"The relationship between the sound industry and its audience is influenced by the widespread use of smartphones as the primary means of accessing the internet. This has led to a transformation in media logics, particularly among young people in Colombia, as they adapt to an evolving ecosystem that
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is redefining the creation, production and distribution of media. The objective of this research is to determine the significance of podcasts in the information consumption habits of listeners/users and to examine how this digital innovation is positioned in the content offer of radio and independent producers. The study employs a mixed methodological approach, including a case study that involves the administration of 190 surveys to young people, the review and listening of digital repositories of podcast platforms and the conducting of fifteen interviews with podcast producers. The main conclusion drawn is that podcasts are revitalizing audio content on-screen, connecting young people with information and the reality of their environment." (Abstract)
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"This book explores the convergence of urban radio with digital media technologies in Africa, focusing on how youth are riding on the rapid (though uneven) internet rollout on the continent to participate and drive the production and consumption of urban radio. With thirteen original chapters, the b
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ook sheds new light on the changing landscape of radio in a diverse set of African countries, illustrated with rich case studies from Zimbabwe, South Africa, Eswatini, Nigeria and Kenya. This book covers the following themes: youth agency and cultural power; civic engagement and political participation; youth, identity and belonging; youth cultural expressions as well as the impact of capitalist imperatives on commercial radio programing in Africa." (Publisher description)
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"This article describes the most comprehensive study of the relationship between Generation Z and radio carried out in Spain to date, broadening the focus beyond data known from previous research and offering a structural view of the market from the perspective of media economics. An in-depth analys
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is of data previously unused in academic research, as well as interviews with the managers of various private radio companies (Ábside Media, Atresmedia Radio, Podium Podcast-Prisa Radio, and Grup Flaix), reveals the gradual loss of contact of Generation Z with this medium and highlights the characteristics of the low radio consumption by this cohort in Spain. Among other conclusions, the study identifies some of the factors which may prove relevant to attract this generation to content produced by radio companies, since there is the conviction that there is still time to reverse this situation. Examples include the development of exclusive digital content, brand maximization and community building, content designed and produced by Generation Z for Generation Z, the combination of paid and free access, and media literacy as a transversal public–private factor. This is a need that the sector must address as a whole." (Abstract)
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"This study was conducted between April 2018 and July 2019 with the aim of assessing the impact of Studio Kalangou’s radio broadcasts on women’s rights and empowerment in Niger. It comprised: A content analysis of approximately 60 hours of radio programmes broadcast in 2018 by Studio Kalangou in
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Niger; A series of 40 focus groups, 20 conducted before, and 20 after, the programmes were broadcast; Two knowledge exchange workshops in Niger with representatives from the media, civil society organisations, NGOs, and donors, held before and after the programmes were broadcast; A third and final knowledge exchange workshop, on completion of the research [...] Radio remains a main source of information in Niger and, based on the data collected during the study, is accessed primarily by mobile phone. Use of social media to access sources of information, including radio, remains limited. Whilst radio remains the main source of information amongst older focus group respondents, younger participants demonstrate little interest in radio, preferring social media. A generational divide exists between older and younger listeners. Older listeners are adamant about what youth should be doing, what they should like and what they should enjoy listening to. This does not chime with what young people want or are interested in. Female empowerment, according to the broadcasts, is a long-term process and affects women as part of a group. In contrast, according to listeners, empowerment must affect their daily lives and be on a personal, more micro level. Women-focused programmes, whilst necessary and beneficial, may serve to isolate information and themes as they depart from the normal expectations of a male-dominated society. Gender equality, which already emerges in Studio Kalangou’s mainstream broadcasts, needs to be encouraged and extended throughout the schedule to impact all listeners. There is evidence of changes in behaviour amongst listeners as a result of Studio Kalangou broadcasts. Improvements in general and specific awareness of subject matter and themes emerge strongly. There are differences in editorial priorities between what Studio Kalangou offers and what the listeners want." (Pages 4-5)
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"Cette étude menée dans 5 régions différentes du Burkina-Faso a permis de relever quelques caractéristiques générales des modalités d’informations de la jeunesse rurale et de dégager des grandes thématiques d’intérêt liées aux réalités vécues localement. Il faut néanmoins releve
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r que l’enquête aurait pu révéler des résultats bien différents si elle avait concerné l’ensemble des régions du Burkina. Nous aurions vu apparaître bien d’autres spécificités locales et peut-être quelques thèmes d’intérêt nouveaux. C’est pourquoi, au-delà des résultats spécifiques à chaque région, l’une des conclusions majeures de ce travail est l’impérieuse nécessité de prendre en considération les spécificités locales des différentes régions. Ceci non seulement afin de retenir l’attention de ces jeunes ruraux mais aussi afin de ne pas les amener à fuir l’écoute de la radio. Ces spécificités concernent: - D’une part les activités économiques locales (importance donnée à l’agriculture ou à l’élevage, présence d’activités d’orpaillage, proximité avec des grands pôles économiques comme Ouagadougou ou proximité avec des pays à fort dynamisme économique comme la Côte d’Ivoire ou le Ghana, etc.), Et d’autre part la situation sécuritaire. En ce sens, les informations transmises et le mode de communication ne peut pas être totalement uniforme. Enfin, à travers les réponses à nos questions et à travers les analyses ressorties ci-dessus, il est très clairement apparu que les jeunes sont en attente de médias plus proches d’eux, de leurs préoccupations et de leur réalité. Ils ont partagé leur souhait de participer à des émissions de radio et même de recevoir, dans leurs villages, les studios de production pour réaliser de temps en temps des émissions de radio directement chez eux. Se faire entendre et entendre d’autres jeunes qui leur ressemblent est un vœu partagé par les jeunes que nous avons rencontré au cours de cette enquête." (Conclusions, page 41)
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"In 2008, the European Broadcasting Union (EBU) proposed some guidelines to radio broadcasters designed to activate the recovery of younger listeners. They did this after observing that radio’s penetration among the youngest sectors was in decline. According to this report, the key to halting this
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decrease was to join forces with the Internet, since the latter accounted for the main lack of interest in radio among this particular demographic, especially as far as music radio was concerned. The main focus of the guidelines was therefore on the online environment. What was recommended was that attention should be paid to website development and promotion with particular emphasis on the issue of interactivity. However, taking these steps might not in itself be enough to halt young people’s loss of interest in radio. Understanding and interpreting this disaffection also requires the use of methodological research tools—including the study of quantitative data provided by audience measurement companies, organisations that analyze the listening habits and expectations of young people. In this chapter, the methodological tools designed to address this communicative issue will be examined in some depth. The findings confirm that a new approach is needed for the study of radio audiences." (Abstract)
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"The present report summarizes the results of a media use study that was conducted in autumn 2014 in the Ugandan districts of Kampala, Mbale, Lira, Pader and Gulu. The study consists of a quantitative survey of more than 650 survey respondents, as well as six qualitative focus groups with a total of
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45 participants. The target population was children and young people between 13 and 24 years of age. The results show that radio is still the most important medium in Uganda today. 94.6% of the participating young people from the aforementioned districts have access to a radio. There are, however, signs of a change in trend. Three quarters of the respondents also have access to a TV set, meaning television is no longer a minority media form in Uganda." (Executive summary)
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"El objetivo fue conocer las actitudes, hábitos, evaluación y opinión de los niños y adolescentes peruanos sobre los medios de comunicación, especialmente la radio y televisión. Los principales temas considerados fueron la tenencia y uso de medios, hábitos de uso de medios y actividades cotid
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ianas, hábitos de consumo de radio y televisión, control parental, grado de satisfacción, programación infantil, percepción de géneros televisivos y radiales en adolescentes, y medios de comunicación en la escuela. La cobertura del estudio fue de 12 ciudades del Perú: Lima Metropolitana (Lima y Callao), Trujillo, Piura, Chiclayo, Ica, Cajamarca, Huancayo, Arequipa, Cuzco, Puno, Iquitos y Pucallpa. Universo: niños y adolescentes de 7 a 16 años. Diseño muestral: 5.851 personas: 1.110 en Lima Metropolitana y 431 en cada una de las 11 ciudades restantes." (www.concortv.gob.pe, June 16, 2011)
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"[...] Radio listening amongst young people appears to be high and most of those interviewed listen daily, usually after lunch and in the evening. The BBC and VOA are popular stations with young people as are local radio stations including Radio Azadi, Aman and Sharq. However, in cities radio compet
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es with TV, and young people from middle and low income groups often prefer it. Young people like listening to music but are also interested in news, debate and programmes, dealing with real issues or problems that offer insight, analysis and helpful solutions. Such programmes according to local journalists, youth workers and young people are in short supply, whereas music is not. Most young people indicate strongly that they want radio to contribute to both their broad education and their schooling. They want information about Afghanistan, its history and culture, its development and place in the world. They want to know how to help themselves, their families and their country and they want to be informed in an interesting, entertaining and frank way. They also want to know how other young people live in neighbouring countries. Young men and women would like a radio programme that gives them a voice and encourages debate about issues that affect them (for example, schools in rural areas, the introduction of private education, how much study to do, examination procedures, how to get into university, available courses, marriage and job opportunities). Women say they want radio to deal with the specific problems they face in relation to their status, education, work and security. Young people want to hear provincial, district and rural perspectives, not just voices from Kabul. There are high expectations of what the media can achieve in Afghanistan in terms of improving civic behaviour, government accountability, and changing harmful cultural attitudes and practices, particularly towards young women. Young women say radio should do more to persuade and influence fathers, uncles, brothers and imams on issues relating to their rights." (Executive summary, page 4)
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