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1
Key Guidance
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Topics
Book Marketing, Branding & Promotion
6
Book Publishing
6
Libraries
3
Marketing & Branding
3
Reading, Reading Habits, Reading Skills
2
Book Publishing Houses
2
Book Trade & Distribution
2
Bookshops & Bookshop Management
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Textbooks, Textbook Development, Publishing & Research
2
Transnational Book Trade, International Book Trade
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Copyright Law
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Printing Industries
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Budgeting, Cost Calculation, Financial Planning
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Books
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Printing, Print Production, Print Technologies
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How to Market Books
Key Guidance
London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b
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Lectores, editores y cultura impresa en Colombia, siglos XVI-XXI
Bogotá: Editorial Utadeo;Centro Regional para el Fomento del Libro en América Latina y el Caribe (CERLALC) (2018), 496 pp.
"Las contribuciones reunidas en este volumen buscan dar un paso en el esfuerzo por exami-nar las condiciones y problemas que han rodeado y rodean la producción, circulación y usos del libro en un país poco conocedor de su historia libresca y editorial. Los textos reconstruyen diversos momentos en
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A Practical Guide to Bookselling
Key Guidance
Oxford; Wageningen: International Network for the Availability of Scientific Publications (INASP);Technical Centre for Agricultural and Rural Cooperation (CTA) (2005), 108 pp.
"Although the retail book trade in Africa face problems and obstacles of equal magnitude as their publishing colleagues, bookselling in Africa has perhaps received less attention and support than the more “glamorous” area of publishing, but as is rightly pointed out in the foreword of this guide
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Book Marketing and Promotion: A Handbook of Good Practice
Key Guidance
Oxford: International Network for the Availability of Scientific Publications (INASP) (2001), xv, 366 pp.
"This book fills a gap in book marketing literature, as it focuses on marketing books in developing countries. It is, indeed, "a handbook on good practice". How much should you spend for your marketing budget? How to write effective copy? How much time does it take before the first book reviews appe
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Publishing and Book Development in Sub-Saharan Africa: An Annotated Bibliography
London: Hans Zell Publishers (1996), x, 409 pp.
"Contains over 2,200 entries covering books, serials, reference sources, reports, papers in edited collections, book-sector studies and similar documents, and periodical articles drawn from literature published in over 360 journals and magazines. Most entries have a short annotation. Supplementary v
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Imprint: Bookselling
Elgin, Illin.: David C. Cook Foundation (1995), 39 pp.
Successful Bookselling: A Management Training Course
London; Paris: Book House Training Centre;UNESCO (1993), ix, 197 pp.
Book Promotion, Sales and Distribution: A Management Training Course
London; Paris: Book House Training Centre;UNESCO (1991), x, 166 pp.
A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and charts that can be photocopied or made into OHP slides.
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Textbook Production in Developing Countries: Some Problems of Preparation, Production and Distribution
Paris: UNESCO (1982), 66 pp.
"One of a series of background materials prepared for the World Congress on Books held in London in 1982. Deals with the various stages of textbook publishing, which is the mainstay of the book industry in most less developed countries. Discusses the difficulties faced by both government and private
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Publishing in Africa in the Seventies: Proceedings of an International Conference on Publishing and Book Development Held at the University of Ife, Ife-Ife, Nigeria, 16-20 December, 1973
Ile-Ife: University of Ife Press (1975), 377 pp.
"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d
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