"Mit der Gründung ist die kritische Phase für junge Unternehmen noch nicht überstanden. Fast die Hälfte aller Neugründungen muss schon nach wenigen Jahren wieder aufgegeben werden. Die Autorin stellt ein praxisorientiertes und branchenspezifisches Instrumentarium vor, mit dessen Hilfe die Teilb
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ereiche eines Unternehmens, seine Unternehmenspolitik und das unternehmerische Umfeld analysiert werden können. Interne Stärken und Schwächen sowie Chancen und Risiken des Geschäftsfeldes werden veranschaulicht, wobei den Besonderheiten und Bedürfnissen kleiner Buchverlage Rechnung getragen wird." (Verlagsbeschreibung)
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"Este Manual de Campaña Electoral es un conjunto de orientaciones estratégicas y generales que pretende ser útil en toda contienda electoral y un facilitador de las técnicas del marketing político. Es una guía al candidato y a su equipo de campaña en las distintas instancias que deberá recor
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rer desde que presenta su candidatura hasta el día de la elección. El Manual de Campaña Electoral pretende ser una guía simple y accesible a todos, el objetivo es que cada candidato pueda aprovechar al máximo sus potencialidades, organizando una buena campaña electoral. Esta guía de manual es una preparación constante y permanente para profesionales, políticos, y también para concientizar a los partidos y los gobiernos sobre la importancia de invertir una buena parte de su presupuesto en preparación del personal, y mostrarles los beneficios cuando lleguen etapas difíciles, entre una organización que se deja llevar al abismo y otra que implementa sus propios salvavidas antes de caer en peligro." (Presentación, página 6)
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"This manual presents a series of recommended guidelines for broadcasters for the use of language and terminology when referencing persons with disabilities in broadcast news. It has been developed on the basis of previous research conducted on behalf of Canada’s private broadcasters by the Canadi
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an Association of Broadcasters and in consultation with the Canadian disability community and Canadian news broadcasters. This manual is not intended for use as an industry code, nor as a set of binding rules for broadcasters. Rather, it has been designed to familiarize broadcast news professionals with the terminology that is preferred by the Canadian disability community. It is not intended for use with other programming categories such as comedy or drama." (Introduction, page 2)
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"The primary advantage of in-depth interviews is that they provide much more detailed information than what is available through other data collection methods, such as surveys. They also may provide a more relaxed atmosphere in which to collect information—people may feel more comfortable having a
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conversation with you about their program asopposed to filling out a survey. However, there are a few limitations and pitfalls, each ofwhich is described below. Prone to bias: Because program or clinic staff might want to “prove” that a program is working, their interview responses might be biased. Responses from community members and program participants could also be biased due to their stake in the program or for a number of other reasons. Every effort should be made to design a data collection effort, create instruments, and conduct interviews to allow for minimal bias. Can be time-intensive: Interviews can be a time-intensive evaluation activity because of the time it takes to conduct interviews, transcribe them, and analyze the results. In planning your data collection effort, care must be taken to include time for transcription and analysis of this detailed data. Interviewer must be appropriately trained in interviewing techniques: To provide the most detailed and rich data from an interviewee, the interviewer must make that person comfortable and appear interested in what they are saying. They must also be sure to use effective interview techniques, such as avoiding yes/no and leading questions, using appropriate body language, and keeping their personal opinions in check. Not generalizable: When in-depth interviews are conducted, generalizations about the results are usually not able to be made because small samples are chosen and random sampling methods are not used. In-depth interviews however, provide valuable information for programs, particularly when supplementing other methods of data collection. It should be noted that the general rule on sample size for interviews is that when the same stories, themes, issues, and topics are emerging from the interviewees, then a sufficient sample size has been reached." (Pages 3-4)
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"The act of telling a story is a deceptively simple and familiar process, a way to evoke powerful emotions and insights. By contrast, working with stories in organisational settings – to aid reflection, build communities, transfer practical lear-ning or capitalize experiences – is more complicat
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ed. This Guide was designed to be both thought provoking and of some practical use to SDC and its collaborators and partners. The materials contained here should help you develop competence and confidence as tellers or facilitators of telling and may also support the development of more complex methodologies and programmes involving knowledge sharing, change and communication. In it you will find: tips, templates and tools to help you find, share and capitalize experience; reflections on the practical and the emotional aspects of story telling; consideration of the challenges and risks in institutionalising these approaches; illustrations from SDC’s experience so far of putting stories to work." (Introduction, page 6)
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"This Course Handbook has been produced to accompany the URN Advanced Radio Journalism Course, which is being run throughout Uganda for freelance radio journalists in 2005 and 2006. The Handbook, which follows the day-by-day course programme, contains transcripts of PowerPoint presentations plus add
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itional supporting material. It is important to note that the material presented in text boxes represents the PowerPoint presentations and can only be properly understood in the context of the course itself." (Introduction)
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"This workplan focuses on those areas where advocacy, communication and social mobilization (ACSM) has most to offer and where ACSM strategies can be most effectively concentrated to help address four key challenges to TB control at country level: improving case detection and treatment adherence; co
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mbating stigma and discrimination; empowering people affected by TB; mobilizing political commitment and resources for TB. The workplan supports the ACSM contribution to the Global Plan to Stop TB 2006–2015 and sets out a 10-year strategic framework for country-level ACSM programming that complements strategic work at the global advocacy level designed to exert pressure on governments and other authorities to prioritize TB control." (Executive summary)
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"This book, compiled by South African experts in community broadcasting with the assistance of many key figures in the sector, traces the two-decade campaign for local-level television in South Africa. It highlights the development of policy, reviews existing international models and spells out the
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technical, financial and managerial challenges that face this nascent sector. Policy-makers, community television station managers and staff, development analysts and funders, media academics and students, press officers, organisations wishing to access local TV together with anyone interested in community media in the developing world generally, and community television specifically, will find this book important reading." (HSRC website)
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"The handbook reviews reporting on general, political and human rights issues. It has sections on location recording and computerbased audio editing. It provides guidance on safety and security and sensitive reporting in conflict areas, as well as libel issues. Developed out of the radio journalism
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workshops that were run as part of IWPR’s Uganda Radio Network project, it also reviews the particular requirements for reporting for IWPR. Each chapter provides exercises, discussion sections and further references." (Introduction, page 5)
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"Easy to read, the book draws on interviews with dozens of working journalists. They share their thoughts on the profession and we watch them work – selecting stories, carrying out interviews, and writing scripts. There are chapters on interviewing, research techniques, and news writing. Further c
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hapters cover working in broadcasting and online, media law, and ethics. Each chapter concludes with activities and a list of further reading and a glossary of terms is included at the end of the book." (Publisher description)
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