Filter
73
Featured
Free Access
39
Key Guidance
3
Quick Overview
1
Topics
Nonprofit Public Relations: Design & Implementation
16
Nonprofit Public Relations & Marketing
7
Nonprofit Public Relations: Experiences
6
Online Marketing, Online Public Relations
4
Online Fundraising
4
Social Media
4
Parish Communication, Parish Public Relations
3
Crisis Communication
3
Digital Journalism, Online Journalism
3
Influencers (Social Media)
3
Book Marketing, Branding & Promotion
2
Campaigning: Planning & Implementation
2
Nonprofit Management, NGO Management, Management General
2
Electronic Commerce
2
Online Public Relations
2
Twitter & Microblogs
2
Instagram
2
YouTube
2
NGO Websites
2
Crowdsourcing
2
Corporate Communications
2
Advertising
1
Digital Advertising, Online Advertising
1
Audiences & Users
1
Digital & Social Media Use, Internet Use
1
Prosumers & User Self-Marketing
1
Authoritarian Regimes: Media Systems & Landscapes
1
Behaviour Change Campaigns
1
Campaigning: Message Design
1
Campaigning: Target Groups
1
Digital Media Campaigns
1
Event Marketing & Communication
1
Church Public Relations
1
Development Organizations: Communication Strategies & Media Representation
1
Public Diplomacy, Cultural Diplomacy
1
NGOs & Civil Society Organizations: Communication Strategies & Practices
1
Development Aid Public Relations, Development Public Awareness Raising
1
Nonprofit Public Relations: Evaluation, Monitoring, Impact Assessment
1
Social Marketing
1
Islamic State (Political-Religious Extremist Organization)
1
Human Security Reporting
1
War Reporting
1
Content Analysis (Research Method)
1
Creative & Cultural Industries
1
Nonprofit Organizations, NGOs
1
Behaviour Change Communication
1
Digital Ethics, AI Ethics, Social Media Ethics, Data & Information Ethics
1
Digital Healthcare & Information, Mobile Health, E-Health, Telemedicine
1
Digital Research Methods
1
Email, Electronic Mail
1
Google
1
WeChat (Messaging, Social Media & Mobile Payment App, China)
1
Social Media in Political Communication
1
Financing Digital / Online Media
1
Blogging, Blogs
1
Journalistic Social Media Use
1
Social Media Marketing in Broadcasting Enterprises
1
Disinformation, Misinformation, Fake News
1
Media Marketing, Branding & Promotion
1
Small Enterprises, Micro Businesses, Small & Medium Enterprises (SME)
1
Accountability & Transparency of the Media
1
Editorial Guidelines
1
Evaluation Methods, Evaluation Tools
1
Collaboration
1
China: Transnational Information Operations, International Broadcasting, Public Diplomacy
1
Communication Networks
1
Organizational Communication, Institutional Communication
1
Social Media Landscapes
1
Crowdfunding
1
Low-Cost Solutions, Low Budget Calculation
1
Police
1
Political Communication
1
Stakeholders, Stakeholder Analysis, Stakeholder Participation
1
Research Methods
1
Quantitative Research Methods
1
Networks & Networking
1
Low-Cost Technologies
1
Software
1
Mobile Phone Apps
1
Mobile Phone Use for Social Purposes, Mobiles for Development
1
Language
Document type
Countries / Regions
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
Erfolgreiche PR im Social Web: Das praktische Handbuch
Bonn: Galileo Press (2013), 522 pp.
"Nutzen Sie das Potenzial von Facebook, Twitter & Co.! Stellen Sie sich der Herausforderung einer modernen, dialogorientierten PR-Strategie. Anhand von zahlreichen Praxisbeispielen aus unterschiedlichen Branchen lernen Sie, soziale Medien systematisch einzusetzen. So wird Ihre digitale PR- und Öffe
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Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co.
Bonn: Galileo Press, 2., aktualisierte Aufl. (2012), 538 pp.
"Twitter, Facebook, XING und Co. spielen für das Online-Marketing eine immer wichtigere Rolle. Die beiden Social-Media-Experten Anne Grabs und Karim-Patrick Bannour zeigen Ihnen, dass es für Unternehmen jeder Branche und jeder Größe interessant ist, in Social Media aktiv zu werden. Folgen Sie de
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Course on E-Commerce and Digital Marketing
Incheon: Asian and Pacific Training Centre for Information and Communication Technology for Development (APCICT-ESCAP) (2024), xi, 66 pp.
101 Digital Marketing & Fundraising Best Practices: A Checklist for Nonprofits
Nonprofit Tech for Good (2024), 14 pp.
Digital 2024: Global Overview Report
Quick Overview
We Are Social;Meltwater (2023), 561 slides
"Overall digital growth has slowed over recent years, but this is to be expected as internet users reach “supermajority” status. However, while almost two thirds of the world’s total population is now online, 2.7 billion people remain “unconnected” at the start of 2024, and adoption rates
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2023 Nonprofit Tech for Good Report
Nonprofit Tech for Good (2023), 22 pp.
"The biennial Nonprofit Tech for Good Report seeks to gain a better understanding of how nonprofit organizations use technology for digital marketing and fundraising. The 2023 report is based on the survey responses of 1,732 nonprofit professionals that subscribe to or follow Nonprofit Tech for Good
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Social Media Marketing for Book Publishers
London: Routledge (2023), xv, 184 pp.
"Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry. Taking a hands-on, practical approach, Social Media Marketing
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Mixed Methods Perspectives on Communication and Social Media Research
London; New York: Routledge (2023), xxviii, 280 pp.
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the exp
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Informe de sistematización de experiencias: Editorial 3600
La Paz: Universidad Católica Boliviana, Master Thesis (2023), 61 pp.
"Este soporte de sistematización revela el conjunto de experiencias a través de las cuales el grupo ha podido construir la estrategia que presenta la Editorial 3600 para cumplir su objetivo de posicionamiento, para ello la narración está redactada en primera persona plural, haciendo referencia a
...
94 Free or Low-Cost Tools and Resources for Nonprofits
Nonprofit Tech for Good (2022)
"Provided you set aside the time to explore and experiment, your nonprofit can use the free or low-cost tools and resources listed below to significantly improve your digital marketing and fundraising campaigns." (https://www.nptechforgood.com)
How Google’s Ad Business Funds Disinformation Around the World
ProPublica (2022)
"The largest-ever analysis of Google’s ad practices on non-English-language websites reveals how the tech giant makes disinformation profitable." (Introduction)
Social Media for Behaviour Change Toolkit (SM4BC) for Disaster Preparedness and Disaster Risk Reduction in Latin America and the Caribbean
Key Guidance
Geneva: International Federation of Red Cross and Red Crescent Societies (IFRC) (2021), 170 pp.
"This toolkit will help you to learn and apply the most important concepts of behaviour change to use in your social media planning, content development and outreach. In fact, the ideas you’ll gather here can help you with all aspects of your program’s communications and project design. The acti
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Le community management: Stratégies et bonnes pratiques pour une communication digitale réussie
Paris: L'Harmattan (2021), 278 pp.
"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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An Illustrated Field Guide to Social Media
Riva Illustrations (2021), 119 pp.
37 social media hacks: Strategien, Taktiken, Tipps und Tricks für mehr Reichweite, mehr Interaktionen und dauerhaft mehr Conversions
Köln: [author], 2., überabr und aktual. Aufl. (2021), 131 pp.
"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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Humanitarian Relief and Development Organizations’ Stakeholder Targeting Communication on Social Media and Beyond
Voluntas, volume 32 (2021), pp. 120-135
"Nonprofit scholars have long considered stakeholder targeting communication (STC), an important mechanism of organizational accountability to meet stakeholders’ diverse interests and needs. However, research has yet to systematically examine the antecedents and outcomes of organizations’ STC to
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Influencer Marketing: Grundlagen, Strategie und Management
Stuttgart: UTB;UVK, 2. überarb. u. erw. Aufl. (2020), 244 pp.
"Das Influencer Marketing hat sich in Deutschland in den vergangenen Jahren etabliert und entwickelt sich langsam aus der Experimentierphase heraus zu einem wesentlichen Baustein der Marketing-Strategie von Unternehmen. Dabei kristallisieren sich nach und nach Standards und allgemeingültige Regel h
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Comunicação, media e indústrias criativas na era digital
Porto: Universidade do Porto, Faculdade de Letras (2020), 416 pp.
Identidad digital: Cómo administrar la presencia en la red
Buenos Aires: Konrad-Adenauer-Stiftung (KAS) (2020), 50 pp.
"Deberemos nacer —mejor dicho, renacer— en Internet si queremos tener futuro. De ahí la importancia de los dominios personales, de los nick names, de los avatares y de nuestros perfiles públicos en redes sociales. Somos el rastro que dejamos y el que otros dejan de nosotros. Es lo primero que
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Cheat Sheet: Social Media
Project on Middle East and Democracy (POMED) (2020), 3 pp.
"An effective social media presence helps policy and advocacy-oriented organizations raise their visibility by potentially reaching a wider audience of concerned people, creating a network/coalition of organizations who share the same mission, and influencing important community stakeholders. These
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