"With young people at the epicentre of the HIV epidemic, we need to build upon and find ways of sustaining interventions that place youth at the centre of prevention. This article argues that narrative communication is one such strategy, provided it is part of a comprehensive HIV prevention plan. Na
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rrative communication in the form of autobiographical and role model stories in loveLife’s youth magazine, UNCUT, provides an effective mechanism not only for disseminating young people’s experiences of the individual, social and cultural determinants driving the HIV epidemic in South Africa at scale, but also for young people to learn from their experiences through role modelling and identification so they can better negotiate these determinants in their own lives." (Abstract)
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"Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represen
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ts a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities." (Publisher description)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
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ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"The material in this edition covers a broad range of subjects including the unique challenges of reporting on HIV/AIDS, treatment and prevention strategies, key figures in the struggle against HIV/AIDS and global efforts to finance the campaign against HIV/AIDS. The epidemic is not only a battle ag
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ainst a virus. It can also be a battle about ideas, cultural taboos, stigma and discrimination. For that reason, we have included information about the political and social aspects of the epidemic and provide journalists with guidance about navigating these issues effectively. Additionally, there is information about malaria and tuberculosis." (Page iii)
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"Behaviour Change Communication (BCC) interventions have variable effects on knowledge, attitudes and behaviour with regard to HIV/AIDS. Studies show that peer education is successful at increasing knowledge, increasing condom use, and providing youth with information and condoms; however, effects o
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n primary or secondary abstinence and number of sexual partners are less encouraging. The effects of mass media campaigns with regard to perceived HIV risk and attitudes are positive, but it is unclear which factors make the campaigns effective or not. For the Join-In-Circuit there are only a few pre-post studies showing positive effects on knowledge and condom use but no solid evidence. The same is true for the Intergenerational Dialogue and community dialogues where some studies show an effect on people to discuss relevant issues and be aware of risks. We found some positive effects of entertainment education with long-term exposure being an impotant factor. Culture-sensitivity is important for BCCs to work." (Key findings, page 1)
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"This reference manual guides the staff of development or other organisations to encourage individuals (either colleagues or community members) to share their personal stories and include their voices as part of a broader good practice documentation process. While SAfAIDS and Women’sNet focus on u
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sing the techniques to highlight interventions that advocate for HIV and AIDS, women’s rights, gender equality and sexual diversity programmes, the techniques discussed can be readily adapted for use in a variety of development issues." (Page 2)
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"The Gama Cuulu radio serial drama is written and produced in Zambia's Southern Province. It promotes behavior change and service use to prevent HIV transmission. The authors evaluated the effects of Gama Cuulu on intermediate outcomes (e.g., perceived norms), as well as number of sexual partners, c
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ondom use, and HIV testing in the past year among adults between 18 and 49 years of age. The authors used a pretest/posttest assessment with a comparison group design, with Southern Province as the intervention area and Western Province as the comparison area. Approximately 1,500 in-person interviews were conducted in both provinces in 2006 (pretest), 2007, and 2008. Regression models included terms for province, time, and the interaction of the two. Outcomes improved in both provinces (e.g., by 2008, 37.6% of participants in Southern Province and 28.3% participants in Western Province tested for HIV in the past year). Pretest-to-posttest changes in condom use (from 20.2% to 29.4% in Southern Province) and 5 intermediate outcomes were significantly different in the 2 provinces. However, changes in condom use were not associated with listening to Gama Cuulu and changes in other outcomes were similar in both provinces. Weak intervention effects might be attributable to implementation challenges or the saturation of HIV programs in Zambia." (Abstract)
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"This book traces some of the key research conducted over a ten-year period by honours, MA and PhD students who have attended the CCMS Entertainment Education / communication for participatory development course from its inception in 2002, until 2011. There has been a marked shift in the paradigm gu
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iding this post-graduate course, which is explored in the introductory chapter. Innovative methodologies and indigenised theories are brought to bear through each research project, which include conceptually integrated, paradigm-specific graduate work. It keeps abreast of current debates, contributes to international conferences and peer-reviewed publications and assists CCMS in retaining a comparative world benchmark. Much of the work included in this collection reflects the Freireian derived experientialist pedagogy of CCMS, where students take responsibility for developing their own research directions within specific research programmes. There is a strong emphasis in this collected work on media, social justice, and human rights issues, especially relating to historically disadvantaged communities. The book includes two primary research foci: development communication and public health communication. Development communication invokes new ways of harnessing media and localised cultural frames in promoting development strategies, health promotion, private-public partnerships and community development. Public health communication in the context of this work involves applying the emergent field of Education Entertainment via a framework of communication for social and behavioural change. In order to provide a wide range of examples of research approaches and topics, we have included edited, shortened versions of 35 research papers." (Pages xix-xx)
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"Acting on HIV offers a sustained and relatively systematic inquiry into drama as an approach to discussion of HIV/AIDS and related attitudes and behaviors. A distinctive feature of the research that is presented in Acting on HIV is the emphasis on the potential for and value of using drama to promo
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te vital social change in addition to individual behaviour change. It has a strong theoretical foundation and seeks to interrogate the ethical, theoretical and practical complexities of using drama to address issues HIV & AIDS. The research that is communicated through the book is original and timely and will make a significant, trans-disciplinary contribution to scholarly conversations about the role/s and significance of drama in addressing issues of HIV & AIDS." (Publisher description)
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"Mass and community media can unthinkingly reinforce stigmatisation and discrimination against people living with HIV and AIDS. Beyond the important question of language and image, there are those of care, respect, support, and human dignity. As one writer in this issue comments, "HIV and AIDS is no
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t about 'us' and 'them'. It is about speaking out for community, inclusion, sufficiency, tolerance and justice." (https://waccglobal.org, December 14, 2011)
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"Se rangeant parmi les cinq plus grands donateurs d’aide publique au développement (APD), l'Allemagne est fortement engagée dans la lutte pour un accès universel à la prévention, au traitement et à la prise en charge du VIH. Une bonne partie des contributions allemandes est accordée sous fo
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rme de soutien financier et technique à la communication pour le changement de comportement (CCC), souvent associée au marketing social de préservatifs. Cette publication étudie en détail plusieurs projets dans le cadre desquels l'Allemagne a apporté un soutien à la production et à la diffusion de séries télévisées comme composantes clés de la CCC dans trois pays confrontés à des situations épidémiologiques très différentes. Au Kirghizistan, l'épidémie est largement concentrée parmi les consommateurs de drogues injectables (CDI), pour la plupart des hommes jeunes, mais touche aussi des professionnelles du sexe. L'épidémie s’étend rapidement, et l’on craint qu'elle ne se propage davantage dans la population en général. Diffusée pour la première fois en 2006, la série « Love as a Test » avait pour but de sensibiliser les spectateurs au fait que le VIH ne concerne pas uniquement « les autres », mais peut facilement toucher chaque individu ainsi que ses proches, et qu’il est possible d’agir pour éviter sa propagation et en limiter les dommages. En République dominicaine, les taux de prévalence du VIH sont extrêmement élevés chez les Haïtiens de souche vivant dans les bateyes (campements attenant aux plantations de canne à sucre), dans les zones rurales et dans les bidonvilles. Diffusée pour la première fois en 2007, « Amor de Batey » avait pour but de promouvoir l'utilisation régulière et correcte de préservatifs peu coûteux mais fiables, de renforcer l’autonomie des femmes, d'améliorer leur santé et de limiter la mortalité infantile. En Côte d'Ivoire, les taux de prévalence du VIH sont élevés dans l’ensemble du pays, mais beaucoup plus importants chez les femmes que chez les hommes. Cela est notamment dû à la pratique courante des relations sexuelles multiples et concomitantes et aux faibles niveaux d'éducation et de connaissances en matière de santé sexuelle et reproductive. Diffusée pour la première fois en 1994, « Sida dans la Cité » avait des objectifs similaires à ceux de « Amor de Batey ». La première série a rencontré un tel succès qu'elle a été suivie d'une deuxième diffusée en 1996-1997, puis d'une troisième diffusée en 2003. Les trois séries ont connu une grande popularité dans tous les pays francophones d'Afrique de l’Ouest et d'Afrique centrale. Cette publication retrace la genèse de chacune de ces séries, en présente un bref synopsis, résume les résultats des évaluations formelles qui en ont été faites et fournit des appréciations plus informelles. Elle tire ensuite des conclusions et constate que les séries télévisées peuvent apporter des contributions très utiles à la lutte contre le VIH au niveau national. Les séries qui remportent le plus de succès sont basées sur de solides recherches, reflètent les réalités de la vie telles qu’elles sont vécues par les publics cibles et sont réalisées de manière très professionnelle, leur assurant à la fois un haut niveau de divertissement et une grande efficacité comme outil éducatif." (Résumé, page 5)
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"Applying research into assessments of community theatre, epidemiology, and young people's shared and private stories using a wide range of methodologies, this book explores the potential efficacy of community theatre to prevent the spread of HIV/AIDS in Tanzania with reference to several other comp
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arable sites in Africa." (Publisher description)
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"En 2009 hubo un total de 2 mil 405 notas informativas y reportajes. Divididos los contenidos en ejes de sucesos y de interés social, las notas y reportajes de sucesos suman 910 (37.83%) y las de interés social 1 mil 495 (62.16%), una cantidad y porcentaje ampliamente favorable a los ejes de inter
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és social, lo que constituye un resultado altamente satisfactorio y un cambio cualitativo que esperamos se mantenga en el futuro. Sigue preocupando la escasa cantidad de notas sobre el VIH/SIDA y de la poca conciencia sobre la problemática de este tema, en un momento en que el país y su población se encuentran gravemente amenazados por una epidemia generalizada, cuyas secuelas podrían significar una catástrofe o un proceso irreversible que representarían la perdida de valiosas vidas y tener que pagar un costo altísimo para evitar que este mal avance o se desarrolle. Los fenómenos del crimen organizado y narcoactividad continúan creciendo en Guatemala, lo que genera una preocupación por el nivel de desarrollo y penetración del grupo mexicano denominado los zetas que parecen consolidar su presencia en el país. La cantidad de reportajes que los medios difundieron sobre los departamentos continúa siendo importante en relación con las notas departamentales, son más de la mitad (54.55%) del total de la información." (Conclusiones, página 49)
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"With contributions from an international team of well-known experts, media activists, and promising young scholars, this comprehensive volume examines community-based media from theoretical, empirical, and practical perspectives. More than 30 original essays provide an incisive and timely analysis
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of the relationships between media and society, technology and culture, and communication and community. Key Features: provides vivid examples of community and alternative media initiatives from around the world; explores a wide range of media institutions, forms, and practices—community radio, participatory video, street newspapers, Independent Media Centers, and community informatics; offers cutting-edge analysis of community and alternative media with original essays from new, emerging, and established voices in the field; takes a multidimensional approach to community media studies by highlighting the social, economic, cultural, and political significance of alternative, independent, and community-oriented media organizations; enters the ongoing debates regarding the theory and practice of community media in a comprehensive and engaging fashion." (Publisher description)
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"Dans le cadre africain dit « francophone », les langues locales sont le parent pauvre de la réflexion sur la communication. Pourtant, une majorité d’Africains de ces pays ne maîtrisent pas le français. Les promoteurs (nationaux ou internationaux) de campagnes d’information et de conseil o
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nt bien été obligés de le constater sur le terrain. Ils font donc doubler leurs discours en français par des traductions improvisées ou non contrôlées en langues africaines. Avec une telle procédure, les concepts un peu délicats sont évacués et les phrases non comprises sont sautées, ou on leur substitue un remplissage quelconque. Le présent ouvrage rend compte d’une recherche menée au Cameroun septentrional avec le soutien de l’Agence nationale de recherche sur le sida et les hépatites virales. On y trouvera aussi bien les résultats d’enquêtes sur la conception et la perception du sida et du préservatif que des études sur les divers discours que tiennent les intervenants du domaine (personnels de santé, hommes d’Église, personnalités islamiques, agences spécialisées). Une attention particulière a été accordée à l’étude d’affiches, de dépliants et de films éducatifs. A titre de contribution pratique, l’ouvrage offre également un guide de communication sur le sida, le texte d’une chanson en langue peule, destinée à populariser un nom du VIH, ainsi qu’une proposition de normalisation du fulfulde véhiculaire du Cameroun." (Dos de couverture)
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