"El artÃculo plantea un estudio longitudinal de la convergencia periodÃstica en el marco de la radio especializada deportiva española y presenta las sinergias periodÃsticas establecidas entre Radio Marca, el diario Marca y la web marca.com. Se trata de un análisis del único caso existente en E
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spaña en el que una radio, un periódico impreso y un medio digital se aglutinan bajo la misma marca comercial. Para el estudio se propone una combinación de técnicas cualitativas y cuantitativas que permiten obtener datos objetivos de los procesos de producción del contenido y explicaciones desarrolladas. Para ello, se recurre al análisis de contenido y a un trabajo etnográfico de observación del trabajo periodÃstico en la redacción de los medios, completado con una serie de entrevistas en profundidad y encuestas realizadas en dos perÃodos que han conformado dos muestras. Los resultados muestran que las redacciones de los tres medios establecen sinergias periodÃsticas facilitadas por su ubicación en un mismo espacio fÃsico de trabajo, pero no son resultado de una estrategia empresarial." (Resumo)
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"As media environments and communication practices evolve over time, so do theoretical concepts. This book analyzes some of the most well-known and fiercely discussed concepts of the digital age from a historical perspective, showing how many of them have pre-digital roots and how they have changed
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and still are constantly changing in the digital era. Written by leading authors in media and communication studies, the chapters historicize 16 concepts that have become central in the digital media literature, focusing on three main areas. The first part, Technologies and Connections, historicises concepts like network, media convergence, multimedia, interactivity and artificial intelligence. The second one is related to Agency and Politics and explores global governance, datafication, fake news, echo chambers, digital media activism. The last one, Users and Practices, is finally devoted to telepresence, digital loneliness, amateurism, user generated content, fandom and authenticity. The book aims to shed light on how concepts emerge and are co-shaped, circulated, used and reappropriated in different contexts." (Publisher description)
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"This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks,
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it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence." (Publisher description)
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"In Convergence 3.0, the dynamics of competition are evolving while a cohort of ever-expanding supercompetitors and more focussed players strive to build relevance at the right scale. And business models are being reinvented so all players can tap into new revenue streams, by, for example, targeting
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fans and connecting more effectively with customers to develop a membership mind-set. The pace of change isn’t going to let up anytime soon. New and emerging technologies such as artificial intelligence and augmented reality will continue to redefine the battleground. In an era when faith in many industries is at an historically low ebb and regulators are targeting media businesses’ use of data, the ability to build and sustain consumer trust is becoming a vital differentiator. The result? To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand." (Page 2)
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"Hasta 2014, eran cinco los principales grupos que operaban en la región con capacidad de liderazgo y expansión más allá de las fronteras geográficas y de sectorización industrial: en orden de importancia a partir de su facturación, se trataba de Telefónica, América Móvil, Globo, Televisa
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y ClarÃn. Por entonces, las dos telefónicas mencionadas se ubicaban en un nivel muy superior al de Globo y Televisa, dado que facturaban diez veces más que los multimedios de Brasil y México. Estos, por su parte, duplicaban los ingresos del Grupo ClarÃn de Argentina. Desde entonces, hubo modificaciones en la estructuración de estos grupos, nuevas sociedades entre algunos de ellos y fusiones que alteraron su jerarquÃa económica y que potencian aún más el cuadro de concentración que se documenta en este libro. Cabe destacar que, si se considera solo a Telefónica y América Móvil, estos grupos se encuentran presentes en 18 de los 35 mercados analizados en esta investigación, con participaciones que tienen –al menos– el 30% de los mercados. Si la muestra abarca a los cinco grandes conglomerados de la región, se comprueba que estos están presentes en 28 de los 35 sectores. Pero también se puede apreciar que el tipo de presencia es completamente diferente si se considera a las telefónicas o a los grupos provenientes del sector de medios. Las primeras muestran una presencia secuencial, con dominio sustantivo en la televisión de pago, la telefonÃa fija y móvil, y la provisión de servicios de acceso a internet. Los grupos de medios tienen una presencia más diversificada, ya que han comenzado el proceso de convergencia hacia el sector de las telecomunicaciones (en especial Televisa y, fuera del lapso del presente estudio, ClarÃn), pero con una participación acotada a su territorio de origen. De esta forma, las telefónicas son grupos de carácter internacional o panregional con fuerte presencia en la región y una facturación muy superior a la de los grandes grupos de medios. Por su parte, los medios tradicionales han aprovechado su capacidad de influencia en la agenda polÃtica para promover sus intereses e iniciar el camino a una diversificación plena (presencia en todos o casi todos los mercados infocomunicacionales) antes que las telefónicas. De cómo se resuelva esta disputa con intereses claramente diferenciados entre medios y telefónicas, dependerá la evolución de la concentración en la región." (Conclusiones, página 193-194)
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"De acordo com a Pesquisa Brasileira de MÃdia (PBM 2015), o uso do rádio tradicional caiu na comparação com 2014, de 61% para 55%. Cada vez mais, o telefone celular assume papel preponderante como meio para ouvir o rádio. 8% dos entrevistados disseram ouvir rádio no celular, mesmo percentual d
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e quem ouve rádio no carro. Foi justamente por este novo movimento social que surgiu o Projeto Radiophone, desenvolvido pela Agência Master, de Curitiba, a pedido da Aerp, que estimula a compra de celulares com chip de FM e o consumo de rádio nos aparelhos." (Página 2)
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"This article examines media freedom in Indonesia, an age where the media landscape is being remade by convergence. Media scholars are debating the implications of this trend for media freedom, with some believing it is opening new possibilities for a greater range of voices to be heard and others i
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dentifying new threats it poses. The Indonesian case, where media freedom is viewed as threatened, shows how technological convergence has led to commercial convergence. This article explores how convergence is both contributing to and undermining media freedom in Indonesia. It will do so through an in-depth analysis of the current trends in the Indonesian media industry." (Abstract)
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"Thinking through Digital Media" speculates on animation, documentary, experimental, interactive, and narrative media that probe human-machine performances, virtual migrations, global warming, structural inequality, and critical cartographies across Brazil, Canada, China, India, Indonesia, Israel/Pa
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lestine, Italy, Nigeria, Saudi Arabia, Singapore, South Africa, UAE, USA, and elsewhere." (Publisher description)
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"This study aims to examine journalistic convergence in China. Using qualitative data drawn from the case study of Shenzhen Press Group in Guangdong, South China, we argue that the media's response to the Chinese government's push for media convergence is simply a gesture of compliance. While media
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management do not consider convergence as a prime concern, rank-and-file editors and journalists respond to media convergence with non-cooperation or non-acceptance. The study concludes, on the basis of the specific contexts in which China's media convergence operates, that social context and, in particular, the relationship between media and state should be fully taken into consideration in studies of media convergence." (Abstract)
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"In line with the rapidly evolving digital media landscape, this second and fully revised edition of Understanding Media Economics moves beyond the convention of a sector-specific approach to analysis of media economics, and instead offers a framework focused on key themes and imperatives that, in t
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he twenty-first century, are central to a grasp of how economic forces impact on the operation of media industries. It explores a series of topics of relevance to the economics of media – such as innovation, digital multi-platform developments, economics of networks, the impact of two-way connectivity on market demand, risk-spreading strategies, copyright, corporate expansion, advertising – whose resonance frequently extends beyond individual sectors and across the industry as a whole. The general aim is to open up to non-specialists in economics the many fascinating economic traits and pressing industrial policy questions surrounding media industries and markets in the digital era." (Preface, page xi)
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