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217
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130
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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type
"Der Praktische Journalismus vermittelt die wichtigsten Grundlagen für die journalistische Arbeit in den klassischen Medien Zeitung, Radio und Fernsehen. Praxiserfahrene Journalisten beschreiben die journalistischen Tätigkeiten, Darstellungsformen und Gestaltungstechniken und geben wertvolle Tipps ... more
"A very useful hands-on type of guide for authors, containing many helpful tips and a great deal of practical advice, and also examining the business of publishing from the publisher’s point of view. Part 1 of the book consists of a range of overview articles on the book publishing industry in Sou ... more
"Este guía es una buena introducción a los diferentes áreas de trabajo de una editorial. Los nueve capítulos cubren: el editor; las áreas editoriales; estimación de costos; el contrato de derechos; las partes de un libro; el corrector de estilo; el diagramador; el proceso industrial; nuevas te ... more
"Dieses Handbuch gibt praktische Tipps zu allen Bereichen des lokalen und regionalen Hörfunks - von der Darstellung journalistischer Arbeitsweisen über die Erläuterung von Programm-Konzepten bis hin zu Fragen der Studio-Organisation und des Managements. Eine Vielzahl von Beispielen und Checkliste ... more
"A handbook for all those involved in the writing and production of textbooks in developing countries, although primarily intended as a tool and practical guide to assist textbook authors. It includes detailed, step-by-step descriptions of how to produce a textbook, covering all aspects of planning ... more
"A practical handbook for programming directors, this guide focuses on achieving specific objectives in today's modern, competitive environment.Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact imp ... more
"Participatory Impact Monitoring is a concept for guiding self-help projects in development co-operation. The actors involved carry out the monitoring themselves. Because PIM assumes that these actors are autonomous, it has several strands or "strings" - the monitoring systems of the self-help group ... more

Media Planning: A Practical Guide

Lincolnwood (Chicago), Illinois: NTC Business Books, 3rd ed. (1996), xii, 209 pp.
"This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis. The latter part of the book deals with media plan development--how a media plan is constructed and what students should consider in that construction. Interspersed are ... more