"Erfolgreiches Social Media Marketing ist nicht schwer - wenn man weiß, wie es geht. Doch im Unternehmensalltag fehlen oft konkrete Ansätze, Ideen, Strategien und Beispiele. Davon liefert dieses Buch gleich 37. Von ganz eiinfachen Tipps wie dem richtigen Einsatz von Hashtags (da gibt es mehr Mögl
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ichkeiten, als man denkt) bis hin zu komplexeren Ansätzen wie Newsjacking oder User Generated Content-Strategien." (Buchrücken)
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"This handbook is broadly divided into three sections: this first focuses on understanding business and human rights, its themes and topics. The second part looks at the practicalities of reporting business and human rights stories: from finding ideas and spotting stories through to the process of r
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esearch and carrying out interviews. The third part looks at how you can tell business and human rights stories, and ‘sell’ them to your audience and editors. Whilst some media law is discussed, it is as general introductory information only and should not be construed as or relied upon as legal advice." (Page 8)
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"S’il paraît simple de toucher des millions de personnes par Facebook, Twitter, LinkedIn, TikTok et Instagram, il est plus délicat d’en exploiter tout le potentiel. Synthétique et pratique, cet ouvrage vous apporte des idées nouvelles pour utiliser avec succès les réseaux sociaux au quotid
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ien. En tant que manager, professionnel ou responsable com’ et marketing, vous ne pouvez plus rester en marge de cette révolution pleine d’opportunités." (Verso)
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"Aufmerksamkeit ist die Leitwährung im Journalismus. Journalisten müssen den Leuten Lebenszeit stehlen, damit sie sich für ihre Botschaft interessieren. Wie lenken Sie die Aufmerksamkeit des Publikums auf Ihre Botschaft? Mit Storytelling. Storytelling heißt, eine Sprache zu finden, die Hirn und
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Herz gleichzeitig anspricht. Lernen Sie die Grammatik der Gefühle und des Gehirns. Darin besteht die Herausforderung. Der Verstand ist berechenbar logisch. Emotionen haben ihre eigenen Rhythmen. Meister der Erzählung beherrschen diese Kunst." (Einleitung)
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"Es necesaria una mirada humanista, una visión humanizadora de una realidad tan cambiante y agresiva en cualquier lugar del planeta, para contrarrestar la fuerza de la violencia que ejercen algunos sectores de la política, de la economía y de los medios. En Colombia, esa revisión con un talante
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humanitario de la producción periodística es ineludible. De ahí la importancia de promover y practicar el periodismo no violento. Este libro […] pretende cosas simples y sencillas, pero no siempre fáciles, para construir otra comunicación y otro periodismo que cuenten con las bases sociales como fuentes de información; que se cuestionen sobre lo que narramos y cómo lo hacemos; que se alejen de la homogeneización que provoca el discurso dominante; que no simplifiquen ni reduzcan el valor de los contextos, y que busquen e informen sobre experiencias, proyectos y noticias que no exalten la violencia sino la diversidad y creatividad de los otros mundos que están dentro de este." (Descripción de la casa editorial)
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"This learning brief provides an overview of the rites of passage that coalitions may experience as they attempt to chart their way through what is often unknown territory. The findings of the PRIMED workshop suggest that, via media development agencies, they can tap into a wealth of local and inter
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national experience which can help shape new initiatives and give them impetus. Balancing inclusion with focus is a particular challenge as alliances attempt to cater to multiple agendas and accommodate conflicting viewpoints. The risks of coalitions falling victim to infighting, disenchantment, funding gaps and political capture are very real. Nevertheless, the approaches highlighted in this document have proven their worth. Coalitions worldwide have marked up an impressive tally of achievements ranging from greater protections for media practitioners to the introduction of new legislation that supports regulation and decriminalises libel. They have helped forge lasting links between stakeholders and sectors that previously had limited experience of cooperation and even considered themselves to be diametrically opposed." (Conclusion, page 13)
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"Training can take different forms. It can be carried out as a one-off exercise, or can be combined with other types of support, such as coaching or mentoring. The most well-known model for monitoring and evaluating training is the Kirkpatrick model, developed in the 1950s. A number of other models
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are also used by CSOs. Most of these are variants of the Kirkpatrick model." (Introduction)
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"[This book] teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Drawing from thousands of media research studies, author W. James Potter explores key components to understanding the fascinating world of mass media. Potter presents
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examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public. Chapters conclude with exercises to help readers apply the material to everyday life and improve their media literacy. The Tenth Edition integrates a stronger focus on digital media, features a streamlined organization, and updates facts to keep readers informed on the rapidly changing media phenomenon." (Publisher description)
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