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Merchandising & Social Merchandising

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Deep Insights

1

Topics

Advertising

1

Television Advertising

1

Celebrity Humanitarianism

1

Event Marketing & Communication

1

Educational Comics & Comics for Development

1

Theologies of Communication

1

Film Distribution

1

Film Financing

1

Film Marketing

1

Communication Strategies

1

Nonprofit Public Relations: Design & Implementation

1

Social Marketing

1

Participatory Communication

1

Storytelling

1

Theatre for Development

1

Entertainment Education, Edutainment

1

Edutainment Campaigns: Concepts & Strategies

1

Edutainment Campaigns: Experiences

1

Edutainment Health Programmes

1

Edutainment Radio Programmes

1

Edutainment Television Programmes

1

Online Public Relations

1

Streaming Media

1

Media Marketing, Branding & Promotion

1

Soap Operas & Telenovelas

1

Health Campaigns: Experiences

1

Health Campaigns: Message Design

1

Organizational Communication, Institutional Communication

1

Presentation Skills & Techniques

1

Budgeting, Cost Calculation, Financial Planning

1

Human Resources Development, Personnel Management

1

Marketing & Branding

1

Direct Marketing

1

Organisational Development & Capacity Building

1

Quality Management

1

Creativity

1

Rede Globo (Television Network, Brazil)

1

Language

English

2

German

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Portuguese

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Textbooks

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Thematic Handbooks & Encyclopedias

1

Project Descriptions & Implementation Reports

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USA

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Brazil

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Ethiopia

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India

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Egypt

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Netherlands

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Authors & Publishers

Cody, Michael J.

1

Gabler

1

Gemeinschaftswerk der Evangelischen Publizistik (GEP)

1

Lawrence Erlbaum Associates

1

O'Hair, Tim

1

Ramos, Roberto

1

Rogers, Everett M.

1

Routledge

1

Sabido, Miguel

1

Singhal, Arvind

1

Ulin, Jeffrey

1

Vozes

1

Media focus

General, Focus on Several Media Types

2

Film, Video

1

Television

1

Publication Years

2020-2026

1

2000-2009

2

1980-1989

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Output Type

Book Trade Publications

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Google Scholar (46)

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The Business of Media Distribution: Monetizing Film and TV Content in the AI Era

Jeffrey Ulin, Tim O'Hair

New York; London: Routledge, 4th ed. (2026), xxiii, 418 pp.

"In this fourth edition of the industry staple, veteran media executives Jeffrey C. Ulin and Tim O’Hair provide an accessible and contemporary overview of business theory and practice across key global market segments—film, television, and online/streaming. With an insider’s perspective, this ... book explores how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. In this fourth edition, the new focus will be on the growth and diversification of streaming video—with its inherent issues and maturation—and how AI is poised to impact market segments. As with previous editions, the material is interwoven with perspectives from key industry executives at studios, networks, agencies, and streaming leaders. This book is an essential resource for creatives and professionals in the distribution business, providing a virtual apprenticeship to demystify the complicated media markets and to illuminate how digital technology has impacted the ecosystem." (Publisher description) more

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Entertainment-Education and Social Change: History, Research and Practice
Deep Insights

Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido (eds.)

Mahwah, NJ: Lawrence Erlbaum Associates (2004), xxii, 458 pp.

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Öffentlichkeitsarbeit für Nonprofit-Organisationen

Gemeinschaftswerk der Evangelischen Publizistik (GEP) (ed.)

Wiesbaden: Gabler (2004), xii, 1233 pp.

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Gra-finos na Globo: Cultura e merchandising nas novelas

Roberto Ramos

Petrópolis: Vozes, 2nd ed. (1987), 128 pp.

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