"ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2016, reaching US$579 billion by the end of the year. This will be a 0.7 percentage point improvement on 2015: 2016 is a ‘quadrennial’ year, when ad expenditure is boosted by the Summer Olympics, the US presidential election and t
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he UEFA football championship in Europe. The global ad market has enjoyed stable growth since 2011, with growth rates ranging between 4% and 5% a year, and we expect it to maintain this pace for the rest of the forecast period." (Page 1)
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"In den vergangenen Jahrzehnten hat die Werbung ihr Gesicht verändert. Sie macht "Unterhaltungs- und Informationsgeschenke", die von vielen Rezipienten nicht als geheime Verführung wahrgenommen werden. Wie ist es dazu gekommen? Welche Kräfte treiben die Entwicklung des Werbesystems an? Welche For
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men der Werbung bringen sie hervor? Und natürlich: Wie wirkt Werbung unter diesen Bedingungen heute? Das sind die zentralen Fragen dieses Buches." (Publisher description)
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"This report gives forecasts for online video spend and consumption, where available, for 40 markets in which online video is at varying stages of development. From markets such as Singapore, where 85% of the population claims to access online video (according to GlobalWebIndex, 2014), to countries
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where online video is still in its early stages of growth, what we see is that online video consumption has risen sharply over the past few years and has begun to attract budget-switching from TV advertising. TV remains, of course, the world’s most popular advertising channel, and will be so for some years yet. Nevertheless, networks and studios are having to adapt to the new importance of digital." (Introduction, page 1)
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"Grounded in the critical political economy of the media tradition, it is argued in the article that, in the highly commercialized media environment in Kenya today, market forces pose the greatest threat to media freedom and responsibility. Through in-depth qualitative interviews of twenty journalis
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ts from the Nation Media Group (NMG), the article shows how the expectation of private media to be purveyors of public interest while trying to maximize profits for shareholders leads to a clash of journalistic and capitalist values. The article answers the following questions: how do advertisers meddle in journalists’ ethical decisions at the Nation Media? How do journalists respond to advertisers’ influence? How does their response compromise their professional ethics? The findings show that there is a clash of journalistic values and capitalist values as journalists strive to meet shareholders’ expectations and maximize profits for owners." (Abstract)
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"Dieses Lehrbuch gibt einen Überblick über die Besonderheiten, ökonomischen Strukturen und die Entwicklungen in der Medienbranche. Für die Sektoren Presse, Rundfunk und Internet werden die Marktstrukturen und die sich daraus ergebenden Wettbewerbsverhältnisse analysiert. Auf der Basis dieser Ra
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hmenbedingungen thematisieren die beiden Autorinnen die zentralen betriebswirtschaftlichen Handlungsperspektiven von Medienunternehmen. Der Wechsel zwischen Makro- und Mikroanalyse ermöglicht die kompetente Auseinandersetzung mit einer vielschichtigen Branche. Aktuelle Fallbeispiele ergänzen die theoretischen Grundlagen und unterstreichen den Praxisbezug des Lehrbuches. Die Neuauflage wurde grundlegend überarbeitet und um neue Beispiele und Abbildungen erweitert." (Verlagsbeschreibung)
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"The Katolícke noviny weekly derives five to ten times more income from advertising than Rádio Lumen, and the radio station derives three to ten times more income from advertising than TV LUX. Katolícke noviny are self-supporting, and so the publisher is not pressed for increasing advertising inc
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ome. On the other hand, both Rádio Lumen and TV LUX grapple with the finances and more advertising income would definitely help them. Rádio Lumen considers its advertising income adequate to market opportunities given the nature of the radio station and listeners’ profile." (Conclusion)
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"Empirische Forschung auf Basis standardisierter Verfahren greift häufig auf einen Satz von Konstrukten zurück, die immer wieder benötigt werden. Für deren Operationalisierung werden Skalen entwickelt, die regelmäßig eingesetzt und validiert werden. Dieses erste Skalenhandbuch für die deutsch
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sprachige Kommunikations- und Medienforschung enthält Angaben zu 76 Skalen unterschiedlichster Forschungsfelder. Zu jeder Skala sind - neben ihrem exakten Wortlaut - ausführliche Angaben zur theoretischen Einbettung des jeweiligen Instruments, seinen Einsatzmöglichkeiten in der Forschung und seiner Validierung enthalten." (Verlagsbeschreibung)
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"Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reade
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r. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography." (Publisher description)
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"Almost entirely rewritten and updated, Global Journalism addresses the most pertinent issues and problems in today's global journalism and media environments, whilst providing an extensive overview of journalism throughout the world. This new edition recognizes the vast and rapid changes taking pla
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ce in international journalism. Its three interlinking parts first offer a thorough discussion of global media theoretical approaches; then survey the main issues confronting journalists, media organizations, audiences, and others in the media world, and thirdly focus on the media of the world's eight major regions." (Publisher description)
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