassat, Nicolas Meda, Badola Hermann, Moctar Ouedrogo, Henri Someet al.

Lancet Global Health, volume 6, issue 3: e330-341 (2018), pp. 330-341

"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po ... more

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Public Engagement in Malawi Through a Health-Talk Radio Programme ‘Umoyo Nkukambirana’: A Mixed-Methods Evaluation

Deborah Nyirenda, Tamara Chipasula Makawa, Chapita, Greyson, Chisomo Mdalla, Nkolokosa, Mzati et al.

Public Understanding of Science, volume 27, issue 2 (2018), pp. 229-242

"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro ... more

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How Has Media Programming Supported Polio Eradication?

Sanjib Saha

London: BBC Media Action (2018), 11 pp.

"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more

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Improving Maternal and Child Health Through Media in South Sudan: Final Evaluation

Trish Doherty, Karen O’Connor

London: BBC Media Action (2017), 51 pp.

"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in ... more

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The Government Response to Informed Citizens: New Evidence on Media Access and the Distribution of Public Health Benefits in Africa

Philip Keefer, Stuti Khemani

World Bank Economic Review, volume 30, issue 2 (2016), pp. 233-267

"We use a “natural experiment” in media markets in Benin to examine the impact of community radio on government responsiveness to citizens. Contrary to prior research on the impact of mass media, in this experiment government agents do not provide greater benefits to citizens whose exposure to c ... more

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Radio Wa is Talking Health

Olaf Hirschmann, Herman Joseph Kawuma

D+C: Development and Cooperation, issue 8 (2016), pp. 26

"Boosting health care in rural areas is a serious challenge. Involving local radio stations can help. In northern Uganda, a local FM station supports the fight against leprosy." (Introduction)

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Can Radio Drama Improve Child Health and Nutrition in Somalia?

Shiri Landman, Angela Githitho Muriithi

London: BBC Media Action (2015), 11 pp.

"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic ... more

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Talk radio as the soundtrack of our lives: Participatory HIV/AIDS communication, public self-expression and Positive Talk

Mariekie Burger

Journal of Social Aspects of HIV/Aids, volume 12, issue 1 (2015), pp. 66-75

"Despite the many HIV/AIDS communication initiatives, combined with support and infrastructural support in South Africa, risky behaviour associated with the spread of the epidemic is increasing amongst many groups. This calls for a re-evaluation of endeavours aimed at curbing the spread of the epide ... mic. This article is only concerned with the communicational aspects of the epidemic, but does not negate the interaction of these with other measures taken to address the epidemic. As is the case with most health communication initiatives, HIV/AIDS communication initiatives have evolved to favour the participatory approach above one-directional transmission of information to the public. The participatory approach rests on the assumption that an HIV/AIDS communication initiative stands the best chance of resulting in behaviour change if members of the target community participate in the communication initiative. The assumption is that as many people as possible should be involved in the maximum number of phases of the communicative initiative (such as initial research, planning, implementation and evaluation of the project). Some research has recently started to explore new forms of community participation, including inviting community participation through, for example, internet-based platforms such as social media, and mobile phone platforms such as WhatsApp and BBM. However, the reality broadcast genre – more specifically, talk radio – has been neglected, as only a few research investigations focused on talk radio and most of these are not exclusively about HIV/AIDScommunication but focus on other health topics. From a participatory communication perspective, two sets of critique against the existing HIV/AIDS communication projects hold water: firstly, they do not make the maximum use of participatory communication principles and, secondly, they are externally initiated projects and emanate from outside the target community. To address both of these concerns, this article explores a wider range of participatory principles and the potential workings of these in an internally initiated communication initiative aimed at addressing the epidemic. More specifically, this article investigates ways in which radio listeners experience the reality broadcast genre – the talk radio show, Positive Talk – as participatory communication. Positive Talk is not an externally initiated project, as it is not part of a pre-planned, goal-oriented project that is owned and controlled outside the target community. In contrast, it has been initiated by Criselda Kananda, an individual not linked to any of the existing initiatives outside the community. She started the show to earn a living. She became a well-known person, is fairly knowledgeable in the field and was granted this opportunity as she is HIV-positive. In order to investigate how radio listeners use the show to engage in HIV/AIDS communication, 20 in-depth interviews were held with avid listeners of the show. The respondents indicated that they appreciate ordinary people phoning in. When expressing their opinions about the show, they found Kananda’s life story credible, believed her public and private life to be congruent, valued Kananda’s personality and respectful manner and could identify with the views expressed. In the article, it is argued that these ideas are largely in line with the principles of participatory communication tied to democracy, the participatory turn, the ordinary, validation of identity and respectful dialogue. Although the findings of this qualitative study cannot be generalised to the whole listening population of the show, they indicate that it is worth investigating the value of communication initiatives that emerge spontaneously from communities (instead of those strategically engineered from outside the general population) as a future direction of HIV/AIDS communication in the country." (Abstract) more

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Radio Broadcasting in the Era of HIV/AIDS: Can This be the Magic Bullet?

Tawanda Sydesky Nyawasha, Crispen Chipunza

International Social Work, volume 58, issue 2 (2015), pp. 223-237

"In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contributio ... more

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The Gambia Media Survey

Gates Malaria Partnership;Center for Innovation Against Malaria (2014), 56 pp.

"A national survey was completed in November 2004, designed to measure: media access and use; knowledge of Malaria, its prevention and cure; reach of the radio programme Bolongodala. The sample achieved represented the adult (15+) population of the Gambia estimated to be 768,200. Mandinka is the mos ... more

Indigenous Language for Social Change Communication in the Global South Inspiring Practice Top Insights

Radio y salud mental en América Latina Inspiring Practice

Indigenous Language for Social Change Communication in the Global South
Inspiring Practice

Top Insights

Radio y salud mental en América Latina
Inspiring Practice