"Produced in landscape format and attractively designed, this is a valuable practical marketing manual that aims to assist small publishers to make sense of the publishing world, particularly NGOs with publishing activities, but where publishing is not the core function. The manual will guide them t
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hrough the principles and processes of effective marketing, and linking the capabilities of a publishing company to the needs of the customer. The author was formerly Marketing and Managing Director of David Philip Publishers in Cape Town, and is well known for a series of successful marketing workshops she has conducted during each year’s Zimbabwe International Book Fair. Those that are struggling with their marketing will find a wealth of practical, hard-nosed advice in this guide, which covers these topics: (1) Defining your Market, (2) What is Marketing? (3) The Marketing Plan, (4) Sales and Selling, (5) Distribution, Co-operative Publishing and Rights, (6) Publishing, Marketing and Finance, (7) Development Agencies, Donors and Commercial Publishers, and (8) Strategic Planning. Interspersed with the text are a number of practical exercises, and there are also reproductions of flyers and other publicity material as illustrative examples of good practice." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2458)
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"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmenta
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l Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
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"For several years there has been an awareness in the Philippines of the need to ensure that investments in natural resources research produce options which farmers may adapt and adopt. The Philippines Council for Agriculture and Resources Research and Development (PCARRD) 1991 Review highlighted th
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e need to address inadequate links between farmers, outreach systems and research. The report underlined the limited number (11 percent) of "mature technologies" which had been adopted by farmers. This case study grew out of an FAO/UNDP communication for development project which aimed at improving the exchange of relevant agricultural information between research, extension networks and farmers in five regions of the Philippines. The field work in each site was started using rapid appraisal techniques. It soon became evident however, that technology and information per se were insufficient elements to propel an increase in agricultural productivity and rural incomes. Other demands were voiced by the communities, which in turn pointed to the need to make services in all sectors more responsive to barangay needs, including credit supply, infrastructure development, marketing, health and education. The farmers' definitions of problems and their underlying causes indicated the limited impact which agricultural information and communication have, if not coordinated, with other services. This explains why agricultural development needs to have a systems perspective. From a systems perspective, it is necessary to identify all the actors involved. In this context it was clear that the Department of Agriculture's extension system is only one of many actors which influence farmers' decision making hence the necessity for systematic mapping of the agricultural information linkages that are important to farmers." (Abstract)
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"The book examines the history and evolution of communication for development, as well as prospects for the future. Introductory comments are extended into two chapters which are conceptual and general. The first expands the description of the roles communication has been required to play in develop
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ment programmes. The second, admitting that the majority of development projects fail, looks for explanations. Parts Two and Three review in substantial detail the place of communication in agriculture and in nutrition. As well as presenting a detailed history of attempts to affect agricultural practice and nutritional practice through information programmes, they are an argument for a particular approach to communication for development. They do not assume that information is valuable; they start with an examination of evidence for the possibility of using information to affect particular agricultural or nutritional behaviours. The way in which non-conventional (non-media based) programmes have tried to provide such information is described. Comparison across programmes stimulates the presentation of a list of problems with designing and implementing information programmes in conventional ways. This then serves as a framework for analysing the potential and realized contributions of media-based programmes. At their best, it is argued, media-based programmes do help resolve the problem of organizing, maintaining and paying for the necessary corps of field staff. Implications are drawn for practice, and prescriptions drawn up for doing information for development well. Critical elements are: financial and managerial feasibility; responsiveness; message development; integration with other institutions; support in the process of change; patience; political attractiveness. Implications for media-based and face-to-face programmes are drawn." (https://www.cabdirect.org)
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"La présente publication concerne les documents de travail qui ont été l'objet, en juin 1986, d'un séminaire pour correspondants régionaux et locaux, rélaisé à Bamako, capitale de la République du Mali. Nous espérons pouvoir, par cette publication, contribuer à l'explitation du thème "Ra
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dio Rurale et Développement Rural" et recommandons la lecture de ces textes aux participants des promotions antérieures du DWAZ ainsi qu'à un cerlce plus large d'intéressés." (Préface, page 5)
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