"In Africa, rural people rarely have access to mainstream communication systems and their exposure to them is highly limited by several issues. However, they tend to attach much significance to their indigenous communication systems, indicating that the systems are still relevant today and are, ther
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efore, worthy of being researched. This article examines the relationship between rural people and Indigenous African Communication Systems (IACS). It investigates the use of these modes of communication in the mobilization of rural people for development projects. Through a study of two rural communities in south-east Nigeria, the article demonstrates why rural Africans have continued to rely on IACS and contends that these communication systems are not being idealized as they are still meeting the information needs of many." (Abstract)
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"As academia, development experts and policy-makers have continued to search for the right mix of technology, methodology, easy-to-use and understandable scientific elements and infrastructure that would suit the nation’s peculiar circumstances towards meeting her developmental needs. This situati
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on, no doubt, calls for adaptation of social media’s unique opportunities and adjustment of its weaknesses to aptly blend with the forces of innovation and ability of cultural and behavioural changes. Concerted efforts are required of the Nigerian government and its agencies in awakening the consciousness of the citizenry to integrate social media culture into the mainstream of Nigerian culture so as to produce positive changes that are evidences of sustainability." (Abstract)
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"Este es un libro que abarca diferentes enfoques, modalidades y metodologías de extensión de ayer, de hoy, con visión de futuro. Hace revivir la teoría de difusión de innovaciones y el proceso de innovación-decisión. Además, hace mención a metodologías y medios tradicionales de extensión
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como visitas a finca, reuniones grupales, giras, días de campo, radio y televisión así como a las modernas tecnologías de la información y la comunicación (TICs). En la parte final del libro y en sus anexos, se da atención especial a la evaluación económica y social de sistemas de Extensión Rural, con énfasis especial en el Proyecto “Manejo Sostenible de Recursos Naturales”, que ejecuta el Ministerio de Agricultura y Ganadería del Paraguay con la Cooperación Técnica y Financiera de la República Federal de Alemania." (Presentación, página 13)
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"Media in Balochistan - the largest of Pakistan's four province in land mass - in general and provincial capital Quetta in particular has visibly expanded since 2000 in a trend that largely reflects the shifting media landscape in the rest of Pakistan. With the doors thrown open to private ownership
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of the airwaves, independent TV channels and FM radio stations have come to be a part of daily life for many. And with competition has come the rush for news, to be the first to break news. Even though one still has to see a critical mass of private, independent TV channels and radio stations, locally owned and voicing local concerns in languages of Balochistan - something needed and often stridently demanded - media has crept into the consciousness of the people, if not through independent news and analysis then through the sheer volume of its presence. In a province long engaged in a monologue with itself - cut off as it is from the rest of the country through huge distances, lack of infrastructure and the Pakistani state's Orwellian contr over news and information from Balochistan - the proliferation of media in recent years has fueled a hunger for information, a desire to have a say and be heard." (Page 7)
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"The book brings together a range of community peacebuilding experiences that apply open and distance learning. The emphasis on community requires distance educators to change focus. The book addresses how to help a community articulate its own purposes for learning and then support it in achieving
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them. The role of radio, video and audio recordings to carry stories to larger audiences is explored. By raising expectations and challenging assumptions, use of these media can be catalysts that accelerate other processes of change." (Publisher description)
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"Communication for Empowerment is an initiative which, in its global context, aims to enable average citizens including those from marginalised strata of society and those living in poverty to take informed decisions on their own lives, have access to channels that allow their voice to be heard and
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have access to public spaces of local dialogue and debate [...] Mozambique is one of five countries coming forward as interested in taking part in the pilot research process, testing the tool in three districts in Mozambique: Mandlakazi, Dondo and Monapo. In each of the districts, needs assessments focused on identifying the information and communication needs of vulnerable and marginalised communities. We report here on how their needs were or were not met with existing media approaches. From this we will be able to engage in dialogue with people from these three districts to determine how they plan to alter the media environment for the better." (Executive summary)
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"This Nationwide Media Audience Survey 2006 is the most comprehensive and representative media survey carried out in Papua New Guinea to date. Regular media surveys for commercial purposes have been carried out, concentrating on urban and peri-urban samples in the five most-developed major centres.
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Whilst their design is well suited to their objectives, the results are by no means representative of the population at large and the findings of this NMAS are obviously at considerable variance with such urban-centred surveys. This NMAS was designed to provide a more accurate ‘warts and all’ model of media reception, perceptions and attitudes across the nation. The sampling system catered for the majority rural population and less-developed provinces and districts. This NMAS clearly reveals the patterns of media gradients and the extent to which the majority rural populations are disadvantaged in receiving mass-media communications (and in interacting with the media)." (Executive summary, page 9)
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"Indigenous knowledge and local initiatives are usually documented and disseminated by outsiders, who make their own interpretations in the process. Participatory Video (PV) provides an opportunity for rural people to document their own knowledge and experiences and to express their wants and hopes
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from their own perspectives. The process of PV The process of PV is, in essence, extremely simple, and the equipment required is increasingly widely available and affordable. This is the way the process works: The rural people rapidly learn how to use video equipment through games and exercises facilitated by outsiders; The facilitators help local groups to identify and analyze important issues in their community and to plan how to show this on video; The video messages are directed and filmed by the local groups; The footage is shown to the wider community at daily screenings, setting in motion a dynamic exchange of ideas and perceptions." (Page 1)
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"The specific objectives of the study were to: find out the source, means and condition of information; obtain some information on the condition of education; find out condition and practices related to caste and ethnicity; obtain some information on people's belief in tradition and superstition; ob
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tain information on economic aspects of household; find out pattern of use of technology in everyday life; obtain information on community activities and affair; find out the existing situation, attitude and practice in relation to gender; obtain information on situation of health; and find out the mode of people's participation in politics. [...] All data on the basis of which analyses have been made are primary which have been obtained from the field. The people inhabiting the areas that are covered by Radio Palung constituted the sole source of data required to meet the research objectives laid above. The villages covered were Palung, Daman, Chitlang and Bajrabarahi from Makawanpur district. In this research, population of active age and households in the above mentioned four villages constitutes the universe. Five hundred households, which is approximately 20% of the total households, were taken as samples. From each household, one person was chosen as respondents and interviewed. It is to be noted that only the owner of households were chosen as samples, and domestic servants, hired laborers, married daughters and people living in rent were excluded." (Introduction, page 2-3, method of study, page 6)
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"This book has been written as a tool for people involved or interested in communication and natural resource management who seek a better understanding of how different theories and strategic change principles relate to actual practise. It is not, however, a book of theory nor is it an argument for
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one approach over another. Instead, it relates a variety of theories and change principles in simplified, almost schematic form, to a series of real initiatives in the field through interactive «experiences». It asks that the reader become a participant in a process that requires reading and analysing each initiative using different theoretical lenses. Each «experience» is organised around a theme, a learning objective, a description of an actual natural resource management and communication initiative, and one or two theoretical lenses through which to analyse the initiative. As you work through each «experience», you will be asked questions about the theory and change principles and how they relate to the initiative. The idea is not to «discover» the right approach but rather to create an interactive space that enables you to reflect on what might work in your own context and also on how different contexts may require different approaches, principles and theoretical frameworks." (Introduction)
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