"From a research perspective, this case study highlights the need for further research into BBG-sponsored international broadcast services, both individually and collectively. Such studies could include quantitative content analyses of program content, survey research of listeners and viewers, inter
...
view-based research with present and former BBG journalists and managers; and documentary studies into the history and politics of the services. In addition, there is a need for more comparative examination of Western international broadcasters, such as BBC, Deutsche Welle, VOA, and RFE/RL. Yet another area ripe for examination is the role of Russian international broadcasts into Central Asia and other parts of the former Soviet Union and their role as instruments of Russia’s foreign policy, public diplomacy, and propaganda. The battle for survival of the Uzbek Service continues, despite the fact that evaluations by VOA’s Office of Research for three successive years praised the quality of its radio and television shows. While the Service has been promised that it will survive, it faces crucial questions: How can excellent programs be most effectively delivered? How can VOA boost its presence and expand outreach and penetration? What options exist for better marketing and promotion? Should it mainly rely on the Internet or concentrate on improving reception through shortwave radio? Does its limited TV programming, available only on satellite and stations in neighboring countries, have a future? Technological changes beyond VOA’s control will also play a role in determining the Service’s future as the Internet becomes more accessible." (Conclusions and implications, page 124)
more
"Democracy Redefined: Leading authoritarian regimes are working to reshape the public understanding of democracy. A redefined and heavily distorted version of the concept is communicated to domestic audiences through state-dominated media. Especially on television, these regimes put forth a dual mes
...
sage that stresses their own achievements while belittling the core institutions of genuine democracy, which is often kept at arm’s length with the appellation “Western.” [...] Internet Under Threat: The leading authoritarians—particularly in China, Iran, and Russia—are using advanced and well-funded techniques to subvert legitimate online discourse. In addition to controlling access through physical, economic, and technological means, these regimes have enlisted loyal commentators and provocateurs like the “Fifty Cent Party” in China and the “Brigades” in Russia to overwhelm or disrupt undesirable discussions [...] Authoritarian Foreign Aid: These regimes are using soft-power methods to advance their interests internationally, particularly through billions of dollars in no-stringsattached development aid. Chinese leaders enunciate a doctrine of win-win foreign relationships, encouraging Latin American, African, Asian, and Arab states to form mutually benefi cial arrangements with China based on the principle of noninterference. As part of this strategy, the win-win philosophy is implicitly contrasted with that of the West, which Beijing portrays as pushing a self-serving and alien “democracy agenda” onto developing nations." (Main findings, page 3-4)
more
"This study sets out to historically contextualize Chinese support to the African mediascape, arguing that contemporary Chinese media interventions in Africa must be seen as part of China's long history of anti-colonial and anti-imperial struggle in its project of national and international identifi
...
cation. The study concludes that current Chinese support to Africa's media takes the tripartite form of infrastructural realignment, ideological expurgation and cultural reproduction. It ends with a call for a critical-theoretical trajectory for understanding Sino-African media relations, suggesting a triangulated theoretical approach that draws on a critical cultural studies tradition. Key to this theoretical project is the need to study China in Africa's mediascape in terms of how its influence will, if at all, reconfigure African media production, representation, identity, consumption and regulation." (Abstract)
more
"Breaking news überwinden dank Internet und Satellitenfernsehen in Sekundenschnelle Kontinente und Staatsgrenzen. Alles wird global verbreitet und kann in Blogs und Internetforen von jeder und jedem kommentiert werden. Längst nutzen auch totalitäre Staaten und global agierende Terroristen Medien
...
und das Internet. Vielerorts besteht der einzige Zugang zu ungefilterten Informationen noch immer über Kurzwellenempfang von Auslandssendern. Die internationalen Sender verstärken ihre Internetpräsenz." (Verlagsbeschreibung)
more
"Based primarily on the content analysis, with secondary reinforcement from the discussion group proceedings, the research team sees the principal issues affecting Alhurra as being those related to the fundamentals of journalism, not the exigencies of politics. This is not an esoteric matter related
...
to an idealized journalism, but rather goes directly to the issue of Alhurra's fulfillment of its legislative mandate and its responsibilities deriving from the Middle East Broadcast Network Journalistic Code of Ethics. Section 303 of the International Broadcasting Act of 1994 (as amended) calls for, among other provisions, United States international broadcasting to “be conducted in accordance with the highest professional standards of broadcast journalism” and “to be designed so as to effectively reach a significant audience.” These broad requirements coincide with the more specific standards prescribed by the MBN code of ethics. Within this framework, the challenges facing Alhurra as it seeks to attain excellence in carrying out its mandate are those that must be addressed by all news organizations: Ensuring comprehensiveness of coverage; providing the breadth that the audience expects; • Imposing discipline in producing the news product to protect against personal and institutional biases that can infect a news product; • Offering diverse viewpoints about important issues from sources whose backgrounds and expertise contribute to a balanced news product; • Avoiding rumor and other unsubstantiated material; • Thoughtfully and thoroughly addressing the topics of greatest interest to the target audience, such as religion and local democratization efforts. Add to these Alhurra's additional duty to reflect and promote U.S. policies and it is clear that the task for this news organization is exceptionally difficult. For each of these duties, our diagnosis is that Alhurra is not performing at the level that it needs to reach to be successful. To fulfill Alhurra's mission requires being able to compete effectively in the Arab news marketplace. That will require expanded and more proficient coverage, and to reach this higher level will necessitate a significant budget expansion to enable broader reporting and more professional management. It will also require grappling with political issues involving journalistic independence and the realities of establishing the credibility needed to gain and keep an Arab audience." (Executive summary)
more
"The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy
...
Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries." (Publisher description)
more
"In this book, leading international scholars examine the way new media is reshaping lives and politics. Covering topics from women's rights to terrorism, and countries from Israel to Saudi Arabia, these authors explore the global and regional ramifications of the proliferation of communication tech
...
nologies and the information they disseminate." (Publisher description)
more
"This article analyses German public diplomacy efforts via international broadcasting to the Arab world post-9/11. After defining the field’s major relevant concepts and models and pointing out the conceptual convergence of public relations and public diplomacy, the article presents a critical ana
...
lysis of the requirements of dialogue drawing on Habermas’s (1984) Theory of Communicative Action. For the time being, the question whether Germany’s broadcast public diplomacy in the Arab world is based on ‘dialogue’, as has been posited by the main protagonists, needs to be answered cautiously. What is visible is a determination of Deutsche Welle to at least present a quest for dialogue as a projection of the country’s national values, policies, self-image and underlying myth. The invocation of ‘dialogue’ via DW may reflect a reassertion of the very self-image Germany feels most comfortable with: that of the Open-minded Society of Consensus as the country’s grand narrative." (Abstract)
more