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Do: Practical guidance on implementation
Key Guides

UNICEF (2024), 93 pp.

External Link (62)

IndiKit: Guidance on Smart Indicators for Relief and Development Projects
Key Guides

People in Need (2023)

"IndiKit was developed by the Czech organization People in Need (PIN). It aims to make monitoring and evaluation (M&E) of relief and development interventions easier and better - by helping humanitarian and development workers to use well-formulated project indicators and to correctly collect and an ... more

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What do we study when we study misinformation? A scoping review of experimental research (2016-2022)

Gillian Murphy, Constance de Saint Laurent, Megan Reynolds, Omar Aftab, Karen Hegarty, Yuning Sun, Ciara M. Greene

Harvard Kennedy School Misinformation Review, volume 4, issue 6 (2023), 57 pp.

"We reviewed 555 papers published from 2016–2022 that presented misinformation to participants. We identified several trends in the literature—increasing frequency of misinformation studies over time, a wide variety of topics covered, and a significant focus on COVID-19 misinformation since 2020 ... more

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La communication pour le changement social et comportemental

Amel Benkahla, Sophie Renault (eds.)

Groupe de recherche et d’échanges technologiques (GRET) (2023), 8 pp.

"La malnutrition résulte en partie de pratiques alimentaires inappropriées : des repas peu diversifiés souvent en raison du manque de disponibilité ou d’accessibilité d’aliments variés et nutritifs, des connaissances insuffisantes ou un manque de temps pour élaborer des repas sains. Des a ... more

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Learning from the Past: The Role of Social and Behavior Change Programming in Public Health Emergencies

Martha Silva, Paula Tallman, Jeni Stolow, Rachel Yavinsky, Julia Fleckman, Kamden Hoffmann

Global Health: Science and Practice, volume 10, issue 4: e2200026 (2022), 11 pp.

"The prevalence of emerging infectious diseases (EIDs) is rising at an unprecedented rate, and influencing human behavior is often the first line of defense to slow disease transmissions. We synthesize the contributions that social and behavior change research and programming has made in 6 recent EI ... more

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Evaluating Capacity Strengthening for Social and Behavior Change Communication: A Systematic Review

Grace N. Awantang, Anna Helland, Sanjanthi Velu, Tilly Gurman

Health Promotion International, volume 37, issue 1: daab068 (2022), 16 pp.

"The current systematic review identified seven overall findings with distinct programmatic and research implications for capacity strengthening (CS) in social and behavior change communication (SBCC). First, there is a scarcity of literature about specific evaluation of CS for SBCC. Although CS has ... become a ‘buzz word’ in international development (Hawe et al., 2000), published evaluations of CS activities that aim to build SBCC capacity in LMICs are rare. Only 19 publications met the study’s eligibility criteria, and only three focused solely on CS findings. This review’s findings complement previous literature which has noted that evaluation of CS efforts for SBCC is rare (Lettenmaier et al., 2014). Future evaluations should publish their findings more widely in order to share lessons learned with others interested in implementing CS activities in SBCC and generate further knowledge about what works and what does not work. Second, the review found that among publications that described evaluation findings of CS for SBCC, most did not emphasize the assessment of CS activities. The details of how CS activities were evaluated was often lost in description of large multi-arm interventions that were not focused on SBCC or CS [...] Third, the current systematic review found that evaluation assessments of CS for SBCC generally employ non-experimental designs. Of the reviewed publications, only one described an experimental design [...] Fourth, in terms of the SBCC Capacity Ecosystem, while evaluations commonly addressed organization-level capacity and individual-level competencies, they rarely addressed system-level capacity [...] Fifth, publications highlighted several challenges regarding assessing sustainability of CS activities. Although CS is key to ensuring sustainable gains in development, most publications did not explicitly assess sustainability [...] Sixth, authors identified the shortcomings in terms of quality, both in terms of the writing as well as providing sufficient detail and documentation to support claims. Problems of clarity in the writing, particularly in gray literature, made it difficult to understand what kind of CS activities were most effective at strengthening capacity for SBCC [...] Finally, publications did not consistently support all of their recommendations and conclusions with evaluation findings." (Discussion, page 13-14) more

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Addressing COVID-19 Rumors and Behaviors Using Theory in Guyana: A Program Case Study

Bolanle Olapeju, Camille Adams, Joann Simpson, Lyndsey Mitchum, Sean Wilson

Global Health: Science and Practice, volume 10, issue 4 (2022), 11 pp.

"To manage the rapid rise of misleading information on the coronavirus disease (COVID-19) during the pandemic, the Breakthrough ACTION project developed a theory-based rumortracking system to inform Guyana’s COVID-19 communication campaign. The rumor-tracking project used the extended parallel pro ... more

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Social Media–Based Interventions for Health Behavior Change in Low- and Middle-Income Countries: Systematic Review

Jessie Seiler, Tanya E. Libby, Emahlea Jackson, JR Lingappa, WD Evans

Journal of Medical Internet Research, volume 24, issue 4 e31889 (2022), 14 pp.

"The aim of this review is to identify and describe the available literature on effective social media–based behavior change interventions within low- and middle-income countries [...] Results: We identified 1832 studies, of which 108 (5.89%) passed title-abstract review and were evaluated by full ... more

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Understand: Learn the fundamental Social and Behaviour Change (SBC) principles and approaches
Deep Insights

UNICEF (2022), 43 pp.

"People are diverse and unpredictable. How can we better understand them and even predict what they’ll do? While we are all different, a growing body of research is revealing there are consistencies in human decisionmaking and behaviour. This research has challenged classical, ‘rational’ model ... more

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Social and Behaviour Change (SBC): An Intro Guide

UNICEF West and Central Africa Regional Office (2022), 31 pp.

External Link (64)

Google Scholar (51)

WorldCat (55)

Communication for Development: A Practical Handbook
Key Guides

John Tuckey

London; New York: Bloomsbury Academic (2022), 462 pp.

"This book provides a practical and thorough guide to the production of effective broadcasting for development. It covers four key areas of communication: humanitarian broadcasting in emergencies; distance learning; empowerment, good governance and human rights; broadcasting for behaviour and social ... more

External Link (70)

Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo ... more

External Link (56)

Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more

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Media and Citizen Evidence Driven Social and Behavior Change for Keep II 2019 - 2021

Hassan Mohamud, Mercy Njung´e, Moses Maina

Nairobi: Africa’s Voices Foundation (2021), 60 pp.

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Behavioural change promotion toward cleaner cooking solutions

Alessandro Galimberti

Eschborn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2021), 57 pp.

External Link (44)

Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?

BBC Media Action (2021), 3 pp.

"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more

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Training Module on Social & Behaviour Change Communication in Context of Disaster Risk Reduction

Manoj Kumar Bindal, Shalini Prasad et al.

New Delhi: National Institute of Disaster Management (NIDM) (2021), ix, 157 pp.

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Communication for Development (C4D): Advancing Positive Social and Behaviour Change. Supplement to the Global Annual Results Reports 2019

New York: UNICEF (2020), 50 pp.

"This supplement to the 2019 Global Annual Results Reports highlights achievements over the past year which illustrate concrete ways in which C4D approaches strengthen UNICEF programming. The report also highlights challenges identified and immediate priorities to address them. C4D contributes to ad ... more

External Link (52)

Google Scholar (55)

WorldCat (50)

Handbook of Communication for Development and Social Change
Deep Insights

Jan Servaes (ed.)

Singapore: Springer (2020), 2 vols.

"The book contains 85 chapters written by persons who have been on those frontlines of communication and development [...] A variety of case studies appear in the book. For example, Kriss Barker and Fatou Jah – in a chapter titled “Entertainment-Education in Radio: Three Case Studies from Africa ... ” – explore in detail projects in Nigeria, Burundi and Burkina Faso that used a communication intervention approach advanced by the Population Media Center. Other chapters in the Handbook take the reader to Spain, Kenya, South Africa, Kazakhstan, and beyond. Song Shi examines “ICTs and Modernization in China,” revealing that assumptions and theories of the modernization paradigm have significantly influenced the policies and projects on ICT4D in contemporary China. And, Song Shi writes, discussion on the potential of other approaches in ICT4D in China has also emerged among scholars. Hina Ayaz discusses the “Multiplicity Approach in Participatory Communication” in Pakistan – wherein the country adopted the Global Polio Eradication Initiative – only to run into negative perceptions and banning of polio vaccinations. However, a shift to a more successful approach, grounded in UNICEF’s social mobilization and communityinvolvement communication strategy, brought significant success. While many of the Handbook case studies incorporate participation as a significant development factor, they also address a wide range of social and political issues including, for example, civic engagement, sexual harassment, empowerment, and community voices. In addition to an abundance of case studies from around the world, the Handbook delves into various research methods that are being used to understand and design communication for development and social change interventions [...] Handbook editor Jan Servaes' own chapter (with Rico Lie), “Key Concepts, Disciplines, and Fields in Communication for Development and Social Change ” identifies five clusters of concepts and practices that are evident in the field today and which determine the activities and approaches in communication for sustainable development and social change interventions: The clusters are (1) a normative cluster of concepts; (2) a cluster of concepts that sets an important context for communication activities for development; (3) a cluster of strategic and methodological concepts; (4) a cluster of concepts that relate to methods, techniques, and tools; and (5) a cluster of concepts that addresses the practices of advocacy, (participatory) monitoring and evaluation, and impact assessment. The authors extend their discussion into three subdivisions: (1) health communication, (2) agricultural extension and rural communication, and (3) environmental communication (including climate change communication). This leads the reader into issues related to (1) right to communicate; (2) education and learning; (3) innovation, science, and technology; (4) natural resource management; (5) food security; (6) poverty reduction; (7) peace and conflict; (8) children and youth, women, and senior citizens; and (9) tourism. Some of the forerunners of development communication have not been forgotten. In “Daniel Lerner and the Origins of Development Communication”, Hemant Shah links Lerner’s 1958 book Passing of Traditional Society to today’s modernization and faith in technology to solve social problems. Also contributing to the foundation of this field is Paulo Freire who contributed much to idea that participation should be a vital part of the development dialogue. Ana Fernández-Aballí Altamirano’s chapter on "The Importance of Paulo Freire to Communication for Development and Social Change" highlights his main work Pedagogy of the Oppressed as a "before-and-after" in the fields of education, research, and communication, initially in Latin America and later in both North and South. Particularly in the case of development communication and communication for social change, the author stresses, Freire’s work had a definitive impact ..." (Review by Royal Donald Colle, Journal of Development Communication, vol. 30 (2), page 92-94) more

External Link (38)

Radio and Pandemics. COVID-19 in East Africa: How Community and Vernacular Radio Are Influencing Social and Behaviour Change

Daniel Ominde Okoth

Johannesburg: Konrad-Adenauer-Stiftung (KAS) (2020), 23 pp.

Do: Practical guidance on implementation Key Guides

IndiKit: Guidance on Smart Indicators for Relief and Development Projects Key Guides

Understand: Learn the fundamental Social and Behaviour Change (SBC) principles and approaches Deep Insights

Communication for Development: A Practical Handbook Key Guides

Handbook of Communication for Development and Social Change Deep Insights

Do: Practical guidance on implementation
Key Guides

IndiKit: Guidance on Smart Indicators for Relief and Development Projects
Key Guides

Understand: Learn the fundamental Social and Behaviour Change (SBC) principles and approaches
Deep Insights

Communication for Development: A Practical Handbook
Key Guides

Handbook of Communication for Development and Social Change
Deep Insights