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Countries
Authors & Publishers
Media focus
Publication Years
Methods applied
Journals
Output Type

How to Market Books

London; New York: Routledge, 6th ed. (2019), xxv, 482 pp.
"With the publishing industry changing fast, and the marketing and selling of content now delivered worldwide through technology, this much-needed guide highlights the critical role of the marketeer, and the strategies and techniques at their disposal. The book’s approach is logical and calming; b ... more
"This book is a guide on how to build a community network, a shared local telecommunications infrastructure, managed as a commons, to access the internet and other digital communications services. It was written collectively by a group of community network pioneers in Europe, activists and researche ... more
"To support national advocacy efforts, we’ve created a toolkit for patient organisations, NGOs and individuals working in the field of viral hepatitis. It will equip supporters with the information and knowledge to get their decision-makers to take this problem seriously and push them to act to me ... more
"Like all evaluations, advocacy evaluations can draw on a familiar list of traditional data collection methods, such as surveys, interviews, focus groups, or polling. But because the advocacy process can be complex, fast-paced, and dynamic, which makes data collection challenging, and because advoca ... more
"Esta guía no tiene por objetivo relatar los hechos de la historia, sino abordar distintos aspectos de utilidad para la cobertura periodística. Los diversos aspectos de la comunicación pueden resultar inabarcables, es por eso que esta guía no pretende ser exhaustiva pero sí señalar algunas cue ... more
"Como seres humanos que han crecido en una sociedad patriarcal, las personas que trabajan en los medios de comunicación no son inmunes a prejuicios, estereotipos y doctrinas heteronormativas de nuestro mundo. Por otra parte, la cultura donde reina el clic alienta el uso de titulares que denigran a ... more
"Tech-Giganten wie Facebook, Google und Co. haben es vorgemacht: Sie haben sich von Start-ups zu Global Playern entwickelt, die der Branche ihre Spielregeln aufdiktieren, und die traditionellen Unternehmen zwingen, sich den veränderten Marktbedingungen anzupassen. Und sie haben hierfür ganz eigene ... more
"[Esta guía] es el resultado de la realización del Diplomado en Periodismo Comunitario llevado a cabo con comunicadoras y comunicadores populares de la Región Altos y Selva de Chiapas en el 2018, como parte de la labor que como Red de Comunicadores Boca de Polen realizamos desde el campo del peri ... more
"Urge poner por delante el respeto a la vida, a la integridad física, mental, emocional y a la dignidad de los periodistas de medios privados y comunitarios. Pero este principio no se cumple en una región flagelada por el narcotráfico, las pandillas y la corrupción. Informar y opinar hacen parti ... more
"Wie funktioniert das Prinzip Storytelling und warum wird es die Kommunikations-Strategie von Marken und Unternehmen in Zukunft bestimmen? Spannend und unterhaltsam beantwortet Anja Fordon diese Fragen. Zahlreiche Praxisbeispiele und wirkungsvolle Tipps und Tools helfen Marketingverantwortlichen und ... more
"This is a must-read how-to guide if you are planning to embark on a scholarly digitisation project. Tailored to the specifications of the British Library’s EAP (Endangered Archives Programme) projects, it is full of sound, practical advice about planning and carrying out a successful digitisation ... more
"In 2012, some of the most expensive internet access service in the world was the only way humanitarian organizations could serve the world’s largest refugee community, Dadaab in Kenya. Even though it was founded twenty years earlier, internet access in Dadaab was still inadequate -- slow, ineffic ... more
"This publication is a glossary of alternatives to negative words and phrases, and draws upon the experiences and expertise of both Greek Cypriot and Turkish Cypriot journalists. It aims to encourage sensitive communications, to promote the sharing of stories and experiences, and, eventually, to hel ... more