"This work aims to extend the UNESCO Model Curricula for Journalism Education to include new syllabi covering emerging or particularly relevant themes in journalism education globally. As such, it builds on the model curricula – as well as the supplementary UNESCO publication titled A Compendium o
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f New Syllabi – to effectively respond to new issues facing journalism professionals and teachers. This publication is especially opportune in its response to a key development challenge of the next 15 years. With the Millennium Development Goals (MDGs) coming to an end, and being replaced with what will be called the ‘Sustainable Development Goals’ (SDGs), a long-term pedagogical strategy is called for which can respond to the correlation between a free, independent and pluralistic media system and the overall process of sustainable development. Against this background, all the syllabi in this particular publication are underpinned by the theme of human development, and indicate UNESCO’s unique normative role in promoting good practices and agenda-setting with regard to journalism education worldwide. In this regard, the publication helps to extend our theoretical understanding of journalism as a responsive, dynamic and evolving practice. It is thus a significant step beyond the model curricula originally published in 2007." (Foreword)
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"Um primeiro olhar sobre os resultados da pesquisa demonstra claramente o ainda pequeno interesse da imprensa a respeito do tema. A cobertura do financiamento de atividades produtivas sustentáveis na Amazônia é escassa, irregular e sazonal. Os 46 jornais analisados na presente pesquisa publicaram
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, ao longo do ano, 179 matérias, o que significa uma matéria publicada a cada três meses por jornal. Vale destacar que em pesquisa semelhante realizada pela ANDI a respeito da cobertura da imprensa sobre desmatamento da Amazônia, a média mensal de matérias publicadas foi de seis matérias por veículo. Além disso, a cobertura é feita de forma mais contundente pelos jornais considerados de alcance mais abrangente. Na prática, a média anual de matérias veiculadas em cada jornal de circulação nacional foi de 11,2 – pouco menos de uma matéria por mês. Entre os regionais, essa média foi de 2,8 matérias – cerca de uma matéria a cada quatro meses." (Página 5)
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"Using elements of framing and grounded theory, a qualitative interpretive case study analysis of environment and sustainability related articles from a leading English language fortnightly magazine in India reveals that highly emotive frames are being used in media construction of the environment a
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nd sustainability discourse in India. While the research findings suggest that stock themes from the international framing repertoire are in use, they also indicate that distinctive new frames are being employed that could assist in instigating social change and refashioning public attitudes." (Abstract)
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"Sustainable development meets the needs of the present without compromising the ability of future generations to meet their own needs. In contrast to the more economically and politically oriented approach in traditional views on sustainable development, the central idea in alternative, more partic
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ipatory and culturally oriented versions is that there is no universal development model which leads to sustainability at all levels of society and the world. Communication for sustainable social change advocates for an integral, multidimensional and dialectic process that can differ from society to society, community to community, and context to context. This book presents a number of fascinating case studies on the Asian and African perspectives, which asserts the latest challenges in both theoretical and applied areas." (Publisher description)
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"FAO and the Italian Ministry of Environment and Territory have agreed to a joint initiative named Communication for Sustainable Development Initiative (CSDI) to strengthen national efforts in the applications of ComDev approaches and strategies to sustainable development policies and programmes, as
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well as to food security and rural livelihoods. Special attention is given to the application of ComDev activities and initiatives to climate change adaptation in the agriculture, forestry and fisheries sectors and in sustainable natural resources management. Within this framework, CSDI fielded two missions in Bangladesh to support FAO Livelihood Adaptation to Climate Change (LACC) project, which is currently in its second phase. Particularly, two consultants in Communication and in ICT for Development and Environment visited LACC stakeholders at both national and local levels. This was done to systematize lessons learned on the role of communication within project activities as well as to design a proposal for an ad hoc ComDev and ICT component for the next phase of the Project." (Introduction, page 1)
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"Nachhaltigkeit hat Hochkonjunktur – und doch ist das dahinter stehende Konzept längst nicht allen bekannt. In diesem Zusammenhang ist es von Interesse, wie (ausgewählte) Medien das Nachhaltigkeitsleitbild kommunizieren, zur Aufklärung beitragen und Verhaltensänderungen von Konsumenten unterst
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ützen. Zur Analyse des Ist-Zustands medialer Nachhaltigkeitskommunikation in Deutschland führte Caroline Glathe eine qualitative Untersuchung durch. Sie wertete 34 Fernsehsendungen aus dem Jahr 2009 und 18 Weblogs aus, um die gegenwärtig angewandten Methoden und Formen der Vermittlung aufzudecken." (Verlagsbeschreibung)
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"This CD-ROM deals with sustainability communications and is meant as a tool for teachers and students in higher education, particularly in the fields of marketing, advertising and communication, but also in other disciplines such as corporate communication or management sciences. The contents of th
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e CD-ROM can be adapted and applied to different objectives and numerous types of professional training courses in universities and other institutions of higher education, from first degrees to specialized masters. The contents of the CD-ROM are organized into four modules which summarize a body of theoretical and methodological information, illustrated by a large number of case studies: - The first module takes stock of the main ethical and practical aspects of sustainability, with a particular emphasis on communication. - The second module addresses the main social and economic issues against whose background sustainability communications take place: efforts to codify corporate social responsibility and their effects on communication practices; attitudes to responsible consumption as opposed to actual behaviour, and the effects of these on sustainability markets; and the challenges and opportunities of sustainability communication for companies (business case) and public institutions. - The third module summarizes the practices involved in sustainability communication: green marketing, corporate communication, social and responsible marketing, civic participation and awareness campaigns. It also deals with the risks involved and shows how transparency and strategic planning are essential prerequisites for communication. It concludes with the methodologies employed by actors and professionals to communicate whilst managing risk. - The fourth module, lastly, presents a series of five exercises dealing with sustainability communications in theory and practice: an investigation into the consistency between a company’s communication strategy and its actions, a comparative campaign analysis, a corporate image study, the identification of advertising performance indicators, and the preparation of a communication strategy. The modules employ a variety of educational resources to enable users to tailor the CD-ROM to their own needs: case studies, documentary resources, links to websites, and bibliography. These resources can be found in the “Case studies” and “Resources” sections of the CD-ROM. Direct links to selected case studies and resources are provided in each module." (Page 3)
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"[...] communication is rarely integrated in development cooperation programs as a strategic tool. For this reason an Interest Group on Strategic Communication for Sustainable Development was established. The group, with GTZ Rioplus in the lead, comprises members of GTZ, other German development coo
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peration agencies, and IUCN-CEC. This paper presents the final results of the Interest Group’s work and will be presented at the World Congress on Communication for Sustainable Development (WCCD), organized by the World Bank and FAO in 2006. [...] The manual is envisioned as a tool for policymakers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and fi nancial resources are allocated to this end. Strategic communication, in the context of this paper, is understood as a dynamic process, integrated in a large-scale initiative that comprises multi-disciplinary and social marketing, non-formal education and public participation, thrives on acting people, aims at the innovative and sustainable change of practices, behaviors and lifestyles, guides communication processes and media interventions within and among social groups, and is a pre-requisite and a tool for change at the same time." (Foreword)
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"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N
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RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented.
Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change.
In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface)
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"This guide profiles public campaigns from around the world that have already proved their positive impact on the public, including communications on energy savings, water and air pollution, waste management, and natural resources' shortage. The guide is a first step towards the development of an in
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ternational network of public and private communicators working on sustainability campaigns." (Publisher description)
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