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Understand: Learn the fundamental Social and Behaviour Change (SBC) principles and approaches
Deep Insights
UNICEF (2022), 43 pp.
"People are diverse and unpredictable. How can we better understand them and even predict what they’ll do? While we are all different, a growing body of research is revealing there are consistencies in human decisionmaking and behaviour. This research has challenged classical, ‘rational’ model
...
"There is momentum for change. The COVID-19 crisis has emphasized the need for quality SBC programming, and has provided opportunities to improve the way we work. Behavioural approaches which have long been adopted outside the development and humanitarian industries are now getting more traction in
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Create: Strategise, design, diagnose and define your SBC activities
Key Guides
UNICEF (2022), 55 pp.
"This document serves as a guide for how to develop a Social and Behaviour Change (SBC) Strategy or Plan for a single-country or multi-country SBC programme. Developing an SBC Strategy hinges upon understanding the unique circumstances and world views of the individuals the strategy seeks to serve.
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Einführung in die Medienpädagogik: Aufwachsen im Medienzeitalter
Opladen: Leske und Budrich, 3., überarb. und aktual. Aufl. (1999), 290 pp.
Handbook of Interpersonal Communication
Thousand Oaks, Calif.: Sage, 2nd ed. (1994), 824 pp.
