"The message matrix facilitates local stakeholder groups and community members to take an active, empowered role in content development for an educational communication programme. The method enables active participation of target audiences and stakeholder groups in the identification, analysis and r
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esolution of problems affecting the community. Use of the matrix underscores the significance of proactively and vigorously involving all stakeholders and leveraging their wealth of knowledge and experience. The message matrix helps to ensure that key messages of the programme — its core learning objectives — originate from people themselves rather than from outside experts or policy makers. Likewise, it helps to ensure that communication programmes are developed within proper cultural frameworks and in ways that engage stakeholders throughout and across the process of programme design, from setting overall objectives to framing key messages. The use of the matrix — for example, in a programme design workshop — anchors a participatory and consultative process that addresses existing and desired knowledge, attitudes and practices. The matrix helps to identify, analyse and classify audience behaviour, making it easier to provide relevant, well-defined and practicable solutions in the form of positive behaviours and demonstrable benefits that will motivate listeners to take action." (Pages 99-100)
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"This learning resource kit aims to provide an answer to the current gender gap in news content and lack of existing self-regulatory mechanisms to confront gender bias. It is organised in two books that may be read independently of each other. Book 2 will be of interest to media practitioners – jo
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urnalists, reporters and editors – including educators and civil society engaged in gender-focussed media monitoring. It provides practical guidelines for gender-ethical reporting on eight thematic areas, namely: climate change; disaster reporting; economic news – accounting for women; sexual and reproductive health; human trafficking; peace and security; political news – reporting on women in government; and, sexual violence." (Preamble, page 4-5)
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"The European Commission has begun to integrate a political economy approach throughout the project cycle. This guide tailors the political economy approach to the media development sector specifically. Using a political economy media matrix (PEMM) as its basis, it explains how to integrate the PE a
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pproach throughout the programme cycle." (Background, page 4)
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"This publication responds to the increasing need for organisations to think and plan strategically about managing and using their information and knowledge resources in an efficient and effective manner. Lack of strategy for information and knowledge management was identified as a major gap when CT
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A conducted a series of needs assessment studies across the ACP regions to gain an insight into the needs and capacities of various actors in the agricultural and rural development sector. Further gaps were observed due to lack of information sharing and dissemination approaches within institutions, making it difficult for organisations to learn lessons from past practices and effectively plan, monitor, and evaluate their activities. The studies covered hundreds of agricultural and rural development (ARD) institutions and consultations were held with senior policy-makers and planners from a wide crosssection of institutions. The need to help organisations develop and implement an information and communication management (ICM) strategy emerged as the top priority, which bodes well with CTA’s current emphasis on integrating knowledge management (KM) with ICM, as reflected in its new strategic plan. Based on a thorough review of what had been done in this area, CTA embarked on the development of two publications – a Facilitator’s guide and a User’s manual – in collaboration with ICM and KM practitioners. The exercise involved writing, organising regional methodology validation and training of trainers workshops in the Caribbean, Pacific, Southern, West and Eastern Africa. The manuals are the output of a highly collaborative and consultative process aimed at filling a clearly identified need. The manuals stress the importance of teamwork, consultation and getting the buy-in of all stakeholders who will be affected by and involved in the actual crafting of the ICKM strategy. They examine implementation, monitoring and evaluation issues with useful tips and tricks." (Foreword, page vii)
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"In 2010, Farm Radio International gathered information about farmer radio programs from radio stations in Cameroon, Ghana, Kenya, Tanzania and Malawi. We visited twenty stations and two production houses and listened to their farmer programs. We posed hundreds of questions to the people making the
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programs and to the people listening to them. Stemming from our findings, we are publishing a list of tips for broadcasters who want to improve their farmer programs starting right now! Positive change rarely happens overnight – but it does start with one forward step. We have grouped these tips into three categories: quick fixes, middle-sized improvements, and the big stuff. We encourage you to consider implementing the “quick fixes.” If they work out, move on to more complex improvements. Before long, you will have a transformed radio program – more effective and more fun - with more job satisfaction too!" (Introduction)
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"Speak safe" introduces reporters, journalists and bloggers to simple yet effective practices for maintaining control of important information and communications. Thirteen short chapters, of two to four pages each, provide basic knowledge about issues such as safe emailing, surfing, Wi-Fi, data dele
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tion, the risks of sharing data online, or mobile phone safety. Several online resources are introduced, where additional information, tutorials and software can be found." (CAMECO Update November 2013)
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"Through the design, development and delivery of curricula and the training program in Afghanistan on the subject of media law, the hope is to empower Afghan lawyers to serve as a critical resource to journalists, media managers, and local government officials. Through the trainings, participants ch
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osen from various parts of Afghanistan will work with best practices and national and international media standards and principles. An Afghan-centric approach—necessary for strengthening national media and legal capacity—will be employed in addition to a comparative international approach. Topics included are Afghanistan’s media law; freedom of information; slander; defamation; libel; invasion of privacy; blasphemy; the interplay between Islam/religion and media law; and the interplay between Afghanistan’s constitutional law, criminal law and media law. Another element of the enabling environment is good management. Our hope is that this manual and the training program will contribute to improved media management by covering such subjects as transparency; improving legal protection for journalists; anti-trust rules; copyright law; contract law; licensing; trademarks; advertising; and intellectual property issues. In the area of telecommunications law, the project addresses topics such as the current state of Afghanistan’s telecom law; communication regulation and legislation; regulatory structures and regulatory models for communication; network interconnection and access; licensing; spectrum management; interconnection; access to networks, particularly in rural and underserved areas; improved business-friendly government regulation of the airwaves and licensing procedures; the regulatory regime for content delivered via SMS/IVR; the legal-regulatory framework for the Internet sector and for social media; electronic commerce; data protection and cyber-crime." (Foreward, pages ii-iii)
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"Using low-Cost videos within your agricultural development project can be an effective way for increasing the scale of your activities by leveraging the expertise of local experts and farmers for a broader audience. Since the videos may be created in the field by your staff, the cost will be lower
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than professionally produced videos, and the turnaround time from concept to final product will likely be much faster. Given the cost and time benefits, you will also likely be able to create many more videos than you would be able to do otherwise. Also, if you find that one of your videos is not having the desired impact, it is much less expensive to create a newer, more effective video than it would be using a professional videographer. Last, producing videos with local stakeholders will likely increase local ownership of content, empower local farmers by giving them a voice, and increase local exposure to ICT tools." (Introduction, page ix-x)
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"Um die Kommunikation auf der Ebene der Pfarrgemeinde aufrechtzuerhalten, wird Kirche sich auch mit den sozialen Netzwerken beschäftigen müssen. Dabei sind die Anwendungen wie Facebook und Twitter zwar die bekanntesten, aber eine Unzahl von weiteren Tools, die zum großen Teil kostenlos im Netz zu
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r Verfügung stehen, dienen der Kommunikation, der Vernetzung, der Kooperation untereinander. Diese Tools können und sollten auch die Mitarbeiter in der kirchlichen Gemeindearbeit nutzen. Die vorliegende Arbeitshilfe stellt eine Anzahl dieser Anwendungen vor, beschreibt ihre Liebe Mitarbeiterinnen und Mitarbeiter in der Öffentlichkeitsarbeit, Funktion und Einsatzmöglichkeiten und ermöglicht anhand konkreter Praxisbeispiele aus dem kirchlichen Umfeld den Transfer zum Einsatz in der Pfarrgemeinde." (Vorwort, Seite 5)
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"The present paper explores approaches for assessing efficiency. Efficiency is a powerful concept for decision making and ex post assessments of development interventions but, nevertheless, often treated rather superficially in project appraisal, project completion and evaluation reports. Assessing
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efficiency is not an easy task but with potential for improvements, as the report shows. Starting with definitions and the theoretical foundations the author proposes a three level classification related to the analytical power of efficiency analysis methods. Based on an extensive literature review and a broad range of interviews, the report identifies and describes 15 distinct methods and explains how they can be used to assess efficiency. It concludes with an overall assessment of the methods described and with recommendations for their application and further development." (Foreword)
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"In step with United Nations efforts to further promote universal standards and better protect people against human rights violations, this publication of the Office of the United Nations High Commissioner for Human Rights provides practical guidance for the development of quantitative and qualitati
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ve indicators to strengthen the measurement and implementation of human rights, including the right to development. It contains a detailed description of the conceptual and methodological framework for human rights indicators recommended by international and national human rights mechanisms and used by a growing number of governmental and non-governmental actors. Concrete examples of indicators identified for a number of human rights—all stemming from the Universal Declaration of Human Rights—and other practical tools and illustrations are provided to support processes and stakeholders that aim to improve the realization of human rights on the ground." (Back cover)
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