"This benchmark volume stems from the papers commissioned for a major international seminar on Publishing in the Third World, held at Bellagio, Italy, in February 1991. It presents the first full scale discussion of publishing in Asia and Africa, and features perspectives from 25 prominent publisher
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s and recognized leaders in the field. It aims to provide a better understanding of the problems and the accomplishments of book publishing in Africa and Asia. Includes discussions of innovative ideas in Third World publishing, loan guarantee programmes, joint marketing and distribution, translation programmes and co-publication. Other papers analyse a number of programmes and initiatives sponsored by Western agencies, the World Bank, and multilateral programmes." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 211)
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"Examine les défis posés par la promotion des livres techniques en Afrique. Il constate que certains des livres proposés à la vente ne sont pas adaptés ou inappropriés, ou sont beaucoup trop chers. Examine certains des problèmes liés à la distribution et à la promotion des livres, notammen
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t la faiblesse du commerce de détail dans la plupart des pays. Propose un certain nombre de mesures susceptibles d'améliorer la situation." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2346)
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A compilation of tutor's notes, lesson materials and handouts from training courses conducted by UNESCO and field-tested at courses held in Africa, Asia and the Caribbean, and containing a wide variety of illustrations, models, sample forms and charts that can be photocopied or made into OHP slides.
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Topics covered include market and product research, effective selling and sales-team management, sales budgeting, sales of subsidiary rights, creating publicity material, distribution and warehousing, cost and performance control.
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"The earliest version of the bibliography, superseded by the 1996 volume, lists titles by topic and region, and includes author, subject, geographical indexes. Cites 685 references, and includes an introductory essay in English and French. It is now also available online, and contains a number of ci
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tations of early literature no longer included in the present work." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 181)
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"Sam Kotei’s book was one of the first major in-depth studies on the state of the book and publishing in Africa, in which the author looked back on a decade of special efforts to alleviate the “acute shortage of books” identified at the UNESCO meeting on books in Accra in 1968. The author note
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s that progress was uneven and that many of the problems identified in 1968 still remained, although African publishing had generally made “impressive strides”. The author surveyed the available literature, questioned writers, publishers, printers, libraries, bookshops, national book development councils, and interviewed book industry professional in several African countries in order to produce this overview of the situation in the 1970s and 1980s. Concludes with an examination of the future prospects of the book industry in Africa. Kotei’s book remains a seminal study, not least for purposes of comparison as it relates to the growth of the African book industries since the 1980s." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 290)
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"The recommandations, summaries of the various sessions, and a selection of the papers read at this conference attended by more than 100 African writers, publishers, booksellers, librarians, printers, and teachers give a succinct account of the history and hopes of African publishing. Among topics d
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iscussed are the cultural and social factors of book reading and publishing in Africa; a frank explanation as to why indigenous publishing has trouble getting started; the mechanics of acquiring library materials - African and otherwise; the role of government; the role of Christian publishing houses; and the problems faced by writers, distributors, and booksellers." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 1095)
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"The aim of this booklet is, by briefly showing the diversity of the tasks undertaken, to survey the multiform but deliberately concerted and co-ordinated activities which, while centred on books as their main theme, none the less converge on the development of man and the fulfilment of his biologic
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al and social potentialities." (Introduction, page 8)
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"This programme is intended to promote world-wide action in favour of books and reading. It responds to the decision taken unanimously by Unesco 's Member States at their seventeenth General Conference to maintain the impetus created by International Book Year 1972. The programme is based upon the f
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our themes approved for International Book Year and n ow reaffirmed as long-term objectives. The themes deal, first of all, with the content of books and their use in the service of education and peace. They turn next to the role of the author and translator, then to the publisher and distributor. Finally, they cover encouragement of the reading habit, which is the ultimate goal. For each theme, national, regional and international measures are listed. The list is not, nor is it intended to be, exhaustive. Rather, the suggestions it contains are designed to stimulate further initiatives. These suggestions are based on the programme of International Book Year, together with reports from Member States and international organizations on action taken." (Preface)
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"Rapport de la réunion d'experts sur la promotion du livre en Afrique, tenue à Accra (Ghana) du 13 au 19 février 1968. — I. Problèmes de la promotion du livre en Afrique: A. Le rôle du livre dans le développement économique et social — B. Mesures visant à développer la production nation
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ale de livres (livres éducatifs, édition générale, distribution et promotion, circulation internationale des livres) — II. Conclusions et suggestions: Planification de la promotion — Suggestions relatives au programme de l'Unesco — Etude de certains aspects économiques de la promotion du livre en Afrique — Introduction — Le rôle des livres dans le développement en Afrique — La demande de livres en Afrique — L'offre de livres pour l'Afrique — Perspectives d'avenir en matière de promotion du livre." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1825, topic code 19)
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"Compte rendu de la réunion tenue à Accra en février 1968." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2455, topic code 19)
"Survey of distribution and promotion in Ceylon, Burma, Iran, East and West Pakistan, North and South India, as well as in three highly developed countries by way of contrast - Holland, the United Kingdom, and the U.S." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: Univ
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ersity of Illinois Press, 1990 Nr. 1100)
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