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How public service media are reaching and reflecting indigenous audiences

Jam Tahana

Public Media Alliance (2023), 67 pp.

"For nearly a century, many national public service broadcasters have told Indigenous stories, with many trailblazing Indigenous staff taking these stories to national and international audiences. They have been there to record waiata, chants and joiks of the elders, providing a treasury of language ... and culture that might otherwise have been lost. They have done important journalism that has changed a nation, uncovering the grim past of dispossession, often forcing reconciliation efforts in states. But the broadcasters have also been far from perfect. These trailblazers often beat a lonely path. Their stories may have been overlooked, if not marginalised. As one participant in this study noted: in many countries, public service broadcasting was established as part of a nation-building project. What does that mean if the nation being built was at the expense of the original inhabitants? Fortunately, things are changing. The fact this conference is happening is a start. There is an impressive array of Indigenous broadcasters around the world, and there is an increasing appetite for Indigenous content and languages, with public service broadcasters now playing a leading role in meeting that demand. Many have produced significant Indigenous strategies, policies, or reconciliation plans. There is a lot of work to do, and it’s a daunting task that must be approached with humility. But that work is happening, and it is being fronted by some incredible and passionate Indigenous leaders, with the support of wider organisations. Ahead of its October 2024 conference in Ottawa, Walking Together: Amplifying Indigenous Stories in Public Media, CBC/Radio-Canada commissioned the Public Media Alliance to write this briefing paper, in the hope that it will set the scene for a more expansive discussion. They asked us to hold a range of in-depth interviews with those responsible for Indigenous staff, strategy and content at seven national public service media organisations and two Indigenous broadcasters. The discussions were detailed, and the passion and drive of those interviewed was obvious. I can only hope to have fully captured their essence. The countries and territories profiled share many similarities: they have strong public media that offer Indigenous services, but they are also countries with one or many Indigenous groups who have become a minority through settler colonisation which, over centuries, has eroded language, culture and Indigenous society. But while there are striking similarities between these peoples, they are by no means the same. Indigenous societies are vastly diverse and rich in their own way, and the histories, governance, statutory recognition, reconciliation, reclamation, stories and experiences are incredibly varied. Even among public service broadcasters, there is great variation; their mandates, remits, and how they both work with, cover and serve Indigenous Peoples differs. Some countries have a single national public service broadcaster with an autonomous Indigenous service; others may only have Indigenous programmes or staff within a wider service; while others will have dedicated Indigenous broadcasters." (Introduction, pages 4-5) more

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The Good, The Bad and The Ugly: The Opportunities, Challenges and the Mitigation Strategies of the Young Indigenous Social Media Users of the Chitagong Hill Tracts in Bangladesh

Ishmam Bin Rofi et al.

Yokohama, Japan: CHI ’25, April 26–May 01, 2025 (2025), 22 pp.

"The Chittagong Hill Tracts (CHT) of Bangladesh is home to numerous Indigenous ethnic communities, and their languages, rituals, and values are distinct from those of the mainstream population. These diferences, coupled with the past eight decades of turbulent political history, have contributed to ... more

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Comunidades Kichwa y Shuar y sus medios comunitarios: Uso y hábitos de consumo de medios en la Amazonía Ecuatoriana de las comunidades Kichwa y Shuar

Coordinadora de Medios Comunitarios Populares y Educativos del Ecuador (CORAPE) (2021), 17 pp.

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Medios indígenas: Teorías y experiencias de la comunicación indígena en América Latina
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Gemma Orobitg (ed.)

Madrid; Frankfurt am Main: Iberoamericana; Vervuert (2020), 419 pp.

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The Business of Chin Media: News Audiences Challenges Survival
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New York: Media Development Investment Fund (MDIF) (2019), 90 pp.

"This report analyses the Chin media sector. It is based on research conducted by MDIF from late 2018 through December 2019, as well as a quantitative and qualitative survey conducted by Myanmar Survey Research (MSR) in May 2019. The report provides data on the Chin media operations themselves, as w ... more

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Indigenous Social Media Practices in Southwestern Amazonia

Pirjo Kristiina Virtanen

AlterNative: An International Journal, volume 11, issue 4 (2016), pp. 350-362

"This article discusses how the use of social media fosters, motivates, and regulates social relations among the Arawakan- and Panoan- speaking indigenous groups in the state of Acre and the southern part of the state of Amazonas, Brazil, where even the smallest towns have recently received highspee ... more

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Trust, Influence, and Connectivity: Understanding Information Ecosystems in Pakistan’s Tribal Areas. A Design Research Approach

Panthea Lee

Reboot; Internews (2014), 75 pp.

"This report offers a fresh perspective on the information and media landscape in Pakistan’s Federally Administered Tribal Areas (FATA). It presents insights into the human impacts of information challenges and articulates opportunities to design development programming. By bringing a ground-level ... more

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Walking the Talk: Reflections on Indigenous Media Audience Research Methods

Michael Meadows

Participations: Journal of Audience & Reception Studies, volume 6, issue 1 (2009), pp. 118-136

"Anthropological research methods are characteristic of much of the investigation of remote Indigenous media production in Australia and have enabled the voices of some Indigenous audiences to be heard. However, these approaches generally have been concerned with the social organisation of productio ... more

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Von Pfeil und Bogen zum "Digitalen Bogen": Die Indigenen Brasiliens und das Internet
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Eliane Fernandes Ferreira

Bielefeld: transcript Verlag (2009), 253 pp.

"Seit den 1980er Jahren setzt sich die indigene Bevölkerung Brasiliens verstärkt für ihre Rechte in der Gesellschaft ein. Kommunikation spielt hierbei eine entscheidende Rolle - besonders das Internet gewinnt als Medium im Alltag indigener Gemeinschaften immer mehr an Bedeutung. Aber wie wird das ... more

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The Role of Radio and TV in the Life of Ethnic Minorities in Vietnam. Case Study: The H'Mong People in Lao Cai and Lai Chau Province

Thuy Thi Thu Nguyen

Tromsø (NO): University of Tromsø, Faculty of Social Sciences, Master Thesis in Indigenous Studies (2008), 89, 22 pp.

"Nowadays, ethnic minorities in Vietnam are still coping with serious difficulties in life such as poverty and illiteracy. Meanwhile, media for ethnic minorities, including radio and TV for ethnic minorities in Vietnam, are at a low level of development. In fact, both VTV5 (the TV division for ethni ... more

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La influencia de la TV en el pueblo Zutujil de Santiago Atitlán

Gabriel Caballeros

Berlin: Freie Universität Berlin, Doctoral Thesis (2008), 405 pp.

"La presente investigación intenta descubrir y definir la influencia de la TV en los zutujiles de Santiago Atitlán en Guatemala. La misma está dividida en los niveles teórico y práctico. La parte teórica se remite a diversas fuentes históricas y científicas, que se enlazan con la dinámica s ... more

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Community Media Matters: An Audience Study of the Australian Community Broadcasting Sector

Michael Meadows, Susan Forde, Jacqui Ewart, Kerrie Foxwell

Brisbane: Griffith University (2007), 118 pp.

"This report presents the results of the first national qualitative research study into Australian community broadcasting audiences. It explores why a significant and increasing number of Australians listen to community radio and/or watch community television, what they value about it, and how it me ... more

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Der Rundfunk als Mittel der Eingeborenenpolitik

E. Zechlin

Rundfunk und Fernsehen, issue 1 (1953), pp. 27-37

"Entwicklung des Radios in Nordrhodesien von 1940 bis 1952 - Probleme bei der Anpassung der Programme an die Hörer - Individuelles und kollektives Zuhören - Technische und finanzielle Probleme - Programmstrukturen - Seit 1949 gibt es ständige Hörerumfragen." (Jean-Marie Van Bol, Abdelfattah Fakh ... more

Medios indígenas: Teorías y experiencias de la comunicación indígena en América Latina Top Insights

The Business of Chin Media: News Audiences Challenges Survival Top Insights

Von Pfeil und Bogen zum "Digitalen Bogen": Die Indigenen Brasiliens und das Internet Top Insights

Medios indígenas: Teorías y experiencias de la comunicación indígena en América Latina
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The Business of Chin Media: News Audiences Challenges Survival
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Von Pfeil und Bogen zum "Digitalen Bogen": Die Indigenen Brasiliens und das Internet
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