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Standardization of AI Ethics: Stakeholders, Values and Profit

Nicholas Kluge Corrêa, Julia Maria Mönig (eds.)

Bielefeld: transcript Verlag (2026), 161 pp.

"[...] what a certification could look like is only one of the questions that should be asked when discussing ethical certification of AI. Furthermore, how all potentially concerned parties (stakeholders) can be included, which values might be affected, and what this means for those actors who (righ ... tfully) need and want to profit from AI applications were central questions that the philosophy team of the KI. NRW-flagship project „Zertifizierte KI“ (Certified AI) investigated. Further key questions raised in the contributions and throughout the project period include: Can ethics be standardized? Who audits the auditors? How can auditing institutions be aligned with actual societal concerns? What can an assessment look like for a specific area (e.g., human resources)? How are law and ethics intertwined? Which contribution can philosophy provide, now that there is a European regulation on Artificial Intelligence (e.g., in the discussion whether robots in elderly care should be considered as deceptive technology under the AI Act)? Finally, what role do standardization bodies play in ensuring trustworthy AI? Answers to these questions are presented in this book, as well as in the project’s central outcomes: the 'Catalogue of General Ethical Requirements for AI Certification' and the 'Catalogue of Field-Specific Requirements for AI Certification'. The 'Catalogue of General Ethical Requirements for AI Certification' provides a structured framework for trustworthy AI development, identifying overarching ethical requirements for AI certification and outlining six ethical values: fairness, privacy, robustness, sustainability, transparency, and truthfulness. For each value, the project team researched existing tools, metrics, and approaches to help developers, programmers, and other practitioners build trustworthy AI systems. The 'Catalogue of Field-Specific Requirements for AI Certification' offers a list of requirements, an ethical stakeholder analysis, and a discussion of potential value tensions for six exemplary fields: arts, biometric profiling, industry and critical infrastructure, law enforcement, medicine and care and social media, a list of requirements, an ethical stakeholder analyses and a discussion of potential value tensions. The volume at hand collects the contributions to the final conference of the sub-project philosophy of the KI.NRW-Flagship-Projekt “Zertifizierte KI”. (Introduction, pages 11-12) more

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The AI Policy Playbook: Navigating AI Policy Development through an African and Asian Lens

Aubra Anthony, Deshni Govender, Nadine Dammaschk, Golo Rademacher, Kim Willet, Gustavo Fonseca Ribeiro, Sheila Kibughi

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) FAIR Forward; AI Policymaker Network (2025), 70 pp.

"The AI Policy Playbook offers a practical guide for governments in Africa and Asia to develop responsible and context-specific AI policies. Drawing from real-world policymaking experiences in seven countries, Ghana, Kenya, Rwanda, South Africa, Uganda, India, and Indonesia, the playbook shares less ... more

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Controversy Mapping: A Field Guide

Tommaso Venturini, Anders Kristian Munk

Cambridge, UK; Medford, MA: Polity Press (2022), xx, 334 pp.

"Controversy Mapping is the first book to introduce readers to the observation and representation of contested issues on digital media. Drawing on actor-network theory and digital methods, Venturini and Munk outline the conceptual underpinnings and the many tools and techniques of controversy mappin ... more

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Media Influence Matrix Mexico: Government, Politics and Regulation

Argelia Muñoz Larroa, Rodrigo Gómez, Juan Larrosa Fuentes

London; Montevideo: Media and Journalism Research Center (MJRC); Observacom (2022), 34 pp.

"Despite the positive impact of the constitutional reform of 2013 and other previous or related regulations, media policy in Mexico is still faced with numerous challenges. Many objectives of the 2013 reform, in fact, could not be achieved because of a series of secondary laws that have been adopted ... more

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Case Study: EthioCheck Lab. Developing Fact-Checking Strategies with Human Centered Design — Insights of an Approach in Ethiopia

Katrin Proschek, Julius Endert

Bonn: Deutsche Welle DW Akademie (2022), 42 pp.

"DW Akademie initiated a human-centered design (HCD) process as a starting point for a media development project in Ethiopia. The aim was to develop a better understanding and assess the current situation regarding misinformation and disinformation. The process with journalists and media experts fro ... more

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Humanitarian Relief and Development Organizations’ Stakeholder Targeting Communication on Social Media and Beyond

Chih-Hui Lai, Jiawei Sophia Fu

Voluntas, volume 32 (2021), pp. 120-135

"Nonprofit scholars have long considered stakeholder targeting communication (STC), an important mechanism of organizational accountability to meet stakeholders’ diverse interests and needs. However, research has yet to systematically examine the antecedents and outcomes of organizations’ STC to ... more

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Engaging Stakeholders to Co-Design Rigorous and Relevant Research and Evaluation

Oxford; London: Centre of Excellence for Development Impact and Learning (CEDIL) (2021), 14 pp.

"The framework for selecting appropriate methods of stakeholder engagement is presented here as five steps that can help people who are commissioning or conducting research or evaluations to orient themselves to their context, research purposes and, ultimately, options for stakeholder engagement. Th ... more

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Cognitive-Affective Mapping and Digital Peacebuilding

Evan A. Hoffman

Tokyo: Toda Peace Institute (2021), 15 pp.

"Ideologies play a fundamental role in the emergence, escalation and resolution of conflict by underpinning divergent narratives and worldviews. These ideologies are often developed and sustained through a combination of interrelated and deeply-held core beliefs, values and emotions which have been ... more

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DPPD Handbook: A Step-By-Step Guide for Development Practitioners to Apply the Data Powered Positive Deviance Method

Basma Albanna, Andreas Pawelke et al.

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 138 pp.

"Positive Deviance (PD) is based on the observation that in every community or organization, there are a few individuals who achieve significantly better outcomes than their peers, despite having similar challenges and resources. These individuals are referred to as positive deviants, and adopting t ... more

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Monitoring Dialogue: Experiences and Recommendations on Monitoring Dialogue Processes for Effectiveness and Impact

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 47 pp.

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A Framework for Assessing Success of National CCE Platforms

CDAC Network; Ground Truth Solutions (2020), 14 pp.

"This framework lays out the multiple elements needed to successfully build and assess the performance of a national Communications and Community Engagement (CCE) Platform. These Platforms enable a broad range of government and disaster response organisations to implement coordinated communication a ... more

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Public Diplomacy: Messung, Entstehung und Gestaltung von Landesimages

Diana Ingenhoff, Alexander Buhmann

Köln: Herbert von Halem Verlag (2019), 269 pp.

"Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, Entstehung und Gestaltung von Landesimages und geben Antworten auf die folgenden Leitfragen: Welche Aspekt ... more

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The Palgrave Handbook of Methods for Media Policy Research
Key Guides

Hilde Van den Bulck, Manuel Puppis, Karen Donders, Leo Van Audenhove (eds.)

Cham: Palgrave Macmillan (2019), xxvi, 681 pp.

"The Palgrave Handbook of Methods for Media Policy Research covers the craft that is and the methods used in media and communication policy research. It discusses the steps involved in conducting research, from deciding on a topic to writing a report and everything in between and, furthermore, deals ... more

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Participation Tools for the Pacific

Asian Development Bank (ADB) (2019), 56 pp.

"Engagement of key stakeholder groups in operations financed by the Asian Development Bank (ADB) promotes good governance, transparency, innovation, responsiveness, and development effectiveness. Effective engagement of stakeholder groups, including civil society, project beneficiaries, and project- ... more

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Collaborative, Participatory, and Empowerment Evaluation: Stakeholder Involvement Approaches

David M. Fetterman, Liliana Rodríguez-Campos, Ann P. Zukoski

New York; London: Guilford Press (2018), xii, 172 pp.

"From pioneering leaders in the field, this is the first book to provide a solid foundation for three major stakeholder involvement approaches: collaborative, participatory, and empowerment evaluation. Highlighting differences among the approaches, the authors focus on the role of the evaluator, who ... more

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Evaluation Practice for Collaborative Growth: A Guide to Program Evaluation with Stakeholders and Communities

Lori L. Bakken

New York: Oxford University Press (2018), xvi, 236 pp.

"Evaluation Practice for Collaborative Growth highlights the approaches, tools, and techniques that are most useful for evaluating educational and social service programs. This book walks the reader through a process of creating answerable evaluations questions, designing evaluation studies to answe ... more

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What if We All Governed the Internet? Advancing Multistakeholder Participation in Internet Governance

Anri van der Spuy

Paris: UNESCO (2017), 108 pp.

"The research in these pages covers the theory around multistakeholder participation in Internet governance through a review of relevant literature. It also analyses case studies from Kenya to Brazil, South Korea, and the Internet Governance Forum (IGF), which illustrate how multistakeholder approac ... more

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The Step-by-Step Guide to Evaluation: How to Become Savvy Evaluation Consumers

Kellogg Foundation (2017), ix, 251 pp.

"At the W.K. Kellogg Foundation, we believe that evaluation is an effective management tool to both inform strategy development and track the progress and impact of strategy implementation. We have long been committed to supporting our grantees’ ability to derive and share lessons learned from the ... more

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Power is Everywhere: How Stakeholder-Driven Media Build the Future of Watchdog News

Mark Lee Hunter, Luk N. Van Wassenhove, Maria Besiou

Stakeholder Media Project (2016), 161 pp.

"Social or not, we contend that there is substantially more room for commercial practices and enterprises in the independent news space than has generally been recognized. A primary goal of this book is to show journalists and entrepreneurs how they may occupy that space through stakeholder-driven m ... edia. First, in Chapters One and Two we will set out key components of business models. From that base we will distinguish stakeholder-driven media (SDM) from mainstream media (MSM), in particular where their value propositions are concerned. We will then explore current variations on these principles in SDM. At the end of the book we will return to this theme, through outlining SDM enterprises that may soon emerge. Our predictive track record is not perfect, but it’s not bad; in 2010 we predicted that media focused on fact-checking would become a growth sector, and in 2016 there are well over 100 of them around the world. Replace: Fact-checking played a key role in the 2016 U.S. election, too. We also believe that stakeholder-driven media are changing the strategies by which “impact” is achieved in journalism; this is the subject of Chapter Three. The landmark research of David L. Protess and his colleagues showed that investigative journalism achieves reforms most often through a sustained effort involving a coalition of social and institutional forces, and rarely from a single “mobilizing” article or series in any media. Put another way, the broader story – how events play out over time – trumps the scoop; the last word beats the first word. That finding directly inspired our own research into how SDM achieve reform, and sensitized us to why MSM may not always be the ideal vehicle for journalism that seeks to change the world: In practice, MSM rarely stick around for the broader story. Likewise, non-profit investigative journalism centers – who, as we noted, typically rely on MSM to publish their stories – rarely follow their blockbuster stories across the years required to achieve reform or relief for victims. This is considered advocacy, not objective or even credible reporting. In contrast, stakeholder-driven media consider advocacy part of their mission. They exist, precisely, to defend the interests of a community of practice or interest, to help carry through its agenda. That may not make them credible to MSM, but it certainly makes them credible to their users. SDM do not go on to the next story and forget the preceding one. They pursue a story so long as it matters to their stakeholders – their community. They are thus capable of achieving results over time that MSM rarely attain. For that reason, serious journalists are well advised to see how they may collaborate with SDM as well as MSM. Because of stakeholder-driven media, the notion that the attention of MSM is required to set reform agendas is no longer as true as it was when sociologist Michael Lipsky famously described how activists use news media to dramatize their demonstrations and embarrass authorities into action.3 We have studied numerous cases in which SDM, not MSM, determined the outcome. We have seen that the MSM have lost a surprising share of their previous agenda-setting influence, and SDM have gained it. We will show you how, and we will show you how you can capture and wield that influence yourself. We hope you will do it for the benefit of your own community, as well as the rest of the world." (Page 9-10) more

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The Practice and Craft of Multistakeholder Governance: The Case of Global Internet Policymaking

Stefaan Verhulst

London: Global Partners Digital (2016), 15 pp.

"Given the distributed and open nature of the Internet, it is reasonable to assume that a distributed and open approach to governance may prove most effective. The multistakeholder efforts examined in this paper have sought to respond to this reality by creating institutions and processes that aim t ... more

The Palgrave Handbook of Methods for Media Policy Research Key Guides

The Palgrave Handbook of Methods for Media Policy Research
Key Guides