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Book Marketing, Sales and Distribution

Janet A. Nyeko

Harare: African Publishing Institute (API) (2003), 44 pp.

"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers’ Network to facilitate intra-African training among its members, which can be used for both formal training or individual study. Arranged under four modules: (1) Book Marketing, (2) B ... more

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Publishing in Cambodia

Helen Jarvis, Peter Arfanis

Phnom Penh: Publishing in Cambodia Project, preliminary ed. (2002), 173 pp.

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The Book Chain in Anglophone Africa: A Survey and Directory
Top Insights

Roger Stringer (ed.)

Oxford: International Network for the Availability of Scientific Publications (INASP) (2002), ix, 273 pp.

"A valuable information resource that provides a country-by-country analysis of the “book chain” in 18 English-speaking Africa countries, together with an annotated directory of the major players that make up the book chain within those countries. Four introductory essays provide overviews of bo ... more

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La producción del libro en el Perú: Período 1950-1999

Julio Cesar Olaya Guerrero

Lima: Universidad Nacional Mayor de San Marcos, Facultad de Letras y Ciencias Humanas, Escuela Académico Profesional de Bibliotecología y Ciencias de la Información, Thesis (2001), 143 pp.

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Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance

Hans M. Zell

Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.

"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe ... more

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Upgrading Book Distribution in Africa

Tony Read, Carmelle Denning, Vincent Bontoux

London: Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials (2001), xx, 252 pp.

"This study is currently the most comprehensive survey of textbook distribution in sub-Saharan Africa. If offers a detailed survey and analysis of the key policy issues affecting book distribution in Africa today. The study was organized and co-ordinated by International Book Development Ltd. in Lon ... don, and Danaé-Sciences, a Paris-based consultancy company specialising in editorial support, training and written communication. It draws on a series of major case studies carried out in Ghana, Guinea, Kenya, Malawi, Nigeria and Uganda, together with mini case studies from Botswana, Burkina Faso, Cameroon, Chad, Côte d’Ivoire, Mali, Senegal, Tanzania and Togo, undertaken by book practitioners in these countries, most from the private sector. All of the case studies cover some common elements, including, for example, information on the national education system (including basic education statistics), and a discussion of the main players and mechanisms in the book distribution chain; they also review regional trade in books, and most case studies comment upon the impact of funding, agency investment, and government policies affecting national book development. In addition to the case studies, a useful feature is the inclusion of a fold-out chart “Critical issues on upgrading book distribution in Africa – A decision tree for policy-makers”, which shows the key options that policy makers need to consider in developing a national framework for textbook delivery. An extensive glossary of common terms and acronyms used in education, development and the book trade, completes the volume. The survey concludes “there is already a policy change underway among a number of governments and funding agencies in their approaches toward national textbook distribution. This change is more apparent in Anglophone than in Francophone countries and is by no means universal even in Anglophone countries. But the reaction against the inefficiencies, the lack of a service culture and the typically high cost operations of state centralist policies is now almost ten years old.” It also notes that times are changing, and that senior government officials in many countries now openly acknowledge and welcome the increasing involvement of the private sector in educational book provision activity." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1515) more

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Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guidance

Bridget Impey

Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP);Technical Centre for Agricultural and Rural Cooperation (CTA) (2000), x, 70 pp.

"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t ... more

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The Electronic African Bookworm: A Web Navigator

Hans M. Zell (comp.)

Oxford: African Books Collective, 2nd revised ed. (2000), xii, 238 pp.

This extensive links section offers over 1,500 links, most with short descriptions, highlighting those Web sites and resources that are recommended as good starting points for African writers, scholars and the book professions in Africa. In addition it offers a substantial number of not Africa-speci ... more

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Expanding the Book Trade Across Africa: A Study of Current Barriers and Future Potential

Ruth Makotsi, Flora Musonda

London: Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials (2000), 116 pp.

"A ground-breaking study commissioned by the Association for the Development of Education in Africa (ADEA), Working Group on Books and Learning Materials on the fiscal, legal, communication, and other constraints of intra-African book trade. The study was designed to present information on the poten ... more

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Strengthening Publishing in Africa: An Evaluation of APNET

Lars P. Christensen et al.

Stockholm: Swedish International Development Cooperation Agency (Sida) (1999), xv, 64 pp. + 5 annexes

"APNET - the African Publishers Network - was formed in 1992 to promote indigenous publishing in Africa. From a modest beginning, APNET has grown to become a well-established network with members in 27 countries in all parts of the continent. With a secretariat in Harare and the active participation ... more

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WorldCat (9)

Betriebstypen und Fördermöglichkeiten zur Verbreitung religiöser Literatur

Wilfried Günther

München: Medien-Dienstleistung GmbH (MDG) (1999), 38 pp.

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Statistical Yearbook 1999

Paris: UNESCO;Bernan Press (1999), iv, 238 pp.

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The Future of Indigenous Publishing in Africa

Development Dialogue (Dag Hammarskjöld Foundation) (1997), pp. 1-143

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The Glossary of Book Trade Terminology

London: Publishers Association (1997), 19 pp.

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Publishing and Book Trade in Kenya

Ruth Makotsi, Lili Nyariki

Nairobi: East African Educational Publishers;Dag Hammarskjöld Foundation (1997), xvi, 172 pp.

"Financed by the Dag Hammarskjöld Foundation, this is a major and in-depth study of the problems and obstacles encountered by the Kenyan publishing industry in the manufacture, distribution, and marketing of their books. The first four of seven chapters provide the historical background and present ... more

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Studie zur Förderung der Verbreitung religiöser Bücher

München: Medien-Dienstleistung GmbH (MDG) (1997), 169 pp.

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Publishing at the Service of Evangelization: Proceedings of the Seminar of the Catholic Publishers in Africa, Nairobi, 12-24 February 1996

Raymond Boisvert, Teresa Marcazzan (eds.)

Nairobi: Paulines Publications Africa (1996), 192 pp.

"The report and papers of a two-week seminar organized by the Daughters of St. Paul which brought together representatives of 17 Catholic publishing houses from 13 African countries. The proceedings of the meeting focused on the role of the Catholic Church in publishing in Africa, but there are also ... more

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Publishing and Book Development in Sub-Saharan Africa: An Annotated Bibliography

Hans M. Zell, Cécile Lomer

London: Hans Zell Publishers (1996), x, 409 pp.

"Contains over 2,200 entries covering books, serials, reference sources, reports, papers in edited collections, book-sector studies and similar documents, and periodical articles drawn from literature published in over 360 journals and magazines. Most entries have a short annotation. Supplementary v ... more

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Publishing in Africa: One Man's Perspective

Henry Chakava

Nairobi: East African Educational Publishers;Bellagio Publishing Network (1996), 182 pp.

"A collection of articles by one of Africa's most prolific commentators on the African publishing scene, bringing together his writings on diverse topics, such as autonomous publishing, book marketing and distribution, author-publisher relations, regional cooperation, the World Bank and African publ ... more

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International Book Publishing: An Encyclopedia
Top Insights

Philip G. Altbach, Edith S. Hoshino (eds.)

London; Chicago: Fritzroy Dearborn Publishers (1995), xxvi, 736 pp.

"The first part [...] deals with [...] topics as copyright protection, desktop advances, the role of the editor, multinational publishers, scholarly publishing, best-sellers, and more. Major essays explore the nature and impact of the new technologies, changing patterns of readership, scientific pub ... more

The Book Chain in Anglophone Africa: A Survey and Directory Top Insights

Book Marketing and Promotion: A Handbook of Good Practice Key Guidance

Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide Key Guidance

International Book Publishing: An Encyclopedia Top Insights

The Book Chain in Anglophone Africa: A Survey and Directory
Top Insights

Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance

Marketing and Promoting Agricultural and Rural Development Publications: A Practical Guide
Key Guidance

International Book Publishing: An Encyclopedia
Top Insights