"This book takes students step-by-step through the process of doing qualitative content analysis. Margrit Schreier show how to: create a coding frame; segment the material; try out the coding frame; evaluate the trial coding and then carry out the main coding; and consider what comes next. She also
...
discusses software choices for doing qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to check for understanding." (Publisher description)
more
"Media Talk" provides an accessible introduction to the analysis of the spoken word by examining linguistic and discursive aspects of broadcast media. Beginning with the observation that talk is central to all genres of radio and television, Ian Hutchby examines the forms of speech used by broadcast
...
ers as their primary means of communicating with audiences. He looks at a range of media forms and genres, including televised audience debates, confrontational TV talk shows such as "Oprah Winfrey" and "Ricki Lake", open-line talk radio shows, advice-giving broadcasts, news interviews and political panel discussions. Hutchby argues that the study of talk provides insights into the very nature of mass communication, and invites the reader into further consideration of a range of important issues, such as the relationship between broadcasters and audiences, and the public role of media output. The book not only describes the role of media talk but also provides detailed examples of analytical tools." (Publisher description)
more
"Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of
...
public health topics, coverage includes: conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues; measurement challenges posed by the broad range of media; use of content analysis across multiple media types; the potential for individual differences in audience interpretation of message content; case studies that examine public health issues in the media to illustration the decisions that are made when developing content analysis studies. The volume concludes with a set of guidelines for optimal content analysis research, and suggests ways in which the field can accommodate new technologies and new ways of using media. Developed for researchers in communication, media, and public health, this unique resource demonstrates how the variety of decisions researchers make along the way allows the exploration of traditions, assumptions and implications for each varying alternative and ultimately advances the science of content analysis research." (Publisher description)
more
"The findings from this research reveal the complexity of delivering journalism training and the challenges involved in capturing evidence of impact. Content analysis is a useful tool for measuring change in media output. It can both inform training delivery and provide evidence of improvements to o
...
utput after training has taken place. The detailed and systematic collection and analysis of data can detect subtle changes in content, presentation of output and production elements that might not be captured by other research techniques. Although content analysis provides evidence that the output has changed it may not necessarily be a direct result of the intervention. Content analysis records media output - it does not measure the situation under which the news is produced. For example, during the training period managers might have introduced editorial guidelines or style guides to the organisation independently of the training intervention. Changes in output might be attributable to the actions of management rather than the training experience. Content analysis is also limited to measuring changes to output only – not to the skills acquired by particular trainees. For example, a trainer worked with the news room team to produce a radio package - at the last minute the management refused to broadcast the piece due to editorial policy. Although the improved content was not broadcast, and therefore not included in the content analysis, journalists acquired skills in the production process." (Research learnings, page 8)
more
"Am Beispiel eines von den Autoren realisierten Evaluationsprojektes führt dieses Buch in die Planung und praktische Durchführung von qualitativer Evaluation ein. Anhand einer detaillierten Schritt-für-Schritt-Anleitung werden die Bestandteile eines Evaluationsprozesses von der Gegenstandsbestimm
...
ung, Erhebung und Codierung der Daten bis hin zur computergestützten, kategorienbasierten Auswertung mit Hilfe der Software MAXQDA und der Verfassung des Berichts nachvollziehbar dargestellt. Die im Buch beschriebene computergestützte Vorgehensweise lässt sich auch bei knappen zeitlichen und finanziellen Ressourcen umsetzen. Eine Checkliste und weitere Arbeitshilfen unterstützen die Gestaltung eigener qualitativer Evaluationsprojekte." (Verlagsbeschreibung)
more
"The first six chapters of this book give you the background information you need to understand how to do an audience survey to a high standard. The explanation is based on the standard face-to-face survey method, where trained interviewers speak directly to audience members. You can use the informa
...
tion in Part I in several ways: to organize your own survey, or to commission an expert to do a survey for you, and understand most of the decisions that they and you will face, or to help decide whether you need a survey, or some other type of research. If you are interested doing your own research, but after reading these six chapters you realize that it may be too difficult, slow, or expensive to complete a face-to-face survey, try Part II of the book, which describes some other types of survey, and several methods of qualitative research." (Page 5)
more
"The text focuses on the process of genre analysis, using the selected approaches discussed. The book provides examples and analyses of genres in an effort to support, illustrate, and extend any abstract concepts that have been introduced. More important, it gives students the theoretical tools to c
...
onduct their own primary research into genres. In that sense, the methodology is expansive rather than reductive. Presumably, two students could conduct an analysis of the same genre using different approaches and come up with divergent interpretations. In all cases, for an interpretation to be valid: (1) the analysis must be systematically applied, and (2) the analysis must be supported with concrete examples from the text (i.e., film, television episode, newspaper). It must be emphasized, however, that depending on the specific area of study, one approach may be more useful than another." (Preface, page xiii)
more