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Ce manuel est destiné aux animateurs, aux producteurs et aux journalistes des radios associations, afin d'orienter leur action. Trois parties: 1) La radio associative: un outil de communication pour le développement. Cette partie met au point la terminologie et situe les différences et ressemblan ... more
"This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning. During the 25 years t ... more
"The creation of a radio involves having clear goals and knowing all its aspects, limits and contraints. This book offers to the radio promoter the technical, administrative, financial and managerial elements that are necessary to plan the project. Future directors of a managers of the technical sec ... more
"This clear structured reference book covers thirty questions on practical aspects of journalism. Following the journalist's intermediate position between the information source and the recipient, the first 10 questions refer to how recipients can be attracted towards newspaper articles or radio pro ... more
"Un manuel de formation pour les éditeurs et les libraires." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 2474)
"The manual gives a brief overview - not extensive instructions - of the different aspects of marketing in community radio stations, such as market research, promotions and local sponsorships. Unlike other publications, it does not focus much on fundraising and sponsorships, but includes methods, ex ... more
"Der Einstieg ins Projektmanagement ist bisweilen schwierig. Erfahrene Porjektmanager sprechen eine eigene Sprache und folgen einer eigenen Logik. Damit Sie sich gut zurechtfinden können, zeigt Ernst Tiemeyer praxisnah, wie Sie wirkungsvoll Projekte zum Erfolg bringen können. Aus dem Inhalt: Das P ... more
"One in a series of training manuals developed by the African Publishing Institute (API) of the African Publishers Network to facilitate intra-African training among its members, and which can be used for both formal training or individual study. Arranged under four modules: (1) Commissioning, (2) C ... more
"Le journalisme consiste à recueillir et à traiter des informations à destination d'un public. Pour jouer son rôle de médiateur entre la réalité sociale et ce public, le journaliste doit maîtriser un certain nombre de techniques, acquérir un savoir-faire. Ce manuel, aujourd'hui sans équiva ... more