Communicating the Environment: Environmental Communication for Sustainable Development
Frankfurt am Main: Peter Lang (2000), 295 pp.
Contains acronyms, bibliogr. pp. 277-283
Series: Environmental Education, Communication and Sustainability, 7
ISBN 3-631-36815-1
Signature commbox: 10-Development-E 2000
"This reader is envisioned as a resource for policy-makers and project planners, providing an overview of Environmental Communication as a management tool for initiatives geared towards environmental sustainability. The authors hope that their articles will convincingly show why and how Environmental Communication should become an integral component of policies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end. The idea for this book was born at an international workshop on "Communicating the Environment" organized by the Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) in Bonn, Germany in late 1996." (Preface, page 5)
PART 1: EXECUTIVE SUMMARY, 9
PART 2: ORIENTATION
Sustainable Development - An Impossible Image? 16
Sustainable Development as a Guiding Principle / W. Hamacher, 18
Goal Functions as Human Orientors of Sustainable Development / U. Jüdes, 20
Environmental Communication for Sustainable Development / M. Oepen, 27
PART 3: CONCEPTUAL FRAMEWOK
Environmental Communication in a Context / M. Oepen, 34
The Evolving Role of Communication as a Policy Tool of Governments / C. V. Woerkoem, F. Hesselink, A. Gomis and W. Goldstein, 54
Environmental Communication and Conflict Management / W. Hamacher, K. Block, 64
Mainstreaming the Environment through Environmental Education, Training and Communication - EETC / R. Adhikarya, 69
PART 4: STRATEGY
10 Steps towards an Effective Environmental Communication Strategy, 88
Situation Analysis and Problem Identification, 93
Audience and Knowledge, Attitude and Practice (KAP) - Analyses, 106
Communication Objectives, 127
Communication Strategy Development, 128
Participation of Strategic Groups, 132
Media Selection and Mix, 140
Message Design, 151
Media Pretesting and Production, 157
Media Performance and Field Implementation, 158
Process Documentation and Monitoring and Evaluation, 159
PART 5: CASE STUDIES
Environmental Activism Through an Entertainment-Education Radio Soap Opera in India / Arvind Singhal, Saumya Pant and Everett M. Rogers, 166
Promoting Sustainable Rural Development Practices through Training of Agricultural Extension Workers in Indonesia / M. Rikhana, S. Martaamidjaja, 170
Rubbish, Recycling and the Role of Media - Public Awareness Strategy to a Waste Picker Development and Recycling Project in Indonesia / M. Oepen, 180
Environmental Education and Communication in Africa / M. Trudel, 198
Environmental Communication and education in Support of Sustainable Regional Development in Ecuador / M. Encalada, 208
Environmental Education and Communication on the Black Lion Tamarins in Brazil / S. Padua, 215
Applied Behavioral Change in a National Park in the United States / W. Smith, 220
Communication between Farmers and Government about Nature in the Netherlands / C. van Woerkum, N. Arts, 223
PART 6: LESSONS LEARNED
Involving the People, 230
Addressing Local Needs, 234
Managing an Environmental Initiative, 236
Sharing Responsibility through Cooperation, 240
Mainstreaming the Environment, 243
Checklist for Environmental Communication in Projects, 246
PART 7: RESOURCES
Web-based Environmental Communication Training - Reflections from Work in Progress / T. Zschocke, 250
Linking Key Concepts: Team-building, Systems Thinking and Sustainable Development / G. Martin Mehers, 256
Selected Environmental Communication Training Opportunities, 259
Job Aids, 264
Selected Literature, 267
Selected Case Studies, 274
PART 2: ORIENTATION
Sustainable Development - An Impossible Image? 16
Sustainable Development as a Guiding Principle / W. Hamacher, 18
Goal Functions as Human Orientors of Sustainable Development / U. Jüdes, 20
Environmental Communication for Sustainable Development / M. Oepen, 27
PART 3: CONCEPTUAL FRAMEWOK
Environmental Communication in a Context / M. Oepen, 34
The Evolving Role of Communication as a Policy Tool of Governments / C. V. Woerkoem, F. Hesselink, A. Gomis and W. Goldstein, 54
Environmental Communication and Conflict Management / W. Hamacher, K. Block, 64
Mainstreaming the Environment through Environmental Education, Training and Communication - EETC / R. Adhikarya, 69
PART 4: STRATEGY
10 Steps towards an Effective Environmental Communication Strategy, 88
Situation Analysis and Problem Identification, 93
Audience and Knowledge, Attitude and Practice (KAP) - Analyses, 106
Communication Objectives, 127
Communication Strategy Development, 128
Participation of Strategic Groups, 132
Media Selection and Mix, 140
Message Design, 151
Media Pretesting and Production, 157
Media Performance and Field Implementation, 158
Process Documentation and Monitoring and Evaluation, 159
PART 5: CASE STUDIES
Environmental Activism Through an Entertainment-Education Radio Soap Opera in India / Arvind Singhal, Saumya Pant and Everett M. Rogers, 166
Promoting Sustainable Rural Development Practices through Training of Agricultural Extension Workers in Indonesia / M. Rikhana, S. Martaamidjaja, 170
Rubbish, Recycling and the Role of Media - Public Awareness Strategy to a Waste Picker Development and Recycling Project in Indonesia / M. Oepen, 180
Environmental Education and Communication in Africa / M. Trudel, 198
Environmental Communication and education in Support of Sustainable Regional Development in Ecuador / M. Encalada, 208
Environmental Education and Communication on the Black Lion Tamarins in Brazil / S. Padua, 215
Applied Behavioral Change in a National Park in the United States / W. Smith, 220
Communication between Farmers and Government about Nature in the Netherlands / C. van Woerkum, N. Arts, 223
PART 6: LESSONS LEARNED
Involving the People, 230
Addressing Local Needs, 234
Managing an Environmental Initiative, 236
Sharing Responsibility through Cooperation, 240
Mainstreaming the Environment, 243
Checklist for Environmental Communication in Projects, 246
PART 7: RESOURCES
Web-based Environmental Communication Training - Reflections from Work in Progress / T. Zschocke, 250
Linking Key Concepts: Team-building, Systems Thinking and Sustainable Development / G. Martin Mehers, 256
Selected Environmental Communication Training Opportunities, 259
Job Aids, 264
Selected Literature, 267
Selected Case Studies, 274
