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Shamba Shape Up Series 11: Knowledge, Attitude and Practices Report

GeoPoll (2021), 65 pp.

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Planning risk communication on foot-and-mouth disease: Guide

FAO;EuFMD (2021), 26 pp.

"The purpose of this guide is to provide risk managers and communicators with a methodology for developing effective foot-and-mouth disease (FMD) risk communication strategies. The concepts presented can also be adapted to risk communication on other animal health threats. Eight steps help readers a ... more

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Participatory Video for Two-Way Communication in Research for Development

Manon Koningstein, Shadi Azadegan

Action Research, volume 19, issue 2 (2021), pp. 218-236

"This paper presents the participatory video methodology as an effective tool to establish a two-way communication channel between researchers and marginalized communities. The discussion begins by describing the transition from one- to two-way communication in the research for development field, fo ... more

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Farmers' Protest: Digital Activism on Facebook

Beulah Rachel Rajarathnamani

Jeevadhara: A Journal for Socio-religious Research, volume 50, issue 295 (2020), pp. 47-54

"This study analyses the content of the messages on the Facebook Page 'Support for Farmers' from the premise of Habermas's 'Public Sphere'. The results show that the discussions in support of the farmers' protest on Facebook galvanized the public interest on the problematic issues faced by farmers a ... more

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External Evaluation of Mobile Phone Technology-Based Nutrition and Agriculture Advisory Services in Africa: Mobile Phones, Nutrition, and Health in Tanzania. Business Modelling Endline Report

Nigel Scott, Simon Batchelor, Jones. Tom

E-pact Consortium;Institute of Development Studies (IDS) (2020), 118 pp.

"mNutrition is a global initiative supported by FCDO, managed by GSMA, and implemented by in-country MNOs and third party providers to use mobile technology, that sought to improve the health and nutritional status of children and adults in the developing world. The potential to utilise mobile techn ... more

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Participatory Communication Plan 2020

Communication for Development Initiative in Asia and the Pacific (ComDev Asia) (2020), 12 pp.

"As a regional initiative, ComDev Asia has adopted the communication framework for family farming and the United Nations Decade of Family Farming (UNDFF 2019-2028). The framework emphasizes three main lines of actions directly linked to UNDFF-GAP Outcome 4.4. These are: 1) participatory communicatio ... more

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Scaling Up Improved Legume Technologies in Tanzania. From Comics to Radio: Targeted Media Campaigns Drive Adoption of Better Agricultural Practices

Canadian International Food Security Fund (2020), 4 pp.

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ICTs for Learning in the Field of Rural Communication

Rico Lie, Loes Witteveen

In: Handbook of Communication for Development and Social Change

Jan Servaes (ed.)

Singapore: Springer (2019), 18 pp.

"This contribution surveys learning approaches in the field of agricultural extension, agricultural advisory services, and rural communication and explores their relationships with Information and Communication Technologies (ICTs). It makes a distinction between theory-based approaches to learning a ... more

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Las TIC en la agricultura boliviana: Nuevas oportunidades para todos los productores?

María Ángeles Rubio, Jorge Albarracín

La Paz: Universidad Mayor de San Andrés (UMSA), CIDES (2019), 205 pp.

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Producción de videos para la agricultura: Una guía para productores, técnicos e investigadores

PLAID Peer-to-Peer Learning (2019), 23 pp.

"En el proyecto PLAID se realizaron cursos de capacitación en vídeo para agricultores y consultores. Las experiencias obtenidas en estos cursos constituyen la base de esta guía. En ella se dan consejos sobre cómo producir vídeos informativos utilizando medios sencillos. Esta guía sigue los tre ... more

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Information and Communication Technology for Agriculture in the People's Republic of China

Manila: Asian Development Bank (ADB) (2019), xii, 67 pp.

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Community Radio as Amplification of Rural Knowledge Sharing

Bridget Backhaus

Asia Pacific Media Educator, volume 29, issue 2 (2019), pp. 137-150

"Community radio’s relationship with the farming communities has a long history in India. The earliest successful experiments in community broadcasting involved both farmers and agriculture. In terms of development communication, community radio in India represents a confluence of somewhat conflic ... more

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Numérique, espaces et sociétés en Afrique

Dabié Désiré Axel Nassa (ed.)

Paris: L'Harmattan (2019), 403 pp.

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Financial Inclusion Youth Toolkit

Cape Town: Children’s Radio Foundation (CRF) (2018), 121 pp.

"Between August 2017 and July 2018, CRF implemented the Kilimo Mtaji project (“agriculture makes sense” in Swahili) in Tanzania and DRC. The aim of the project was to seize the power of youth-produced radio shows and outreach events in order to share key messages that raise awareness around fina ... more

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Can the TV Makeover Format of Edutainment Lead to Widespread Changes in Farmer Behaviour and Influence Innovation Systems? Shamba Shape Up in Kenya

Graham Clarkson, Chris Garforth, Peter Dorward, George Mose, Carlos Barahona, Francisco Areal, MacKenzie Dove

Land Use Policy, volume 76 (2018), pp. 338-351

"Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Afri ... ca. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers. There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems. Data came from two large scale quantitative (n=9885 and n=1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital. Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges. Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems. The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers." (Abstract) more

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Her Farm Radio: Building Knowledge and Developing the Capacity of Malawi’s Female Farmers on Forest Landscape Restoration

Augustine Mulomole, Catherine Mloza Banda, Rex Chapota

IUCN (2018), 12 pp.

"As farmers, foresters and providers, women have a unique understanding of the ecosystems they live alongside. A pioneering radio programme in Malawi is tapping into this immense body of knowledge by creating a platform for women to engage in landscape restoration." (Page 1)

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Why Invest in ICTs for Agriculture?

Wageningen: Technical Centre for Agricultural and Rural Cooperation (CTA) (2018), vi, 67 pp.

"Through case studies and examples of ICTS for agriculture (ICT4Ag) initiatives from across Asia, the Caribbean and sub-Saharan Africa, the first chapter looks at how ICT4Ag actually works to drive economic development across developing economies. Further, the chapter reviews the ICT applications, i ... more

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Digital Platforms for Agro-Advisory and Business Service Delivery: Lessons from Scaling-up of AgroTech in Ghana

Cecil Osei, Alfred Yeboah, Francis Arthur, Emmanuel Agbedanu, Sybil Chidiac

Grameen Foundation;Farmradio International (2018), 15 pp.

"Grameen Foundation, Farm Radio International and other partners implemented the project “Achieving Impact at Scale” from 2015 to 2018 18. The objective of the project is to test the scale up of AgroTech, an ICT platform, in the delivery of agricultural extension and agribusiness advisory servic ... more

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Exploiter les opportunités du numérique au profit du développement rural

Bonn: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) (2018), 106 pp.

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Agriculture Extension System in India: Review of Current Status, Trends and the Way Forward

Ashok Gulati, Pravesh Sharma, Anisha Samantara, Prerna Terway

New Delhi: Indian Council for Research on International Economic Relations (ICRIER) (2018), xvi, 106 pp.