"Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides th
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e theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout, linking concepts to structured activities in a step by step way, the book is also now accompanied by a striking new visual design and further case studies, offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences, in media and cultural studies, anthropology, education, nursing, travel and tourism, and others." (Publisher description)
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"La tiranía del rating se ha convertido en los últimos años en una expresión muy utilizada por diferentes actores de la industria de los medios de comunicación, que desconfían de la forma en la que las métricas miden el comportamiento de las audiencias. Los compradores, los periodistas, los a
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ctores y los productores ven cada vez más en estas mediciones una moneda de cambio que privilegia la cantidad sobre la calidad. Sin embargo, la investigación comercial de audiencias, y la manera en la que es implementada, ajustada, cuestionada, tolerada o acatada por las industrias mediáticas y publicitarias contemporáneas, es un tema que no ha sido estudiado con suficiente atención. Conscientes de la relevancia y de la urgencia de estos temas, los autores de Contando colombianos cuestionan el funcionamiento de las distintas métricas comerciales; analizan los referentes históricos y conceptuales que motivaron el diseño de estos sistemas de clasificación; indagan acerca de sus consecuencias biopolíticas, filosóficas, sociales y culturales; y plantean modos y soluciones que permitan humanizar y relativizar la influencia, el impacto y el poder de las métricas comerciales. A través del estudio de un amplio rango de medios de comunicación, como el cine, la radio, el internet, la publicidad, la prensa y la televisión, y mediante estudios que abarcan toda América Latina y que se extienden a países como los Estados Unidos, España y China, este libro demuestra que la medición de audiencias no se limita a aspectos económicos y comerciales, sino que incide y define los modos en lo que el ser humano es pensado, gobernado, entendido, estudiado y, en última instancia, valorado y contado." (Sinopsis)
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"This book discusses how digital inequalities today may lead to other types of inequalities in the Global South. Contributions to this collection move past discussing an access problem - a binary division between 'haves and have-nots' - to analyse complex inequalities in the internet use, benefits,
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and opportunities of people in the Global South region. Using specific case studies, this book underlines how communities in the Global South are now attempting to participate in the information age despite high costs, a lack of infrastructure, and more barriers to entry. Contributions discuss the recent changes in the Global South. These changes include greater technological availability, the spread of digital literacy programs and computer courses, and the overall growth in engagement of people from different backgrounds, ethnicities, and languages in digital environments." (Publisher description)
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"The bulk of this report is based on data collected by a survey of more than 80,000 people in 40 markets and reflects media usage in January/February just before the coronavirus hit many of these countries. But the key trends that we document here, including changes in how people access news, low tr
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ust, and rising concern about misinformation have been a backdrop against which journalists, editors, politicians, and public health officials have been battling to reach ordinary people with key messages over the last few months. We know that this crisis has substantially increased the amount and frequency of news consumption as well as influenced attitudes to the news media, at least temporarily. We’ve captured this in a second set of polling data collected in April when the crisis was at its peak in some countries. This has helped us to see the impact of the crisis in terms of sources of news and also reminded us of the critical role that the news media play at times of national crisis, including documenting that people who rely on news media are better informed about the virus than those who do not. While many media companies have been enjoying record audience figures, news fatigue is also setting in, and the short-term and long-term economic impact of the crisis is likely to be profound – advertising budgets are slashed and a recession looms, threatening news media, some of whom are struggling with adapting to a changing world. Against this background, this year’s report also focuses on the shift towards paying for online news in many countries across the world, with detailed analysis of progress in three countries (the UK, USA, and Norway). This year, our report carries important data about the extent to which people value and trust local news, perhaps the sector most vulnerable to the economic shocks that will inevitably follow the health crisis itself. And we also explore the way people access news about climate change as well as attitudes to media coverage for the first time." (Foreword)
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"La primera parte, justo después de esta introducción, aborda las necesidades más habituales de los medios de comunicación a la hora de hacer los análisis de redes. Muchas veces resulta difícil saber por dónde empezar a analizar la actividad en las redes sociales. La primera parte del manual
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te ayudará a encontrar rápidamente las respuestas que necesitas sin tener que buscar por todo el documento. En la segunda parte, nos fijaremos en algunos de los aspectos básicos del análisis de redes. Veremos lo que significan las diferentes métricas de las redes sociales y cuáles son las más importantes. La tercera parte explica brevemente los recursos que necesitamos para analizar eficazmente nuestra comunicación por internet. La cuarta parte es la más importante de este manual. En esta sección, nos centramos en Facebook, Twitter, YouTube y WhatsApp, y te explicamos cómo utilizar herramientas de análisis gratuitas para obtener mayor información sobre tu comunicación y tu audiencia. En esta guía no abordamos Instagram porque cuando la elaboramos había muy pocos socios de la DW Akademie en África activos en la plataforma. La quinta parte es una introducción a cómo elaborar informes y cuál es la mejor manera de presentar los análisis a jefes o publicistas. La sexta parte sirve de orientación para facilitadores que quieran utilizar este manual en talleres o cursos. Y, por último, la séptima parte contiene un glosario exhaustivo que explica los términos técnicos más importantes en el campo del análisis de redes sociales." (Introducción, página 4)
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"The Afrobarometer survey conducted in late 2019 shows that although radio and television remain the most dominant news sources, daily news consumption via social media (by 22% of Ghanaians) and the Internet (19%) is steadily increasing. Social media is less trusted as a source of information – on
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ly 39% of Ghanaians say they trust it “somewhat” or “a lot” – than private and public media (55% each) and government sources (54%). Close to eight in 10 Ghanaians (78%) say politicians and political parties spread information that they know is false. But smaller majorities also blame government officials, journalists, social media users, and activists and interest groups. Although an overwhelming majority (92%) of Ghanaians who have heard of social media think social media usage makes people more aware of current happenings, almost as many (86%) say it makes people more likely to believe fake news. One-third (32%) of Ghanaians support government regulation of access to the Internet and social media, but close to half (48%) prefer unrestricted access. Large majorities of Ghanaians “agree” or “strongly agree” that the government should be able to limit or prohibit the sharing of false news (77%), hate speech (69%), and news and opinions that criticize or insult the president (57%). Close to half (48%) also say the government should be able to limit the spread of information it disapproves of." (Key findings, page 2)
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"Asociada en sus comienzos a un movimiento libertario horizontal y cooperativo, la Red de redes está siendo cooptada por las grandes corporaciones del capitalismo global y convirtiéndose en un peligroso dispositivo de vigilancia ciudadana. Un proceso que la disrupción provocada por la pandemia de
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l coronavirus ha acelerado bruscamente. A través del análisis de destacados intelectuales, apoyado en un amplio despliegue de mapas, gráficos, infografías y cronologías, 'El Atlas de la revolución digital' constituye un aporte a la comprensión de las vertiginosas mutaciones que están cambiando el mundo tal como lo conocíamos. Una herramienta para reflexionar sobre los alcances de la revolución digital y recuperar el control sobre las tecnologías que se están apoderando de nuestras vidas." (Cubierta del libro)
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"Ocho de cada diez personas en Lima tienen por lo menos una cuenta en una red social." (Página 1)
"Africa Check, the continent’s first independent fact-Checking organisation of which I was chief editor until July 2019, has itself expanded exponentially. The organisation –a non-profit mainly funded by large foundations– launched in 2012 in South Africa with a junior researcher and part-time
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editor. Africa Check then opened a second office on the continent in Dakar, Senegal, in October 2015. Here the team runs a French-language version of the website to serve West African audiences. The English-language team branched out to Lagos, Nigeria, in November 2016 with Nairobi in Kenya following in January 2017 [...] Here’s what I learned about the contribution of social media to Africa Check’s website traffic: The data shows that in each year there were a few “blockbuster” articles after which engagement tailed off. Engagement on social media site Facebook comprised the overwhelming majority of likes and shares of Africa Check content with Twitter trailing far behind; Facebook has become less and less important in driving traffic to Africa Check’s website, as has been the case for major brands and publishers all over the world. For all but one article in the top ten lists of 2015 and 2016, most views came from Facebook; it dropped to two in 2017 and three in 2018; In most cases where Twitter was the biggest source of traffic, the average time users spent on the page was higher than the time it should theoretically take to read the piece; Content engagement showed a major jump from 2015 to 2016, reflecting the rapid growth of Africa Check in that year. However, it has since decreased year on year, likely on the back of Facebook’s decline in importance as a traffic driver ..." (Publisher description)
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"Esta obra colectiva de 25 capítulos cuenta con la visión de más de 60 expertos de la comunicación digital de cinco países y está avalada por grupos de investigación de universidades de primer nivel, así como de resultados de proyectos de investigación europeos e iberoamericanos. Asistimos
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a un replanteamiento de las bases del periodismo, de la gestión y transmisión de la información, de los formatos y géneros con los cuales se puede contar, incluso de cómo se hacen las noticias o de quiénes las cuentan; a la vez de explorar los fenómenos más actuales de la comunicación como la posverdad, las fake news, el storytelling, los influencers, la gamificación, el machine-learning y el big data, entre otros." (Cubierta del libro)
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"How is society being reshaped by the continued diffusion and increasing centrality of the Internet in everyday life and work? Society and the Internet provides key readings for students, scholars, and anyone with a serious interest in understanding the interactions of the Internet and society. Spaw
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ned from a series of lectures at the University of Oxford, this multidisciplinary set of theoretically and empirically anchored chapters address the big questions about perhaps the most significant technological transformation of the 21st century. The authors employ a diversity of data, methods, and approaches to address these questions in creative ways. Internet research needs to keep learning from the past, ground itself in a diversity of disciplinary perspectives, and continue to look to the future. In doing so, Internet Studies can address core questions about equality, voice, knowledge, participation, and power; and provide a better understanding of what the ever-changing configurations of technology and society mean not only for everyday life, but also for major developments in the politics, economic, and cultural development of societies across the world. Understanding the role of the Internet in society is critical to addressing the major issues of policy and practice, from the nature of democracy and freedom of expression to how we learn, work and play in everyday life." (Publisher description)
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"The deepening of democracy in developing regions requires that individuals support their political systems not only through democratic behaviours but also through the continual strengthening of democratic attitudes. Traditional news media have long held a favoured position when it comes to understa
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nding democracy. Now social media has emerged as a new and exciting communication technology. This project explores social media use and the unique way in which media affect Latin Americans’ attitudes. Empirical analysis of survey data from eight Latin American states supports social media as a ‘public sphere’ where participants hold attitudes that are more democratic, separable from traditional media as well as general Internet use." (Abstract)
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"Johanna Rieß untersucht, wie sich Nutzer_innen aus drei verschiedenen Internetcafés in Nairobi/Kenia das Internet aneignen und welche Einsichten sich über dieses Medium ergeben. Erzählt wird außerdem eine ausführliche Digitalisierungsgeschichte Kenias. Dabei zeigt sich, dass gängige Annahmen
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bezüglich einer digitalen Kluft zwischen Ländern des globalen Nordens und des globalen Südens längst nicht mehr zutreffen." (Verlagsbeschreibung)
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"This report is the seventh in an annual series of publications showcasing the latest developments, trends and research in social media usage across the Middle East and North Africa (MENA). Using a wide variety of academic, industry and media sources, this White Paper features key insights from soci
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al media's development over the previous year. Notable trends from the past year include the continued popularity of Facebook and Facebook-owned products, especially with Arab Youth, as well as increasing challenges to online freedom of expression in many parts of the region. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. Meanwhile, the rise of social media influencers has met with some pushback; from regulation in UAE, to more tragic and threatening responses in Iraq. This report explores these developments, as well as emerging questions about the rise of fake news on social media, and the role that social networks are playing in Yemen's civil war." (Publisher description)
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"The development of the national environment of the Internet in Brazil is strong and positive, and in line with international standards when considering the regulatory framework. However, there are enforcement problems in some areas and significant shortcomings in access and connectivity for citizen
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s. Although there has been an increase in access to the Internet for Brazilians, there are still inequalities in the conditions for use and appropriation of ICTs, which can be pointed out as one of the most critical national issues for Internet development." (Executive summary, page 17)
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"Social media has, in a few years, turned the political landscape in Ethiopia on its head not only as a means of mobilising people, but also as a means of spreading rumours, hate speech and disinformation [...] What ultimately is happening is that digital media has made a more invasive, ultimately p
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ersonalised form of marketing possible, which is changing political and commercial communication as a whole and with it the media landscape [...] A number of core problem areas for social media emanate out of the digital technology shift and the emergence of social media that stakeholders need to deal with now and in the future. Among them are: Broadening access to the internet; Regulation: publishing responsibility, freedom of speech and democracy; Consumer protection: data privacy, disclosure of platform data handling and advertising; Copyright of inventions and content; Overall media finance when advertising revenues are migrating to primarily Facebook and Google (incl Youtube); Media literacy in the light of hate speech, disinformation and a completely new range of disruptive, conniving marketing that with it carries both great opportunities and massive losses." (Introduction)
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