"A manual intended for the Indian journalist or layman needing quick information on a variety of aspects, but also useful to non-Indians as a guide to the state of the art in India. Along with information about techniques which are similar everywhere Metha also covers those specific to India for mas
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s communication, print media, broadcasting, audio-visual media, news agencies, advertising, newspaper organization, press and public relations, professional organizations, press council, freedom and law of the press, research, and education. There is also a chronology of development of mass communication in India. Appendixes include a bibliography, commercial broadcasting code, excerpts from Code of Ethics for Advertising, rules for accreditation of news media representatives, procedure for starting newspapers and periodicals, universities/colleges and institutions conducting courses in journalism, and a selected list of Indian periodicals on mass communication." (Eleanor Blum, Frances G. Wilhoit: Mass media bibliography. 3rd ed. Urbana: University of Illinois Press, 1990 Nr. 295)
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"The monograph, as the name suggests, is about visual literacy, communication and visual design. It goes beyond mere definition and does more than provide a theoretical framework. The monograph relates to the practical concerns of designing culture-oriented visual materials for use in functional lit
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ercy and development communication in different cultures and countries. The guidelines are intended to be useful to all designers of visual materials whatever their cultural setting. The message is: read your own culture and understand your own visual language as you design visual messages for use in your particular cultural setting." (Page 8)
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"The purpose of this monograph is to show how smaller film production teams, using only simple equipment and materials, and often restricted by tight budgets, can achieve satisfactory animation effects. Through discussion of what animation can do, the mechanics of motion, and the fundamentals of pre
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paring for animation, the would-be animator is offered a variety of production methods, each with its specific quality, effect and impact." (Back cover)
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"This monograph, addressed to literacy workers in the rural areas of the Third World, offers practical suggestions for establishing literacy programs based on radio production. Topics discussed include the following: reasons why radio is effective in reaching large numbers of learners; the audience-
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-their basic needs, attitudes, and preferences; program planning and development; production and distribution; effective use of the radio, including prebroadcast activities and follow-up games and puzzles to expand basic skills; maintenance of literacy skills for new literates and inservice programs for field workers; evaluation and effective feedback; and sources of information on mass media in adult education." (https://eric.ed.gov)
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