"Lo cierto es que después de muchas experiencias tipo ensayo-error hemos concluido que no existe un decálogo infalible para el éxito en el emprendimiento digital periodístico. Y que la viralidad es una mujer vestida de sol y en esa medida es mejor dejarte impactar por sus rayos que acercarte dem
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asiado a su ser. Este libro está en plena armonía con esta máxima y por eso vale la pena leerlo. No tiene secretos nunca antes revelados, solo es un conjunto de relatos inspiradores y de cifras que dan luces muy valiosas en estos tiempos de la fiebre de trending topics, es decir: de oscuridad. Quienes lo lean probablemente no multiplicarán sus seguidores y su condición de influenciadores se seguirá agotando en el momento mismo en el que no son capaces de influenciar a su pareja para decidir de qué color tapizar los muebles de las sala. Tampoco terminarán incluidos en el Sisben de los ricos del ministro Carrasquilla, pero sí es muy posible que logren tener claro qué es lo que quieren. Y eso es lo más importante en el mundo." (Cubierta del libro)
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"Best practices for agencies to counter misinformation, rumors and false information are detailed and categorized in this white paper, and challenges and additional considerations are presented for review. This report illustrates methods of countering false information on social media with case stud
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ies: The 2014 South Napa earthquake: Tweets were filtered by geolocation to eliminate posts from trolls; The 2016 Louisiana floods: The Red Cross published and shared a blog to counter rumors and misinformation about food distribution and shelter policies; The 2017 Oroville Dam evacuation: An accidentally misleading tweet suggested the evacuation area included all of Sacramento County. Local agencies used traditional and social media to provide correct information. Examples of best practices include: Establishing partnerships with local traditional media outlets before disasters, so means exist to disseminate accurate information; Using the Joint Information System to coordinate public information efforts of multiple jurisdictions and agencies; and Setting up a central website to debunk bad information." (Executive summary)
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"We wrote this booklet to help our sisters learn about problems that we can run into on the internet (like leaked or stolen personal photos, viruses, and scams), how we can make informed decisions every day to protect ourselves, and to help make the internet a safe space for ourselves, our families,
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and all other women." (Page 1)
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"Primeiro, precisamos de uma 'Metanoia digital', isto é, uma mudança de mentalidade, uma visão de mundo que amplie nossa compreensão da realidade, especialmente no que se refere à fé e à rede. Depois de uma experiência transformadora nós temos a tendência a nos tornarmos seguidores e espal
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har a boa nova, pois aquilo que acontece em nós é tão maravilhoso que sentimos a necessidade de compartilhar com os outros. Então, o segundo passo, 'Uma Igreja em saída', é cada um de nós exercer a missão de ser a igreja em saída, como pede Papa Francisco, com o desafio de conectar-se à vida das pessoas. Antes de querermos anunciar qualquer coisa a alguém, precisamos conhecer esse alguém. Aqui entra o terceiro passo, 'Com quem compartilhar?', que traça o perfil desse jovem de quem queremos nos aproximar. Após essa escuta e aprendizado, no quarto passo refletimos sobre duas questões difíceis de separar, pois se interpelam: O que e como compartilhar? Só informações? Não, pois o jovem tem acesso rápido a qualquer conteúdo disponível na internet. Então, o que devemos comunicar? O testemunho de uma vida em Cristo. Por fim, vamos refletir sobre a maneira de nos comunicarmos com a juventude mais comunicativa da história: que linguagens e métodos serão mais eficazes na evangelização da geração net." (Página 59)
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"Video Volunteers is trying to make use of mobile journalism as part of its community media operations. As part of this, VV is also trying to popularise the concept of mobile journalism among NGOS, mass movement organisations and students. The main aims of VV’s mobile journalism program are: 1. To
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share community media information with NGOs, mass movement organisations and students; 2. To introduce the foundational principles of journalism-why are community voices important?; 3. How to ensure institutional transparency and accountability via mobile journalism?; 4. How to unite the community and strategize towards change making through video screenings?" (Introduction)
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"Like we control our data, we should be aware that dealing with social media as a party or as a politician carries with it a far bigger responsibility than for an individual who uses it. Inappropriate posts or retweets of information that have not been cross-checked can cause havoc in communities an
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d whole societies. Be relaxed about social media. Work with people who are savvy in the new technologies and handle them in a responsible manner. We at KAS Media Africa have observed the changes in the field very closely. We know that a booklet like this might be overtaken by technology only months after it has been published. We, however, wish you success as you use these new means of communication to reach many of your followers more quickly and more effectively than ever before." (Foreword)
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"Between August 2017 and July 2018, CRF implemented the Kilimo Mtaji project (“agriculture makes sense” in Swahili) in Tanzania and DRC. The aim of the project was to seize the power of youth-produced radio shows and outreach events in order to share key messages that raise awareness around fina
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ncial literacy and agriculture as a business, incentivise uptake of services and increase access to service providers, advocate for youth-friendly policy changes and create pathways of opportunity and access to employment for youth [...] The first chapter unpacks the communication campaign model CRF used and its achievements. The chapter further explains the reasons why this campaign model is effective in an African context. The chapter then unpacks the youth-centred approach and shares some of the achievements of this model during the pilot phase in Tanzania and the DRC. The second chapter unpacks the pedagogic approach used to capacitate the youth reporters with the ability to produce quality radio shows and conduct outreach events around these topics. The third chapter provides guidance on the use of various tools developed for the purpose of this project. These tools are the fact sheets, radio guides and outreach guides. Fact sheets are developed for youth reporters to use as factual foundations for their own research and localisation of project topics. Radio guides unpack the process of developing a specific topic for radio shows. Outreach guides look at the process of using radio skills to develop interactive live events with radio listeners, or specific targeted audiences, on a particular topic." (Pages 2-4)
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"These test questions accompany Internews' 200-hour data journalism training program. The test is administered before and after each workshop. Answers are provided in bold. These sample questions come from the Data Journalism Certification program run in Pakistan in 2016 and 2017." (Page 1)
"La publication de ce "Manuel de protection des journalistes" rentre justement dans le cadre des actions que mène JED pour la sécurisation des journalistes et autres professionnels des médias dans leur travail. Cette sécurisation, nous essayons de la promouvoir par la sensibilisation, et par des
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sessions de formation à l'intention des professionnels des médias. Mais JED n'a, ni les moyens, ni le pouvoir d'assurer la sécurité physique des journalistes, qui est de la seule responsabilité de l'autorité publique. L'initiative de ce petit "Manuel de protection des journalistes" fait suite au constat malheureux de la multiplication des attaques et des agressions des journalistes que nous enregistrons souvent pendant les périodes de campagnes électorales. Beaucoup de journalistes et correspondants de la presse nationale ou internationale sont souvent pris pour cibles lors des manifestations politiques, et leurs matériels de travail détruits. Plus particulièrement, lors des manifestations politiques qui ont tendance à dégénérer ou à déraper, les journalistes se retrouvent assez souvent victimes de ces débordements, alors qu'ils sont appelés, malgré les risques, à faire leur travail aussi sur terrain. Les médias audiovisuels sont le plus souvent touchés, car leurs équipes de reportage sont obligées d'être sur le terrain, et parfois dans le feu de l'action pour couvrir les événements. Voilà pourquoi JED a jugé utile, pour réduire un tant soit peu les risques qu'encourent les professionnels des médias, de les sensibiliser sur " Ce qu'il faut faire " et " Ce qu'il ne faut pas faire " pour ne pas s'exposer outre mesure. Tout en gardant en conscience que le risque zéro du métier d'informer n'existe pas, les mesures de précautions proposées dans ce Manuel ne sont qu'indicatives, et ne sauraient être exhaustives, tant il vrai que chacun en fonction de sa situation particulière ou de ses moyens de défense, peut adopter les attitudes et les comportements qu'il juge lui- même salutaires pour sa sécurité et celle de son entourage." (Page 4)
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"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und
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Unternehmen sich neu, wertvoll und nachhaltig zu positionieren. Die Autorin präsentiert einen vollständigen Leitfaden zur Entwicklung Ihres persönlichen Storytelling-Stils, der sich im Marketing und PR-Alltag als überaus hilfreich bewährt hat. Zudem erklärt sie, warum neue Generationen einen neuen Ansatz im Marketing erwarten und legt dies - erfrischend provozierend und fundiert - aus sozio-kultureller und psychologischer Perspektive dar. Ihre Einsicht lautet: In Zeiten extremer Veränderungen, Gewalt, Terrorismus, politischer Instabilität, Digitalisierung und Globalisierung kommen wir Menschen wieder an einen Punkt der Sinnzäsur. Der Wunsch nach mehr Realität, nach Bedeutung und Sinn beschäftigt uns. Für Markenverantwortliche heißt das, Vermarktung als Konzept kritisch zu hinterfragen und neu zu erfinden. Authentisches Storytelling bietet einen Schlüssel dazu." (Verlagsbeschreibung)
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"This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwo
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rk and observation, as well as focus groups with supporters of news sites. We use these findings to share strategic and tactical considerations for building audience revenue programs. We also share detailed examples of ways that news organizations around the world are experimenting with new approaches to raising funds and supporting myriad forms of audience participation." (Abstract)
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"The purpose of this document is to provide guidance for anyone involved in humanitarian assistance who produces communications on behalf of an organisation (e.g. press releases, social media, fund raising appeals) or engages with the media (e.g. interviews). It aims to support communications expert
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s to provide accurate information that protects and supports infants and young children and their caregivers and reduces harmful interventions." (Page 1)
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"Este Manual de edición busca guiar a todos los interesados a lo largo del proceso que conduce a la publicación de un libro tanto impreso como digital, desde el momento de su concepción hasta su venta. Manuel Gil y Martín Gómez analizan las similitudes y diferencias entre las cadenas de valor a
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nalógica y digital, exploran las posibilidades para la distribución de las obras que ofrecen los nuevos canales, así como también las estrategias de promoción y mercadeo que tienen en las redes sociales, entendidas como redes de recomendación, un activo fundamental. Se da cuenta, en suma, de los conocimientos que la industria editorial exige hoy al editor; conocimientos relacionados con el manejo de diferentes lenguajes de programación, la edición de contenidos para múltiples dispositivos, la gestión de comunidades en línea y el seguimiento y monitoreo de la información que arrojan las interacciones con los lectores en Internet." (Descripción de la casa editorial)
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"This toolkit provides a framework to think about communications monitoring, evaluation and learning (MEL), and provides example questions, indicators and tools to do it. Communications MEL is, in many ways, straightforward. Yet organisations across the sector still grapple with how to embed it in t
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heir work. MEL is important to ensure that your communications are strategic, helping you to understand and learn from what works, what doesn’t, when and for whom. It is also an important tool for accountability, helping you to demonstrate uptake, and that your work is of high quality and useful. This toolkit is intended for use by communications, research and project implementation staff working in think tanks, universities and NGOs. It is based on internal guidance that ODI developed to encourage sharing and learning; to improve the quality, reach and use of its communications; and to help with project and programme planning. Communications MEL is still a work in progress at ODI; we are publishing this guide in the hope that it will be useful to others, but also that it will invite discussion and shared learning." (Introduction)
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"This communication manual provides guidance and advice on how to carry out information and publicity activities by the Privatisation Commission of Pakistan. The manual [...] provides advice on communication planning, event management including information dissemination and outreach to both traditio
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nal and digital media. This manual should be used by every staff member, who is directly involved in the development, delivery and management of the Privatisation program. By using this communication guide, Privatisation Commission staff members will be able to carry out communication in a strategic manner, which will actively and openly promote the activities and results of the Privatisation program." (Page 2)
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"This guide will support you in creating exciting and impactful content for the airwaves and community outreach activities around gun violence and community safety. Children’s Radio Foundation has partnered with Gun Free South Africa (GFSA) to build the capacity of youth to influence and shape beh
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aviour and attitudes towards gun violence and community safety. They also aim to influence relevant policies, legislation and programming to reduce gun violence through innovative community-based interventions. GFSA is a national non-governmental organisation (NGO) committed to reducing gun violence in South Africa with more than two decades of experience in public policy advocacy, public education, awareness raising and community mobilisation. We have compiled this guide based on our experience and learning in our youth radio projects across South Africa and the African continent. Young people, trained as youth reporters, record the stories and experiences of their peers and their communities and create radio programmes and public events so that we all can learn, connect and make better choices for ourselves. The youth reporters use a guide that helps them understand the topic, choose a focus, research and build a radio show and community outreach." (Introduction)
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