"El estudio de los fenómenos comunicativos en las elecciones de México de 2015 constituye el punto de análisis en el presente volumen. En el marco normativo de un órgano electoral nuevo, el Instituto Nacional Electoral, las variaciones del tratamiento informativo y la presencia de estrategias me
...
diáticas en la prensa, la radio y la televisión reforzaron la idea de unos medios de comunicación que fungieron como creadores de contextos interpretativos y agentes de control de la opinión pública, para el posicionamiento o deslegitimación de los candidatos ciudadanos y de los partidos políticos. Las elecciones intermedias demostraron, a pesar de la reforma electoral de 2014 y la participación de los candidatos independientes, que la regulación normativa del modelo de comunicación política tiene frente a sí a la diversidad de prácticas mediáticas y modulación discursiva como un universo de manifestaciones del lenguaje de la política, que se re-inventa a cada paso." (Editorial)
more
"This book presents the first systematic and historical contextualisation of the development of Hamas’s media strategy. It determines three key phases in Hamas’s development and explores the complex and important relationship at work between its politics and use of media. Assessing four elements
...
of the Hamas media strategy – the media message (discourse), the media objectives, the infrastructure, and the target audience – this book tracks how Hamas grew its media infrastructure, and looks at how the idea of resistance has permeated the media discourse. Determining both tactical and strategic objectives and detailing the various layers of the target audience, it offers the first in-depth academic study of the Hamas media strategy." (Publisher description)
more
"Welche Bilder prägen unser Gedächtnis? Bilder nehmen im „visuellen Zeitalter“ eine herausragende Bedeutung für europäische Identität, Geschichtsbewusstsein und Geschichtskultur ein. 14 Bildquellen – Gemälde und Fotografien –, die in den aktuellen Schulgeschichtsbüchern europäischer
...
Staaten am häufigsten abgebildet werden und sich über dieses Medium europaweit im visuellen Gedächtnis von Kindern und Jugendlichen verankert haben, werden in diesem Band vorgestellt. Die Bildwerke werden gemäß den Standards der fachspezifischen „visual literacy“ von Expertinnen und Experten erschlossen und aufbereitet. Viele der Bilder, wie beispielsweise die fotografische Darstellung der Konferenz von Jalta, waren bislang nie Gegenstand von Analysen. Auch die Grundlagen zur „visual literacy“-Kompetenz im Umgang mit Bildikonen und dem kulturwissenschaftlichen Zugang zum Bild kommen in dem neuen Band nicht zu kurz. Sie werden in drei grundlegenden Beiträgen zugänglich gemacht. Das Buch ist ein Gewinn für alle, die den Beitrag der Schule zur Bildung einer europäischen Identität ernst nehmen und ihn weiterentwickeln wollen." (Verlagsbeschreibung)
more
"Das Digitale führt zu einem tiefgreifenden gesellschaftlichen Wandel. Betroffen sind das politische System unserer parlamentarischen Parteiendemokratie, die Medien sowie das Lernen in seinen unterschiedlichen Ausprägungen. Diese revolutionären Umwälzungen bleiben nicht ohne Folgen. Denn: Über
...
soziale Netzwerke und Blogs können große demokratische Potenziale mobilisiert werden. Die neuen Partizipationsmöglichkeiten des Web 2.0 haben aber auch Konsequenzen für Inhalte und Formate der politischen Bildung. Doch was folgt aus der täglichen Beschäftigung mit virtuellen Welten? Droht die „digitale Demenz“, wie ein Hirnforscher behauptet? Klicken wir uns das Hirn weg? Untersuchungen über digitale Spielwelten und medienpädagogische Empfehlungen runden den vorliegenden Band ab." (Verlagsbeschreibung)
more
"This article uses interdisciplinary insights and a critical review of relevant literature to identify research opportunities that stand to advance mobile political communication theory. Contributions and limitations of studies focused on ICTs and political participation are reviewed and discussed.
...
Analysis of studies focused on the political participation outcomes of mobile media use is synthesized with theory from user-focused mobile communication literature to highlight the unique qualities that distinguish mobile media and the implications of those distinguishing features for studying political participation. Recommendations are made for research directions that would further investigate the association of mobile media's distinctive features with online and offline forms of political participation. This analysis indicates opportunities for scholars to unpack mobile media's unique features in ways that potentially redefine political participation, and, accordingly, further the development of research questions and theories that investigate the relationship of mobile media and political participation. It is concluded that research is needed that explains mobile media use in finer detail, accounts for shifting conceptualizations of political participation, and contributes to the development of cross-cultural comparative frameworks." (Abstract)
more
"This study (a) investigates the complex set of emergent meanings from Al-Jazeera's visual narratives about itself, and (b) analyzes how Al-Jazeera's visual texts articulate a broader set of nationalist meanings concerning Qatar, its home country. Rather than a content analysis of language, visual e
...
lements are emphasized, which transcend the news story or program content. The "content" here involves not just events themselves but the metatextual meanings emerging from the images woven among programs, promotional videos, and commercial advertisements." (Abstract)
more
"Politics in the Middle East is now ‘seen’ and the image is playing a central part in processes of political struggle. This is the first book in the literature to engage directly with these changing ways of communicating politics in the region - and particularly with the politics of the image, i
...
ts power as a political tool. Lina Khatib presents a cross-country examination of emerging trends in the use of visuals in political struggles in the Middle East, from the Cedar Revolution in Lebanon to the Green Movement in Iran, to the Arab Spring in Egypt, Syria and Libya. She demonstrates how states, activists, artists and people ‘on the street'’ are making use of television, the social media and mobile phones, as well as non-electronic forms, including posters, cartoons, billboards and graffiti to convey and mediate political messages. She also draws attention to politics as a visual performance by leaders and citizens alike." (Publisher description)
more
"We will, in this paper, argue that the concept of propaganda is still relevant in the context of post-communist Hungary. More particularly, we will suggest that, in contrast to the period 1998-2010 when modern political marketing methods were applied widely, the political campaigns launched under V
...
iktor Orbán’s second government (2010–present) have marked a paradigm shift in the history of political communication in Hungary, best described as the revival of old-school propaganda. First, drawing on a distinction by Gunther and Diamond between proto-hegemonic and pluralist parties in the political realm, we will attempt to establish a theoretical dichotomy between political propaganda and political marketing in the communicative domain. Then we will demonstrate – through an analysis of three campaigns launched during the past three years – that the communication of the ruling proto-hegemonic Fidesz party and its Christian Democratic coalition ally meets the criteria of classic political propaganda. Finally, we will apply neo-Durkheimian media theory to describe the selected political campaigns as communication rituals and attempt to show that political propaganda may, under specific circumstances, actively involve, engage and mobilize target audiences." (Abstract)
more
"Das in zweiter Auflage überarbeitete Lehrbuch führt konsistent und verständlich in Theorie, Methodik und Gegenstandsbereiche der international vergleichenden Mediensystemforschung ein. Es macht mit deren Fragestellungen vertraut und arbeitet die für den Vergleich relevanten Strukturelemente her
...
aus. Der Forschungsbereich wird einerseits inhaltlich, d. h. durch ausgewählte Themenstellungen (z. B. Kommunikationspolitik, Medienkonzentration), und andererseits räumlich, d. h. durch bedeutende Länder und Weltregionen, erschlossen." (Verlagsbeschreibung)
more
"Music is an omnipresent part of the often so-called great Indian election circus and much more than a mere by-product of what is the greatest democratic exercise worldwide. Songs and tunes are an integral part of political communication, strategically used by political actors which are confronted w
...
ith an extremely complex and heterogeneous electorate. In the last decades, underlying changes in the media technology and the party system transformed music from a mere vehicle for messages on a regional level to a powerful tool of political advertisement for a nation-wide, professional planed and media based campaign. In course of this study the analysis of both, the historical development of Indian election music and the national election campaigns in 2009, clarify this trend. As part of their media based campaigns the two biggest Indian parties, INC and BJP, used the same song not only to entertain the electorate but – following patterns of brand advertisement – to convey different symbolic messages linked to opposing images of the Indian nation." (Abstract)
more