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"This study was specfically intended to: 1. provide comprehensive insight into the public’s media consumption patterns, and its underlying causes: a) values; b) needs and interests, particularly regarding media content; c) motivation and aspirations, with specific emphasis on buying media content;
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Money for nothing and content for free? Zahlungsbereitschaft für digitaljournalistische Inhalte
Düsseldorf: Landesanstalt für Medien NRW (2019), 42 pp.
"Die vorliegende Studie untersucht, wie etablierte Medienunternehmen und journalistische Neugründungen in Deutschland nutzerseitige Zahlungsbereitschaft für digitaljournalistische Inhalte besser identifizieren, fördern und abschöpfen können. Auf Grundlage einer für die deutsche Online-Bevölke
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Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements
Austin: Knight Center for Journalism in the Americas (2019), 45 pp.
"The traditional financial models for news are dying. Could churches, environmental movements, and open source communities hold clues to its survival? We’re at a moment of profound transition and successive crisis for news. Our mission is to explore how membership models might help. A key takeaway
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Rebooting Journalism: How Media Startups Overcame the Business Model Crisis. What Can We Learn from Eldiario.es and Mediapart?
Oxford: Reuters Institute for the Study of Journalism (2019), 78 pp.
"This research is based on the belief that there is no journalism crisis, but a business model one. So, learning from successful experiences that innovate in the business is the first step towards building a healthier media landscape in other countries. During this paper I will focus specially in tw
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How Media Companies Use Data to Sign Up Digital Subscribers (and Keep Them)
Oxford: Reuters Institute for the Study of Journalism (2018), 36 pp.
"Journalist fellow Michael Leitner takes a deep dive into media organisations who already use data to efficiently acquire, engage and furthermore keep subscribers. Do we need automated paywalls, and what data do we need to use to keep readers interested? Key Insights: Dynamic paywalls are no silver
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Guide to Audience Revenue and Engagement
Colombia Journalism School (2018), 121 pp.
"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo
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Funding Journalism in the Digital Age: Business Models, Strategies, Issues and Trends
New York: Peter Lang (2010), 185 pp.
"Quality journalism is expensive to produce – so how will it survive as current sources of revenue shrink? Funding Journalism in the Digital Age not only explores the current challenges, but also provides a comprehensive look at business models and strategies that could sustain the news industry a
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