"This report presents a final evaluation of EngageMedia’s project «Digital Rights and Video for Change: Building the Movement in Southeast Asia», funded by the Embassy of Sweden Bangkok. The evaluation covered activities from September 2019 to August 2022 in Indonesia, the Philippines, Thailand,
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and the broader Asia Pacific region. Evaluation reveals EngageMedia’s relevance in addressing digital rights issues but highlightes the need for EngageMedia to have a clearer role definition. The evaluation team also concludes that while EngageMedia increased organizational effectiveness, monitoring data challenges impact demonstration. The evaluation underlines that project’s sustainability is a concern, and urges to consider monetizing outputs and streamlining for long-term viability. Recommendations include refining EngageMedia’s role in the digital rights space and their thematic and geographic scope, improving monitoring and evaluation system, integrating gender equality and human rights into programming, enhancing program and financial management. The evaluation recommends that Sida should consider additional support when providing core funding to mitigate unintended consequences." (Back cover)
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"The number of manuscripts (peer-reviewed articles and grey literature) related to the use of C4D approaches to address VAC has steadily increased each year since 2000. Of the 302 manuscripts that were coded, 44 per cent discuss an intervention implemented in a developing country, which speaks to th
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e geographic robustness of this review. A greater proportion of manuscripts discuss interventions in urban contexts as compared to rural contexts. Roughly half of the interventions reviewed do not explicitly reference a conceptual model to underpin the interventions. Those that do, typically cite individual or cognitive conceptual models and a majority (over 80 per cent) focus on the individual level of change. About 11 per cent use community approaches and slightly less than 10 per cent report using an ecological approach. While cognitive and individual-based behaviour change approaches are valid and useful in certain contexts, there is a growing realization that individuals are embedded within a larger social system. Effective interventions must keep in mind the interactions between levels in order to effectuate sustainable change. The social ecological model provides a framework to address the interactions between levels. Interventions that cut across the levels of the social ecological model should work towards addressing social, emotional, and behavioural skills (for example, self-efficacy) of individuals and groups, as well as norms, instead of only addressing individual knowledge and attitudes. Manuscripts reviewed did not necessarily explicitly state the use of C4D approaches. However, upon closer examination, it became apparent that the majority of responses to VAC were inherently communicative. Programmes addressing VAC often use C4D approaches to reduce harmful practices using a ‘harm reduction’ framework. Often in these cases, programme objectives focus on the negative, whereas C4D messages for the same intervention focus on positive changes. Overall programme objectives should be linked to communication objectives, which in turn yield C4D messages." (Executive summary, page 9)
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"This compendium of 15 SBCC cases presents results and learning from the Communication for Development (C4D) cross-sectoral interventions from 15 states of India – all implemented during the country programme 2013- 2017. Additionally, a national level C4D Results Report ‘Resonating Change’ has
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also been compiled." (Summary note, page 6)
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"The following report summarizes how UNICEF and its partners have utilized Communication for Development strategies in their work during the period of UNICEF’s Strategic Plan 2014-2017, with an emphasis on 2017. The report captures the impact of these accomplishments on children and the communitie
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s where they live. The report also reflects the tapestry of different facets of C4D – ranging from ensuring rights to sharing information, expression and participation to fostering behaviour change, promoting caregiving practices and abandoning harmful practices to achieving empowered communities and social movements that demand polices and protection – which all have the common aim of strengthening the ability to influence individuals, communities, institutions and policies in favor of development, gender equality and fulfilment of the rights of children and their families." (Foreword, page 5)
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"Gender-based violence (GBV) remains a key development challenge. In Papua New Guinea, a country with one of the highest rates of GBV, the issue has been prioritised in the national development agenda. The programme Yumi Kirapim Senis (Together Creating Change) was created to support the development
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of the National GBV Strategy. To build on existing understandings and workable solutions in communities, six community-led programmes were examined. This article explores a crucial component of the initiative which utilised participatory visual media to bridge communication gaps between national agencies and communities to drive social change at all levels." (Abstract)
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"This article critically assesses the possibilities and limitations of strategic communication initiatives to enhance cultures of governance among youth in Northern Ghana. The analysis is embedded within contemporary debates about communication and social change, with particular focus upon dynamics
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between citizen media development, youth-centred citizen journalism, and processes of community mobilisation and development. Findings suggest that the project has opened up to dynamic, youth-led social change processes, evidenced by the creative, proactive enactment of citizen engagement. Youth changed not only their self-perception around agency and ability to act, but also influenced community development in a variety of ways." (Abstract)
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"In June 2015 a group of academic researchers from Australian universities and practitioners from Australian non-governmental organisations (NGOs) came together to discuss the use of communication for development (C4D) in their present and future work. The seminar was organised as a pre-conference t
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o the ACFID (Australian Council for International Development) University Network Conference, held in Melbourne on 4th-5th June. The aim was to provide a platform for international development actors involved or interested in communication for development to share experiences, lessons learned and recommendations that could contribute to an improved practice. With the additional aim of strengthening the value of the practice, the event wanted to facilitate connections between practitioners and researchers on C4D-related research projects." (Introduction)
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"This chapter documents the experience of the Communication for Change (C-Change) project in developing and rolling out a holistic and comprehensive socioecological approach to social and behavior change communication (SBCC) within the context of a donor-funded program with short term goals. C-Chang
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e's SBCC framework uses a socioecological model for change. This model views social and behavior change as a product of multiple, overlapping levels of influence as well as political and environmental factors. The “health belief model” helps to find out why audience's perceptions are not in favor of change in the search for tipping points for change. The chapter describes three characteristics of SBCC. The key models and concepts of the C-Change's SBCC framework are incorporated into at least 75 government programs in Africa. The advocacy and social mobilization strategies of SBCC are aimed at ensuring sustainability through host government “buy-in” and support." (Summary)
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"This study focuses on the institutional practice of international development communication. Through a qualitative study of the Videoletters project, it examines a situated process of intervention in its complexity and analyzes how the specifics of mediation illuminate issues of proximity and dista
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nce in the relationship between bilateral funders, the citizens of the countries that their intervention claims to assist, and the governance structures of the countries intervened. Videoletters was a media-driven intervention aimed at reconnecting ordinary people affected by ethno-political divisions across the former Yugoslavia between 2000 and 2005. Adopted by European bilateral funders for large-scale implementation, the project was categorized as a “tool for reconciliation”. The study explores how this specific intervention was initiated, implemented, circulated and evaluated in practice. Issues of ethics and accountability at stake in the process are analyzed in relation to a framework of global justice. Findings indicate that mediated communication intervention may be embraced by bilateral funders for its potential to make them look good in the eyes of Western audiences beyond discourses about its potential to do good for the citizens of troubled countries. By linking international development communication to a framework of justice, the study contributes to a critical agenda for theorization and research that takes accountability into consideration and puts citizens at the center." (Back cover)
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"This review identifies that while different initiatives can be pursued in different conflict situations, their direction and content needs to be driven by a close understanding of context, which in turn is driven by a range of influencing factors (contextual and programmatic), which in turn reflect
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and build upon existing C4D practice principles. While identifying influencing factors that affect C4D implementation is critical to effective practice, this systematic review also highlights a need for early, more thorough and longer-term C4D interventions within fragile states (especially those that can be characterised by latent conflict and chronic instability). Early communication intervention can help reduce tension and promote reconciliation, but also enable development and humanitarian agencies to be better placed to address situations that may escalate into open conflict." (Conclusions, page 3)
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"The findings of this global mapping are organized into five main sections: The role of children, adolescents and youth in peacebuilding; mainstreaming C4D for peacebuilding in the education system; C4D for peacebuilding: adding value to education; most effective C4D approaches used for peacebuildin
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g; measuring results of C4D initiatives in peacebuilding." (Page 5)
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"This review identifies that while different initiatives can be pursued in different conflict situations, their direction and content needs to be driven by a close understanding of context, which in turn is driven by a range of influencing factors (contextual and programmatic), which in turn reflect
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and build upon existing C4D practice principles. While identifying influencing factors that affect C4D implementation is critical to effective practice, this systematic review also highlights a need for early, more thorough and longer-term C4D interventions within fragile states (especially those that can be characterised by latent conflict and chronic instability). Early communication intervention can help reduce tension and promote reconciliation, but also enable development and humanitarian agencies to be better placed to address situations that may escalate into open conflict." (Conclusions, page 6)
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"This essay analyses the role of audience research as a change agent in media development interventions in Afghanistan. It analyses how audience research in transnational contexts involves a complex set of intercultural negotiations and translations that contribute to the enduring relevance and sust
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ainability of the highly popular Afghan radio soap opera New Home, New Life. This is a ‘development drama’ that has been broadcast across Afghanistan since 1993. It is based on BBC Radio 4’s The Archers and produced by BBC Afghan Education Projects (BBC AEP). Audience research has been vital to forging a dynamic relationship between the creative teams who make the drama, the donors who pay for it, and the audiences who consume it. The article addresses three broad themes. First, we outline how data gathered in formative audience research, prior to the creation of the drama, provides the creative team with the dramatic raw material for the radio serial. The extensive qualitative data gathered by Afghan researchers in local milieux is translated so as to enable culturally diverse teams of writers and producers to ground the serial narratives in the lived experiences of its audiences, and to introduce multiple local perspectives on development issues. Second, we show how evaluative audience research, data gathered in the postproduction phase, plays a key role in providing critical audience interpretations of New Home, New Life’s dramatic themes. In so doing, it creates feedback loops that allow audiences to become active participants in the ongoing creation of the drama. The research designs and devices, developed over the last two decades to document the changing life-worlds of Afghan citizens-cum-audiences, are part of an ongoing set of transcultural encounters that contribute to strengthening the social realist appeal of the drama and to calibrating how far any given storyline can be pushed in terms of cultural propriety. Third, we examine how during periods of military conflict, when routine audience research becomes dangerous or impossible and audience feedback loops are disrupted, the writers and producers have to rely on their own personal and political experiences, often with unpredictable ideological consequences. We draw attention to the limitations and challenges of making dramas for development in highly charged politicised and postcolonial contexts. While, development dramas may be a cheap and effective way of dealing with certain informational needs, such as landmine awareness, they cannot redress social and structural inequalities or, as Western donors wish, eradicate opium cultivation." (Abstract)
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"By assessing edutainment as a space of cultural translation, Drama for Development advances an often neglected perspective in this topics' research. It focuses on what happens when various goals, worldviews and needs from donors, producers and the audiences come together in the production and meani
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ng construction of soap operas. The perspective is illustrated by examples from the largely South Asian experiences of the BBC World Service Trust, itself seen as a cross-cultural contact zone. Tensions between western scientific paradigm and local researcher in the audience research process (chapter 3), the cosmopolitan competencies of the production team in harmonizing the urge for authenticity, cultural sensitivity and development objectives (chapter 6) and the construction of social realism as an interplay of the observed realities of the audiences and the neo-liberal themes of donors (e.g., opium in ch.6 and forced marriage in chapter 11) exemplify some of the processes taking place in that zone. The epistemological position of the book is complementary to the more technical perspective of the existing body of literature, which sometimes fails to capture the complex processes of meaning construction and link it to the wider social context." (commbox)
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"1. Overall awareness of Afghan Woman’s Hour (AWH) in Afghanistan was found to be high; 50% of all those who had listened to the radio in the previous month were aware of AWH. Awareness was higher in the South Western region at 64% compared with the lowest level of awareness at 23% in the Hazarjat
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region. Awareness was higher among women (60%) as compared to men (40%) men indicating popularity of the programme among its primary target audience i.e. women.
2. The survey found that about 45% of active radio listeners had ever listened to AWH, indicating that the programme has been heard by approximately 11 million Afghans. Listenership was highest in the South Western province (61%) followed by Eastern (49%) and South Central (48%) provinces. Hazarjat province reported the lowest listenership at 22%.
3. More than half of all female active radio listeners had ever listened to AWH. Again, it is apparent that the programme is reaching its primary target audience with 55% of women having ever listened to the programme. Nearly all those who were aware of the programme had heard the programme at some point.
4. Of all those aware of AWH, 76% of men and 83% of women had listened to it in the last month or more recently. Nearly a fifth of all active radio listeners had listened to the programme in the last 7 days with more than a third having listened in the last month.
5. Just over a fifth of all active radio listeners listen to AWH once a week or more. Slightly less than a third of female all active radio listeners listen to the programme once a week or more. As expected this figure is lower for men." (Exectuvive summary)
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"Esta obra parte de la idea de que sin comunicación no es posible el desarrollo, pues ésta compromete de manera participativa a todos los sectores que conforman nuestras sociedades. A pesar de la existencia de innumerables medios masivos, locales y globales, y de nuevas tecnologías de la informac
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ión y comunicación, nuestras sociedades no están comunicadas entre sí y la información que se produce no circula para conducirnos hacia un mejor desarrollo. Por ello, ahora que la gobernanza democrática es el eje fundamental de las agendas de desarrollo y que se subraya la necesidad de construir una nueva democracia de ciudadanos y ciudadanas, en este libro se analiza el aporte de la Comunicación para el Desarrollo en esta tarea. La autora realiza un recorrido a través de la utilización de la comunicación en los distintos paradigmas de desarrollo y recopila los principales aportes académicos de los últimos años, especialmente en América Latina. Además, se exponen diferentes áreas para trabajar en la construcción de ciudadanía desde la comunicación y se recopilan experiencias prácticas de trabajo conjunto entre gobierno, sociedad civil y medios de comunicación que pueden inspirar la labor de organismos de cooperación, ONG, policy makers y periodistas." (Descripción de la casa editorial)
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"This book is essential reading for anybody interested in development communication. Mefalopulos, a World Bank development communication officer with wide-ranging experiences in the field, presents four modules. The first module concisely presents the concepts and applications of development communi
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cations and their relevance for development operations. The second module addresses communication officers and practitioners who want to become acquainted with the theoretical foundations. The third focuses on methodological applications of development communication, describing the typical program cycle of communication-based assessment, strategy design, implementation and evaluation. The fourth module presents practical experiences to illustrate DevComm's relevance, including e.g. the use of development communication in poverty reduction strategies or strengthening local voices through community radio. Given its modular structure, this straight-forward publication is a valuable resource on the strategic use of communication processes in development." (CAMECO Update 4-2008)
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