"Seit 2012 fördert Oikocredit in Kambodscha eine landesweite Radiosendung, die der ländlichen Bevölkerung Grundkenntnisse in Finanzfragen vermitteln und zugleich nachhaltige Unternehmenspraktiken fördern soll. Finanzielle Grundbildung ist für Oikocredit das entscheidende Instrument, um die Hera
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usforderungen des wachsenden Mikrofinanzsektors in Kambodscha zu bewältigen. Sie ermöglicht es den Menschen, fundiertere Entscheidungen treffen und die Risiken zu hoher Kredite besser zu verstehen. Überschuldung bei Mikrokreditkundinnen und -kunden zu vermeiden, ist Teil der sieben Kundenschutzrichtlinien, deren Umsetzung Oikocredit vorantreibt." (Seite 8)
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"The Nigerian media focuses little on business, and the business coverage that does exist is often dominated by macro-economic, large and international business issues, or is one-sided, representing only the views of government or the elite. The real issues that impact on Nigeria’s millions of sma
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ll businesses and its huge agricultural sector are often neglected, and the poor are denied an effective voice on business environment issues [...] ENABLE [the Enhancing Nigerian Advocacy for a Better Business Environment program] [...] recognis[es] media as a key driver of change and working to reinforce the incentives and improve the skills around small business and agricultural reporting. This involves developing the media as a major actor in the business environment policy process, and working with them to increase the quality and quantity of sustainable (commercially viable) coverage of small business and agricultural issues. The underlying premise for sustainability in media is simple: media coverage that focuses on the real issues that impact on how the majority of Nigerian’s make their living, and which does this in a dynamic and relevant way, will gain significant audience. These popular media products will then attract advertisers and sponsorship. In other words, effective programmes that focus on the livelihoods of the poor can be both popular and profitable for media houses." (Executive summary)
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"This publication has four main purposes. First, it informs local authorities and business associations in Ghana about the benefits of setting up industrial zones in their localities. Second, decision makers will learn about what has been achieved so far through the support to industrial areas in va
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rious regions of Ghana. Third, the document aims to share experiences on how to use radio programmes for economic development initiatives such as industrial zones at the local level. It also targets local media, especially radio, and demonstrates what they can do to create interesting programmes for small businesses and to support local economic development at the same time. Last, but not least the publication seeks to contribute to a wider knowledge sharing among stakeholders as well as the public at large on how to use media for public private dialogue." (Introduction, page 3)
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"In late 2009, three newspaper articles appeared in the Kenyan press, contributing to a newly emerging debate in the Kenyan media over government transparency and accountability. Media reporting in Kenya on governance issues, particularly in relation to corrupt practices in public spending, is not n
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ew. What was unusual about these articles was the attention they brought to the specific issue of taxation. Who is paying tax? Who is not paying tax? And what is happening to the revenue? Using evidence from a range of sources, these articles showed the potential for more in-depth questioning and scrutiny of tax issues by the Kenyan media, strengthening the role the media is playing in the development of Kenyan democracy. The three journalists who published the articles had all recently participated in a workshop for researchers, civil society organisations (CSOs) and Kenyan media representatives held in Kenya in November 2009. This workshop was part of a series of interventions delivered by Relay, a media and research communication programme. The Relay programme is managed by Panos London, which runs workshops and other activities with the other institutes within the Panos network, including Panos Eastern Africa. Relay provides training and facilitates relationship-building among key stakeholders to support more in-depth, research-informed media coverage of complex, under-reported or misreported development issues. The long-term goal is to generate public debate that can have an impact on policy and bring about much-needed change. This case study describes some of the methods and activities developed by Relay and how they were applied in Kenya to the issue of tax and governance. It offers a detailed and descriptive account of Relay’s series of workshop sessions, in particular." (Introduction)
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"This report is intended to serve as a guide for organizations considering establishing journalist-training programs in Nigeria, Ghana and Uganda. The report provides an overview of the challenges and opportunities in the journalism profession in these three countries. Generalizations across countri
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es are difficult. Thus, we encourage anyone making use of this report for program planning to consider the findings on each country as a distinct entity." (Executive summary)
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"The majority of the cases relate to radio programmes that have been supported by FIT Uganda (a Ugandan development company) and the FIT SEMA project (an ILO project). These interventions supported the launch of new radio programme formats that focused on business and livelihood issues. The substant
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ial impact of these interventions on sustainability of programmes, innovation and copycatting and large scale outreach figures are touched on in this report. Going further, the research presented here looks at impacts of these programmes on the livelihoods of the poor. All of the cases researched occurred some years after any direct project intervention. As such they speak positively about the FIT Uganda and ILO experience, and of the ability and willingness of commercial radio to serve a more public interest and in doing so offer an effective mechanism for poor people to tackle policy, legal, regulatory and administrative issues that matter to them." (Executive summary, page 2)
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"This paper explores the role that the mass media can play in enhancing processes that underpin the reform of the business environment. It does so through the lens of local FM radio stations in Uganda that have emerged over the last decade to become a prominent feature of the country’s social, pol
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itical and business landscape. [...] Six case studies were analysed in detail. The case studies highlighted that media intervention can bring about changes in the business environment that results in sizeable and quantifiable impact. [...] The programmes that brought about impact on the business environment were ones that had been supported by donor intervention (FIT Uganda and the ILO SEMA Project). [...] The radio programmes that have brought about impact in the business environment were indigenously owned, managed and run. They operated in diverse local languages and responded to specific local issues. This local ownership and management is at the heart of the success of the programmes and would have been less likely to have come about through programmes funded and managed by donor projects or staff." (Executive summary)
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"Enterprise development interventions that utilize the mass media can be seen to be impacting on three different areas of the operating environment of small businesses. First, mass media can bring about behavioural change in the business operation by influencing public and individual attitudes and b
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ehaviour through interventions applying for instance social marketing techniques. Second, it can provide enhanced services and information about MSE input and output markets by providing information on the services and products available to small businesses, acting as a feedback mechanism to service and input providers, and playing an important role in opening up new markets and improving existing markets for the services and products that small businesses sell. Third, mass media can act as an agent to improve the policy and regulatory environments for small businesses." (Abstract)
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