"Bourgault investigates three principal influences: the pre-colonial legacy of the oral tradition, the presence of an alienated managerial class, and the domination of African nations by systems based on political patronage. The first two chapters provide the theoretical framework. Subsequent chapte
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rs look at the management of the electronic media, radio and television broadcasting in content and practice, the history of print media, and the discourse style found in the press. This work provides a wealth of historical information on media systems, particularly those of the former anglophone and francophone countries, together with recent developments in satellite communication, small-systems technology, and the current move toward decentralization and privatization. Bourgault also considers the political shifts affecting Africa in the 1990s and offers a radical blueprint for more responsive and informative media in the sub-Saharan area." (Publisher description)
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"This volume explores the strengths, weaknesses, and complex nature of participation in diverse settings through a collection of 20 essays that focus on the concept of participation in development and raise questions relating to power, control, empowerment, awareness-raising, and self-reliance. The
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editors assert that participation must be dialogic and transactional, and that development communicators have a role in facilitating the spread of new philosophies, concepts, and models, which facilitate participation at all stages of the development process. This volume is divided into sections on theories, methodologies, 'participatory decision-making and action' and 'participatory message making', and includes case studies." (Communication Initiative website Nov. 2007)
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"Based on literature research and personal experiences gained in Africa, this book pays attention to the cultural and educational aspects of communication for development in developing countries. The book addresses the many pitfalls of communication and the factors that have an influence on the effe
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ctiveness of communication. The first part of the book provides an overview of the changes of development strategies in the last few decades and describes the practice of communication for development in the field. The second part of the book discusses the intricate link between communication and culture and the way it influences the practice of interpersonal and mediated communication. Part three deals with media and their educational potential. The fourth part of the book pays attention to the steps involved in the planning and implementation/production of communication events, programs, and materials. The fourth part of the book pays special attention to the importance of pre-testing, monitoring, and evaluation in this process. A 25-item dictionary of concepts and a bibliography containing about 200 items are attached." (ERIC)
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"Transfer of technology it seems can also be a vehicle for the transfer of ideology. Therefore the recent interest of Australia in appropriate communication technology in order to produce adequate endogenous messages so as to redress imbalances in flow of information and cultural materials. One of t
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he most important findings of the Australian study is therefore the experience that technological progress, understood as modernization particularly in the communication field, is not per se and necessarily a beneficial process. This is also confirmed by the results of the Indonesian study which laid more emphasis on the relationship between communication, social change and development. The Indonesian study has also concentrated more on the socio-cultural impact of the domestic satellite communication project in two cities and five provinces. It was found that different economic and socio-cultural backgrounds strongly influence acceptance and use of the information provided by modern communication media. Mass media distribution and ownership is a prime factor conditioning the effectiveness of modern communication systems in traditional societies. The role of the opinion leaders is closely interrelated with the role of the mass media. Though, in general, the role of mass media as initial sources of information is seen as still relatively small, the local opinion leaders are intensively and regularly using the media. They can even be characterized by their high media exposure and they are respected and influential because of their knowledge of cultural and religious matters, and also because of their innovative and progressive attitudes and practices which seem to mainly stem from the mass media. The study also shows that there is a "two-step-flow of information". The information which is being transmitted by the mass media to the rural populations and mainly passed on and interpreted by the opinion leaders, motivates the villagers to know more, to study and adopt first technical and later cultural innovations and to participate more actively in the life of the nation." (Page ii)
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"10 contributions, e.g. on literacy and rural communication. The "Bibliografia de Estudos Norte-Americanos sobre Comunicação no Brasil. Bibliografia Anotada" (pages 151-246) includes 235 North American publications on communication in Brazil." (commbox)
"The Islamic sermon is a channel of communication which is well suited to the needs of contemporary Middle Easteners. It is an old Islamic institution with a high degree of legitimacy among the traditional people. Yet the modernizing ruling elites can control it and feed into it modern messages whic
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h the preachers warp in the legitimacy myths of the traditional people. Thus the sermon is one way by which the ruling elites can communicate across the communication gap to the traditional people." (Page 381)
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"Am Beispiel der Farm-Radio-Foren in Indien, der Radio-Klubs in der Republik Niger und Landfunkforen in Ghana wird die Bedeutung von Meinungsführern und der kollektiven Rezeption gezielter Kommunikationsangebote im Modernisierungsprozeß der Armen Welt untersucht. Dabei wird deutlich, dass für ein
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en erfolgreichen Einsatz der Massenkommunikationsmittel im gesellschaftlichen Modernisierungsprozeß die folgenden drei wesentlichen Bedingungen erfüllt sein müssen: 1. entwicklungskonforme, soziale Aktivierung der Rezipienten, 2. systematische Rückkopplung zwischen Programmgestaltern und Rezipienten und 3. spezifischer Programmzuschnitt auf die vorrangingen Entwicklungsbedürfnisse der Gesellschaft." (Vorwort, Seite 7)
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"The purposes of the present study are: (1) to examine the nature of the modernization process among peasants in one less developed country, Colombia, and (2) to determine the cross-cultural validity of these findings in other of the less developed nations. Peasants are important subjects of study b
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y social scientists because they constitute a majority of the population of most less developed nations. In this book modernization is viewed as essentially a communication process; modernizing message must reach the peasant via such communication channels as the mass media, change agents, or the villager's trips to cities. The methodological approach to theory construction in the present work is middle-range analysis. Data were gathered from peasants in six Colombian villages varying in degree of modernization; comparable data-gathering procedures and measures were used in two studies in India and one in Kenya in order to provide cross-cultural tests of generalization. Functional literacy was measured among the Colombian peasants by asking each respondent to read a six-word sentence in Spanish. Highly positive relationships were obtained between functional literacy scores and (1) self-defined literacy, and (2) years of formal education. These findings have been confirmed with data from a sample of 702 Indian peasants, whose responses lend cross-cultural credence to the conclusions." (ERIC databse)
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"The author describes the information media, analyses their role in national development and shows how they can be used as a weapon against ignorance, hunger and disease, in order to accelerate the growth of the developing countries. He concludes with suggestions regarding the method of organising t
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he information media and utilising them in the cause of progress in each country." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2077, topic code 04)
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"Analysis of the contributions of major specialists in the mass media (more especially in the developing countries): Schramm, Schils, de Sola Pool, Lerner. This work constitutes the first volume of a series of 6 works entitled "Studies in political development", published under the patronage of the
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Committee on Comparative Politics of the Social Science Research Council." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1835, topic code 070)
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"Daniel Lerner's 1958 book 'The Passing of Traditional Society' was central in shaping Cold War-era ideas about the use of mass media and culture to promote social and economic progress in postcolonial nations. Based on a study of the effectiveness of propaganda in the Middle East, Lerner's book cla
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imed that exposure to American media messages could motivate "traditional" people in the postcolonial nations to become "modern" by cultivating empathy for American ideas, goods, and ways of life." (https://www.jstor.org)
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