"This book advances alternative approaches to understanding media, culture and technology in two vibrant regions of the Global South. Bringing together scholars from Africa and the Caribbean, it traverses the domains of communication theory, digital technology strategy, media practice reforms, and c
...
orporate and cultural renewal. The first section tackles research and technology with new conceptual thinking from the South. The book then looks at emerging approaches to community digital networks, online diaspora entertainment, and video gaming strategies. The volume then explores reforms in policy and professional practice, including in broadcast television, online newspapers, media philanthropy, and business news reporting. Its final section examines the role of village-based folk media, the power of popular music in political opposition, and new approaches to overcoming neo-colonial propaganda and external corporate hegemony." (Publisher description)
more
"The current discourse on globalization has many far-reaching implications not only for African economics and politics, but also for the vital question of how we communicate in a ‘global village’. African governments and their development partners often tend to extrapolate communication models f
...
rom the developed world and apply them wholesale in local environments in Africa that are quite unique. This paper argues that such communication strategies often do not impact on the rural masses for which they are meant because they are not ‘contextualized’ to the local settings, cultural dialectics and worldview of the people. The bulk of the rural people are non-literate, poor and have little or no access to modern mass media such as television, radio, film, newspapers, the internet and email. The roll-out of modern media should continue to occupy centre stage in planning by African governments, development agencies and nongovernmental organizations, and these modern media should continue to be used to disseminate various campaign messages (HIV/AIDS awareness, immunization of children, maternal health care, poverty eradication, etc.) to the communities. But given the dearth of these media in many poor countries, the limitation of their coverage to the urban centres, and the costly equipment involved, a strategy that relies solely on them has its drawbacks. Communication planners should not overlook the significant role indigenous forms such as popular theatre, drumming, village criers, storytellers, orators, etc., have played – and continue to play – in communication among rural, poor communities. The paper illustrates the ways in which these media continue to be utilized in development communication in Uganda, for instance, because of the way they are embedded in the cultural ideology of the rural people." (Abstract)
more
"In fact this paperback is about narration and about text in whatever form: spoken, written or printed. Or even better, this book is about the importance of narrative art. It therefore invests all kinds of storytelling, not only the person-to-person oral tradition, but also the mediated forms of sto
...
rytelling. Is taken for granted that the radio is giving an extra dimension to the spoken word, like books are giving an extra dimension to the printed word, or the cinema or television are connecting texts and visuals again, like woodcut printings have done in the past. Stories from the oral tradition found their way to the mass media like movies, radio and television. Therefore a wide variety of media will be discussed in this book without showing any preference for one medium or another. The focus of interest is more on storytelling then on de media used to tell stories. It is about the athletics of words and the flexible relatedness between the various media. All these media make use of characters to present stories. Therefore characters with stereotyped traits are present in every medium that makes use of narrative or dramatic elements like comic books, photo novels and soap operas. Mass media have been taking over the role of traditional storytelling. Nowadays, it seems as if instead of listening to an individual storyteller, the global community sits down and have stories told by their favourite radio plays and television series like situation comedies and soap series. Some social scientists strongly reject this change in media consumption. They regret the changing patterns in spending leisure time. They regret for example the supposed decline of reading habits which has been considered as an effect of changing media consumption. And they are not the only ones to regret this. On the one hand there are the educationalists worrying about the latest statistics on literacy rates. These figures certainly do not show any worldwide improvements in literacy and numeracy. And there are the publishers too, who regret the declining reading habits. On a global scale the selling of books and other printed matter is at a decline. With an expanding media market, people are spending their leisure time in a more varied way leaving them less time to read. However, despite this conclusion the educational system in whatever country cannot do without a structured transfer of knowledge. And it seems that the most effective medium within the educational system still is the written word, being presented to the people by printed materials. Learning children as well as adults to read and write is the main preoccupation of as many multilateral aid organisations as national governments." (Pages 10-11)
more
"This book records and interprets, in a narrative form, how groups of villagers and fisherfolk in Manila (Philippines), in West Bengal and Tamil Nadu (India) and in the states of Tlaxacala, Oaxaca and Michoacan and in a suburb of Mexico City (all in Mexico) tried to bring about social change through
...
what one may call "people's communication". "People's communication" is a mode of communication which depends for its efficacy on people's energies rather than on technology." (Introduction)
more
"The purpose of the present study is to focus precisely on the relationship between folk and mass media, on actual experiments that have been conducted in India to receive an integration of the two, on problems that were encountered in the process of integration." The author lists documentary films
...
produced by the Films Division of India viewed in connection with the study." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 263)
more
"Case studies and seminar reports are provided that "were presented at an international seminar to examine field experiences in using a culture-based approach to nonformal education. Part 1, containing an introductory paper and nine case studies, 'focuses on indigenous institutions and processes in
...
health, family planning, agriculture, basic education, and conscientization. The introductory paper discusses indigenous sociocultural forms as a basis for nonformal education and development. Seven countries are represented in the case studies: Indonesia, Bolivia, Java' (Indonesia), Upper Volta, Botswana, India, and Bali (Indonesia). Section II focuses on the performing arts in both mass campaigns and community nonformal education programs. An introductory paper overviews folk media, popular theater, and conflitting strategies for social change in the Third World. The seven case studies consider the specific strategies used in Brazil, Sierra Leone, China, India, Mexico, Jamaica, arid Africa. Section III contains the seminar reports developed from discussions of the four regional working groups: Latin America, Africa and the Caribbean, South Asia, and Southeast Asia. A summary of plenary discussions is also provided." (ERIC document resumé)
more