"The purpose of this report is to share the key findings of the VVD radio project in Southern Madagascar after six months of broadcasts in 2012, in particular to document the design and evolution of the pilot project; feedback the outcomes to participating stakeholders; inform the donor community ab
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out the impacts of the VVD project; and provide lessons and perspectives to assist a proposed scaling up process. The document focuses on the findings of a two month evaluation process which was also informed by regular monitoring and feedback in the field during the course of the project activities." (Executive summary)
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"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c
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ondom use, and HIV testing in the past year among adults between 18 and 49 years of age. The authors used a pretest/posttest assessment with a comparison group design, with Southern Province as the intervention area and Western Province as the comparison area. Approximately 1,500 in-person interviews were conducted in both provinces in 2006 (pretest), 2007, and 2008. Regression models included terms for province, time, and the interaction of the two. Outcomes improved in both provinces (e.g., by 2008, 37.6% of participants in Southern Province and 28.3% participants in Western Province tested for HIV in the past year). Pretest-to-posttest changes in condom use (from 20.2% to 29.4% in Southern Province) and 5 intermediate outcomes were significantly different in the 2 provinces. However, changes in condom use were not associated with listening to Gama Cuulu and changes in other outcomes were similar in both provinces. Weak intervention effects might be attributable to implementation challenges or the saturation of HIV programs in Zambia." (Abstract)
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"The PANOS radio listening clubs have proved to be an effective means of communicating not only HIV and AIDS issues but other development issues within communities. The female radio clubs proved more effective than the male radio clubs. Interviews revealed that communities with the radio listening c
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lubs were more likely to have tested for HIV than those without. Despite the quality of HIV and AIDS reporting in the media deemed as low, community radios were more effective in relaying HIV messages than national or private radios. Journalists sponsored under the PANOS fellowship programme dabbed Global trend and access to treatment for all helped increase interest amongst journalist and media houses on HIV and AIDS reporting. Another key success under the PANOS programme was the development of a HIV and AIDS training manual for journalists. However, the expectations raised by PANOS were high and communities requested for transport to attend the Radio listening clubs. The media gaps in HIV reporting though improving still need more funding to build the capacity of media houses and journalists." (Back cover)
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"In 2002 the UNICEF in collaboration with the Ministry of Information and Communication ( represented by Sudan Radio & TV Corporation –SRTC) launched a pilot project of Community Radio Listening Groups (CRLGs), designed to reach population in hard to reach areas in the country with messages and de
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velopment information. Gradually the project expanded to cover more sites in northern states of Sudan. This Evaluation was commissioned to assess the extent to which the project delivered promised benefits and involved local participation; and to test the social impacts on the local communities where the project operated." (Page 4)
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"The objective of this study is to assess HIV and AIDS Radio campaign messages in southern Africa and the impact they have on their target audiences. The countries involved in the study are Botswana, Malawi, Namibia, Zambia and Zimbabwe. The intention is to document the assessment and share detailed
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tips on how to carry out an effective HIV/AIDS Radio campaign, and to advise respective media users on the most effective way of presenting HIV and AIDS information on radio. The study has been conducted in such a way that it can capture the impact of HIV and AIDS radio campaign messages on people living with HIV and AIDS - the most affected - as well as the general population. This particular report however, pertains only to Zambia and shows how the radio as a source of information is being utilised for the dissemination of HIV and AIDS messages." (Purpose of study, page 1)
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"This evaluation of Andrew Lees Trust’s Projet Radio (ALT/PR) in Southern Madagascar examines the impact of radio broadcasts on audience knowledge and attitudes relating to certain MDGs. It finds that the project is achieving some notable success in changing and enhancing knowledge and attitudes o
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n topics including HIV/AIDS, family planning, mother and child health, environmental issues, social and administrative issues and gender inequality. Radio is also having a positive impact on uptake of health services, enrolment in literacy classes, construction of environmentally-friendly woodstoves, tree-planting, agricultural yields, and awareness of strategies for poverty reduction through incomegeneration and community associations. This evaluation looks at ALT/PR’s methods and organisation and finds many advantages to its particular three-way process of working. This involves radio stations, communities and local service-providers in a mutually advantageous partnership for the production, distribution and broadcasting of radio programmes. The provision of radio-sets to listening groups appears to be a very successful strategy, and our surveys show a high level of commitment and enthusiasm on the part of listeners, especially women. The ability of radio to scale-up and extend the on-the-ground work of local service-providers emerges quite clearly. Our study also looks at challenges that ALT/PR has tackled and, in some cases, is still facing. These are challenges involving management and networking in what is a particularly poor and disadvantaged area. The project still faces issues relating to ensuring its radio programmes are consistently and truly participative. Demand for its services is high and there is a risk of staff becoming over-stretched, particularly for senior management. ALT/PR is demonstrably cost effective and has a good local reputation, but fundraising continues to be a time-consuming preoccupation. ALT/PR is already tackling the major long-term challenge of sustaining the networking mechanism it has set up, and we highlight some encouraging signs of sustainability." (Abstract)
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"Die Beiträge dieses Bandes thematisieren Fragen der HIV/Aids-Prävention in Afrika - dem nach wie vor am stärksten von der Pandemie betroffenen Kontinent. Im Zentrum jeglicher Präventionsarbeit steht die Wissensvermittlung mit dem Ziel, Menschen durch Aufklärung und entsprechende Informationen
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zu einer Verhaltensänderung und damit zu einer Aufgabe des gesundheitsgefährdenden Verhaltens zu bewegen. (Wissens-) Kommunikation wird damit zur wichtigsten Säule der Prävention. Hier liegen die Anknüpfungspunkte für die sprach- und kommunikationswissenschaftlichen Untersuchungen dieses Bandes, die Prävention in unterschiedlichen medialen Kontexten analysieren. Demgegenüber heben die sozialwissenschaftlichen Arbeiten stärker auf kulturelle und soziale Aspekte der Prävention und deren kritische Analyse ab. In den meisten Beiträgen des Bandes gerät dabei auch das Aufeinandertreffen lokaler und globaler Einflüsse im subsaharischen Afrika in den Blick." (Klappentext)
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"The Spot on Malaria guide focuses on malaria prevention and treatment messages and ways to tailor them to reach communities often missed by national malaria programmes. The guide shows how to adapt or localise materials from national malaria programmes and how to create original radio spots or adve
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rtisements to respond to local needs. It offers tools to help navigate the production process. The guide also encourages collaboration with colleagues and local experts. It suggests that gathering a team to provide advice and share some of the work will make the products stronger. The Spot on Malaria guide takes the reader through a 7-step process for planning, adapting or creating, testing and producing radio spots. It also offers tips on: securing adequate and appropriate airtime; deciding whether to use free or paid airtime; monitoring and evaluating spots. The Spot on guide also includes: resources about malaria, radio and communication - many available free on the web; planning, research and implementation tools, including a sample pretesting guide and screener; more than 15 sample scripts on various malaria topics, including treatment, insecticide-treated nets and intermittent preventive treatment of pregnant women; a sample five-day agenda for conducting a Spot On training workshop; a glossary of malaria, radio, research and scriptwriting terms." (Communication Initiative)
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A companion facilitator's manual to the "Spot on Malaria" guide (2005) for conducting an five-day hands-on workshop.
"The study revealed important coverage by Project ‘Radio SIDA’ of the targeted populations. 89% of the population that was studied declared having heard about AIDS on the radio. Radio is clearly the most important source of information for both urban and rural populations. Given that 68% of the
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population also knew that the broadcasts were produced by ALT, it can be concluded that a large part of their knowledge about HIV originated from Project ‘Radio SIDA’. Knowledge about AIDS was impressive, and 75% of the population could quote blood and sexual relations as ways of transmitting HIV/AIDS, and 77% could quote both fidelity and condoms as means of prevention. More fundamentally, the Focus Group Discussions revealed that the broadcasts seem to have had considerable impact on the population’s belief in the existence of HIV/AIDS, given the characteristics of the region this is really quite a success. Project ‘Radio SIDA’ can congratulate itself for having considerably increased AIDS knowledge in the urban and rural populations of the Anosy and Androy regions after undertaking only two sub-projects that each lasted 7 months and only cost $25,000." (Executive summary)
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"This paper provides an overview of the role radio broadcasting can play in promoting better health for poor people. It has been conceptualised within the context of global efforts to reduce the burden of disease and ill health on poor people and advocates a people-centred and rights-based approach
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to health communications that emphasises: working with poor communities to gain an understanding of the full range of epidemiological, behavioural and risk taking factors that drive disease and ill health; designing communication initiatives that build on such interactions and which integrate social assessment data into communication outputs at all levels; multi-method approaches, i.e. a mix of interpersonal (peer education, counselling, etc.) and advocacy-based approaches combined with mass and community-based media interventions; community driven and led interventions that help the ‘vulnerable’ and ‘at risk’ to access useful and useable health information and build knowledge for social and behavioural change; poor people’s rights to information, freedom of expression and access to health services and education." (Executive summay)
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"Community radio stations can monitor and evaluate their health and social development programming despite being small, with limited funds. That's the message of an evaluation and monitoring Toolbox created especially for a UNICEF-supported youth radio project in Kyrgyzstan. The 'Healthy Airwaves fo
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r Youth' project (HAFY) is a health communication strategy to minimise risk behaviours amongst Kyrgyz youth aged 10-19 years. HAFY, which was initiated in 2002, aims to increase the level of knowledge and awareness of the dangers of HIV/AIDS/STI, drug use and reproductive health among young people in five rural and remote regions of Kyrgyzstan: Batken, Osh, Naryn, Karabalta and Karakol. The radio stations working within the HAFY network are directly involving young people as message-makers through community-based participatory health-promoting radio programming. The need of a toolbox for monitoring and evaluating the impact of HAFY radio programmes was identified during a 7-day intensive training workshop conducted by Health Communication Resources (HCR) from Australia on 'Radio Programming for Health Promotion'. HAFY partners were involved in further workshops facilitated by HCR in Kyrgyzstan in 2003 where the scope of the Toolbox was framed and HAFY-specific resources were developed. The result is a 106-page Toolbox created by HCR with guidelines, examples and templates that match the reality and cost-effective needs of HAFY's radio stations. HAFY partners do not have a great deal of experience in evaluation, have limited funds and rely on volunteers and the pooled resources of local community organisations. Marianne Ohlers, Programme Officer of UNICEF in Kyrgyzstan said, "The Toolbox is not meant to comprehensively evaluate all activities undertaken by HAFY but it does give guidelines on planning and evaluation, writing objectives, setting indicators for evaluation, sampling procedures, designing evaluation tools, and gathering data, analysing it and reporting it." Ms. Ohlers said, "While the Toolbox is designed for the specific use of the radio stations involved in the HAFY project in Kyrgyzstan I trust that it can guide and inspire other community-based radio stations working to reduce risk behaviours among young people and other vulnerable groups." (Press release)
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"The inception of the research project came from the realization of the tremendous potential of the Sabido Method Entertainment Education Dramas. The Sabido method dramas have been tried out and proven to have a remarkable success in many countries in promoting pro social issues. The thesis thus too
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k the two Sabido Method Entertainment-Education Serial Radio Dramas, the Amharic Yeken Kignit and the Afan Oromo Dhimbiba dramas as practical examples and examined the contribution of the dramas to the HIV/AIDS prevention endeavors in the Ethiopian context." (Abstract)
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