"Advances in health care have made extraordinary changes in the life expectancy and level of vitality of the average American. Still, according to the U. S. Surgeon General, a full one-half of all premature deaths are due to lifestyle and, therefore, preventable. This important collection presents a
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comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programs on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease, and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement, and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe." (Publisher description)
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"Do negative news reports on Third World countries have an adverse effect on the business climate, diverting transnational corporation investment away from those countries? In an exploratory study Nair has investigated the question, using data collected through library research and interviews with 3
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0 media and corporate executives in the U.S. Appendixes list some of the data." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 313)
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"A part of UNESCO's efforts within the framework of the International Year of the Child, this small book is both an explanation of standard book publishing procedures intended for the uninitiated in the Third World and, more instructively and interestingly to the initiated, discussions by Third Worl
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d citizens who work with children's books as to the state of the children's book publishing industry in their countries. Trade and educational books are considered. In conclusion is a bibliography of the works mentioned." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1090)
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"Utilise des entretiens avec le public, les éditeurs locaux et les distributeurs de livres afin de trouver des moyens d'améliorer le développement de la lecture en Afrique, d'une part, et une distribution plus efficace de matériel de lecture approprié, d'autre part. L'accent est mis sur le Tcha
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d et le Sénégal." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 379)
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