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"This study is aimed to ascertain the role community media plays in the dissemination of reliable health information for rural community dwellers. By sampling three community radio stations in rural Ghana, the study presents a new perspective on how health dis/misinformation can be debunked through ... more
"PMC-E stands as a beacon of hope and enlightenment in the realm of radio programming, leveraging the power of entertainment to educate and inspire audiences across Ethiopia. Through a diverse array of radio serial dramas and talk shows, PMC-E has transcended traditional boundaries, reaching million ... more
"Indigenous Language for Social Change Communication in the Global South brings together voices from the margins to engage in dialogue about common social change issues in Latin America, Africa, and Asia. This book argues that resistance and social movements, expressed in music and songs and exchang ... more
"Using a two-level randomized experiment covering 5 million people in Burkina Faso, we examine the impact on family planning knowledge and behavior of both general exposure to mass media (800 women receive radios in status quo areas) and an intensive evidence-based family planning campaign (8 of 16 ... more
"Radio-based entertainment education (EE) programs have long been a way to communicate health-related information, particularly in developing countries. To explore the effectiveness of these campaigns, we used meta-analysis to examine the results of 20 published studies on the effectiveness of healt ... more
"BBC Media Action has been using mass media to help audiences recognise risks and keep safe from explosive ordnance (EO), which is widespread across Afghanistan following years of conflict. We conducted a panel study in 10 most affected provinces to evaluate the impact of our programme. We found tha ... more
"To date, no study has evaluated the effect of a radio-only campaign on infant vaccination coverage, timeliness, and related morbidity in a low-income country. We implemented the "10+10+30" radio campaign involving broadcasting a weekly 10-minute radio drama series on vaccination, followed by a 10-m ... more
"Las 13 experiencias de radios de salud mental que se exponen aquí, han sido un medio terapéutico que a la fecha no ha logrado ser reconocida de manera relevante por las formas hegemónicas establecidas encaminadas al tratamiento de padecimientos mentales, pero la buena noticia es que este texto h ... more
"We illustrate the principles and processes of gender transformative communication by presenting a case study of a long-running social change initiative spearheaded by Minga Perú, a community-based organization in the Peruvian Amazon. Applying a gender and power lens, we illustrate how communicatio ... more
"A small, local-level communication initiative aimed to bring about social change and development in communities affected by sustained conflict in Mindanao, Philippines. A realist evaluation involved a secondary analysis of existing data sets that revealed previously undetected mechanisms and 13 out ... more
"This evaluation covers two independent projects implemented by BBC Media Action in Zambia. Tikambe provides information to young people about sexual reproductive health and rights and youth-friendly services via different platforms. Radio Waves supports independent media as a platform for dialogue ... more
"Since 2013, BBC Media Action has been working closely with Unicef to support polio eradication. Through mass media programming – radio magazine shows and drama, and radio and TV public service announcements (PSAs) – it has sought to break down barriers to immunising against polio and other chil ... more
"Radio is an effective source of health information in many resource poor countries. In Malawi, 53% of households own radios however few radio programmes in Malawi focus on health issues in the context of medical research. An interactive health-talk radio programme ‘Umoyo nkukambirana’ was intro ... more
"Media campaigns can potentially reach a large audience at relatively low cost but, to our knowledge, no randomised controlled trials have assessed their effect on a health outcome in a low-income country. We aimed to assess the effect of a radio campaign addressing family behaviours on all-cause po ... more
"Following decades of civil war, South Sudan still lacks a functioning healthcare system and has some of the worst maternal and child health indicators in the world. To help address this, between 2012 and 2017 BBC Media Action produced and broadcast a range of national radio programmes seeking to in ... more
"Boosting health care in rural areas is a serious challenge. Involving local radio stations can help. In northern Uganda, a local FM station supports the fight against leprosy." (Introduction)
"We use a “natural experiment” in media markets in Benin to examine the impact of community radio on government responsiveness to citizens. Contrary to prior research on the impact of mass media, in this experiment government agents do not provide greater benefits to citizens whose exposure to c ... more
"1. Radio, particularly BBC Somali, is an effective medium for reaching people in remote areas of Somalia who are typically hard to reach, including the poorest [...] 2. Drama has been shown to have a particularly powerful role in encouraging audiences to absorb new and relevant information. Tragic ... more
"In this study, we assessed the relevance and effectiveness of radio broadcasting as a strategy that facilitates the adoption and use of safer sexual practices among students at a South African university. Based on ethnographic data, the article highlights that the essential and critical contributio ... more